AcknowledgmentsForeword by the UNWTO Secretary-GeneralForeword by the European Commissioner for Education, Culture, Youth and SportExecutive summaryIntroductionChapter 1 Needs and priorities: Tourism and Culture Survey of UNWTO Member StatesChapter 2 Survey of cultural tourism experts: views and commentsChapter 3 Trends and potentials: in-depth expert opinionChapter 4 Conclusions and recommendationsAnnexesAnnex I Member States survey and graphical resultsAnnex II Experts questionnaire and graphical resultsAnnex III Good practice casesList of acronyms and abbreviationsList of tables, figures and boxesReferences and bibliography