영문목차
Brief Contents
PART 1 Introduction to E-commerce
1 THE REVOLUTION IS JUST BEGINNING 2
2 E-COMMERCE BUSINESS MODELS AND CONCEPTS 62
PART 2 Technology Infrastructure for E-commerce
3 THE INTERNET AND WORLD WIDE WEB: E-COMMERCE INFRASTRUCTURE 118
4 BUILDING AN E-COMMERCE WEB SITE 198
5 ONLINE SECURITY AND PAYMENT SYSTMES 258
PART 3 Business Concepts and Social Issues
6 E-COMMERCE MARKETING CONCEPTS 336
7 E-COMMERCE MARKETING COMMUNICATIONS 418
8 ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE 482
PART 4 E-commerce in Action
9 ONLINE RETAILING AND SERVICES 556
10 ONLINE CONTENT AND MEDIA 640
11 SOCIAL NETWORKS, AUCTIONS, AND PORTALS 708
12 B2B E-COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE 766