영문목차
Contents
Dedication ix
Acknowledgements xi
Foreword xiii
Introduction xvii
1 The New Medium: Digital Signage and the Power of Content 1
2 Content Strategy: Methodology and Process 13
3 Creating Content Relevance 43
4 Keeping the Content Flowing 65
5 Process for Creating Great Content 91
6 Specifications for Content 111
7 Programming the Network 139
8 Measuring the Effectivness of Content 157
9 Interacting with the Viewers 171
10 Taking Content Across Platforms 187
11 Legal Content Use 201
12 Where Will Content Lead Us? 215
Glossary 229
Index 237