PrefaceAbout the AuthorsChapter 1 Introduction to Managerial Implications of Green StrategyChapter 2 Commitment to Green Strategy and External ForcesChapter 3 Enterprise Action, Marketing Management, and Green Marketing StrategiesChapter 4 Marketing Strategies for Green IssuesChapter 5 Financial Analysis of Green ProjectsChapter 6 Competitive Positioning Subject to Green Marketing StrategiesChapter 7 Emerging Green Concerns and Managers of Smaller Manufacturing EnterprisesChapter 8 International Implications of Green Strategies and Consumption BehaviorChapter 9 IntegrationPostscriptAdditional ResourcesIndex