Acknowledgements Introduction Part I Getting Started 1 Create your customer avatar 2 Map your customer journey 3 Carry out market and competitor analysis 4 Developing your proposition 5 Decide on key digital channels 6 Review internal processes 7 Calculate your ideal sales revenue 8 Review your skills bridge 9 Implement time-management strategies 10 Safeguard against digital pitfalls Part II The Dynamic Digital Marketing Model 11 Search – The R.A.P.I.D Traffic Generator 12 Social – The Proven Positioning Process 13 Send – The C.L.E.A.N. Customer Cultivator 14 Substance – The C.R.E.A.T.I.V.E. Content Communicator 15 Sell – The Ultimate Reach and Retention Radar 16 Sponsor – The Brilliant Brand Booster 17 Strategy – The D.I.R.E.C.T. Digital Dynamo 18 Score – The Radical Results Reaper 19 The Digital Challenge 20 Digital marketing success stories Further Resources Index