List of figuresList of tablesList of contributorsPrefaceIntroductionPart I Environmental Issues and Macro MarketingSection A: Environment1 Foreign Aid on Economic Growth in Africa: Does Its Effect Vary From Low- to Middle-Income Countries?2 Fishing in Dangerous Waters? How Narratives of ‘Piracy’ and ‘Security’ Shaped Development Initiatives in the Somaliland Fishery SectorSection B: Marketing3 Stimulation of Entrepreneurship in African Markets Using Cluster Theory4 Social Marketing and Health Care5 Business to Business Marketing Implications for Smaller Enterprises in AfricaPart II Micro MarketingSection A: Finance6 ICT-Facilitated Financial Service Deliveries in Africa7 Mobile Transactions: A Powerful Channel to Drive Financial Inclusion. Evidence From Kenya: M-Pesa Model8 The Mobile Money Revolution9 Financing Behavior of Entrepreneurial Ventures in TanzaniaSection B: Consumption10 Advancing Water Purification Technology and Delivery in Africa11 Understanding Consumer Buying Behavior in Africa12 Factors Determining the Rise of Modern Food Retailing in East Africa: Evidence From TanzaniaSection C: Agriculture13 Understanding the Role of Business Development Services in Developing Agribusiness SMEs in Tanzania14 The Role of ICT Products in Agricultural and Agribusiness Value Chain Development in Tanzania: The Case of Tanga Fresh Limited15 Fruit-Drying Process to Enhance Agricultural Productivity in Sub-Saharan AfricaIntegrationBibliographyWebpagesIndex