List of TablesPreface and AcknowledgmentsIntroductionPART 1: EARLY BUSINESS OF POLITICAL CONSULTING, 1930s-1960sCh. 1 In the Beginning, Whitaker & BaxterCh. 2 Measuring Public Opinion, Private and Public PollstersCh. 3 Radio, Television and Campaigning, 1920s-1960Ch. 4 The PioneersCh. 5 Consultants and Presidential Campaigns, 1964 and 1968, and Consulting AbroadPART 2: THE EXPANSION AND GROWTH OF CONSULTING, 1970s-1980sCh. 6 Money, Campaigns and the Next Generation of ConsultantsCh. 7 Evolution of PollingCh. 8 The Media RevolutionCh. 9 Voter Contact: Targeting, Direct Mail, and Phone BanksCh. 10 Consultants and Presidential Campaigns, 1972, 1976, and 1980Ch. 11 Consulting, Ballot Issues and Local GovernmentCh. 12 Consultants and Presidential Campaigns, 1984 and 1988PART 3: TRANSFORMATION OF CONSULTING AND THE CHALLENGES AHEAD, 1990 - PRESENTCh. 13 New Generation of ConsultantsCh. 14 Consultants and Presidential Campaigns, 1992 and 1996Ch. 15 Technological AdvancesCh. 16 Issue Campaigns and Government Affairs; Consultants Going CorporateCh. 17 Consultants and Presidential Campaigns, 2000 and 2004Ch. 18 Consulting InternationallyCh. 19 Consultants and Presidential Campaigns, 2008 and 2012Ch. 20 Outside Groups, Plutocrats and Dark Money; Consultants and the 2016 Presidential CampaignCh. 21 Political Consulting TodayAppendix A: Key Consultants and Senior Advisers for Presidential Candidates, 1952-2016Appendix B: American Association of Political Consultants Hall of Fame InducteesNotesIndex