List of FiguresList of TablesEditors and ContributorsIntroductionPart 1: Management and marketing rural tourism and enterprise in developed economies1. Rural enterprise business development: the developed world context2. Selling to consumers3. Sustainability, CSR and Ethics: Developed economies perspective4. Community engagement and rural tourism enterprise5. Social enterprise and the rural landscapePart 2: Management and marketing rural tourism and enterprise: developing world context6. The rural business environment in developing economies7. Marketing and Communications and Rural Business in developing countries8. Consumers and Rural Tourism in developing Economies9. Sustainability and Ethics in rural business and tourism in the Developing World10. Community engagement, rural institutions and rural tourism business in developing countriesPart 3: Strategies for rural business management and growth11. Challenges and Strategies for rural business operations in developed and developing Economies12. Developing and Growing Knowledge within rural tourism enterprises13. Collaborate to Innovate: Challenges and Strategies for rural business to innovate14. Strategies for rural business growth15. Opportunities for growth: The rural tourism policy and planning perspectiveConclusionIndex