About the authorAbout this bookAcknowledgementsPART ONE01 Why do we need a new buyer journey framework?02 The buyer journey framework: what buyers need03 The buyer journey framework: the B2B marketer's roleThe Five Phases Of The Buyer Journey04 Horizon Scanner05 Explorer06 Hunter07 Active Buyer08 Client09 Summary of Part OnePART TWO10 Bringing the buyer journey togetherPART THREE11 Taking a buyer journey view of brand12 Using technology and data to drive results across the journey13 Return on investment, managing agencies, setting targets and a new partnership with salesAfterwordAppendixReferencesIndex