Title page
Contents
1. Survey technical details 3
1.1. About the research 3
1.2. Sample design 3
Sample frame and selection 3
1.3. Questionnaire design 7
Cognitive interviewing 7
Pilot fieldwork 8
1.4. Fieldwork and monitoring 9
1.5. Sample outcomes 10
1.6. Data processing, weighting and confidence intervals 11
Coding 11
Weighting 11
Confidence intervals 13
2. Qualitative depth interviews technical details 15
3. Survey questionnaire 19
4. Invite, reminder, and reassurance emails 62
5. Qualitative topic guide 65
Table 1.1. Leads requested for first batch of sample 4
Table 1.2. Leads requested for second batch of sample 5
Table 1.3. Leads requested (total) 6
Table 1.4. Profile of completed pilot interviews 8
Table 1.5. Completed interviews by size and sector 9
Table 1.6. Unadjusted response rates 10
Table 1.7. Adjusted response rates only including definitive outcomes 11
Table 1.8. Unweighted and weighted profiles of interviews 12
Table 1.9. Sample and 95% confidence intervals 14
Table 2.1. Qualitative interview quotas 16