영문목차
Contents
Acknowledgments ix
1 A Generational Battle Ahead 1
2 A Workforce to Reckon With 17
3 Attracting Millennials . . . The “Cool Factor” 35
4 Those Other Children of Boomers . . . Generation X 57
5 Creating a Millennial-Friendly Culture 81
6 Managing Millennials 103
7 Millennial or Boomer? 123
8 Preparing Millennials to Lead 141
9 R U Communicating with Millennials? 163
10 Marketing to Millennials 187
11 Where to Start? 209
Notes 223
About the Authors 229
Index 231