영문목차
CONTENTS
Preface ix
Acknowledgments xv
Introduction: An American Political Tradition 1
Part I The Birth of Consumer Activism
1 The American Revolution Considered as a Consumer Movement 31
2 Buy for the Sake of the Slave 61
3 Rebel Consumerism 91
4 Travels of the Boycott: What's in a Name? 115
Part II The Birth of the Consumer Movement
5 Remaking Consumer Activism in the Progressive Era 155
6 The Strike in the Temple of Consumption 189
7 "Make Lisle the Style" 219
Part III Advocates and Activists: Consumer Activism since World War II
8 Putting the Postwar "Consumer Movement" in Its Place 255
9 The Rise and Fall of the Consumer Protection Agency: The Origins of American Antiliberalism, 1959-1978 275
Epilogue: Consumer Activism Comes Full Circle 303
Appendix 311
Notes 317
Index 393