영문목차
Contents
Introduction Martial Arts Moves vii
Chapter One Put Up Your Fists! 1
Chapter Two Darkest Before Dawn 15
Chapter Three Two Small Enlightenments 45
Chapter Four Management 85
Chapter Five Taobao: A New Weapon in Jack Ma's Arsenal 117
Chapter Six Alipay: A New Milestone in E-Commerce 137
Chapter Seven How Can You Catch a Tiger if You Don't Go into His Lair? 147
Chapter Eight How Can You See the Rainbow if You Don't Go Out in the Rain? 167
Chapter Nine The Personal Life and Thoughts of Jack Ma 177
Chapter Ten Keep It Up! Reorganization and IPO 191
Appendices:
1. Jack Ma's Personal Chronology (with Key Events in China's Recent History) 199
2. Alibaba Chronology 202
3. Glossary of Names 209
4. Glossary of Terms 214
Index 219