영문목차
CONTENTS
Foreword by Lance Armstrong ix
Prologue: "We Might as Well Win" 1
Part I: What I Learned from Winning
1 Follow Your Heart-But Bring Along Your Head 13
2 It Starts with Belief 26
3 Leave Some Dents 37
4 Do Whatever It Takes to Communicate 48
5 To Earn Confidence, Confide 54
6 Bluff When You're Weak-And When You're Strong 64
7 Lose a Little to Win a Lot 78
8 Recruit Too Much Talent 84
9 Trust People-Not Products 95
Part II: What I Learned from Losing
10 "Lucky to Stare So Boldly at Loss" 109
11 When Failure Is Inevitable, Limit the Damage 118
12 Find a Victory in Every Loss 127
13 If You're Breathing, You Still Have a Chance to Win 136
14 Build the Foundation of Victory During Defeat 147
Part III: Putting It All Together
15 "It Was My Dream" 161
16 Everything but Winning Is a Distraction 178
17 Winning Leads to Winning 197
Afterword: "We Might as Well, My Friend" 207
Appendix: Johan Bruyneel's Cycling Career 223
Acknowledgments 231
Index 233