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Abbreviation
CONTENTS
I. Introduction 6
1. Purpose of the Study 6
2. Scope and Methodology 8
II. General Trends of World Tourism 10
1. From Mass Tourism into Individual Tourism 10
2. Position of Europe in World Tourism Market 15
3. Sub-regional Tourism Performance: Southern Europe 23
III. Development Trends of Croatian Tourism 31
1. The Causes of Decreasing Tourist Demand (1989-1995) 31
2. Tourism Development in 2000 39
IV. The Development Strategy in Croatian Tourism 45
1. Creating Favorable Condition 45
1) Reconstruction of Tourism Facilities 45
2) A Possible Strategy: Nautical Tourism as Cultural Tourism 51
2. Creating Post-War Tourist Destination Image 54
1) A General Image of Croatia (1990-2000) 56
2) The Creation of Identity 58
3) The Creation of an Image 60
V. Conclusion 64
Bibliography 67
Abstract in Korean 70
Table 2-1. Structural Transformation of Tourism 13
Table 2-2. International Tourist Arrivals, 1980-2000: Europe and the World 19
Table 2-3. International Tourism Arrivals, 1999 and 2000: Europe and rest of the world 19
Table 2-4. International Tourist Arrivals in Europe, 1990-2000 by Sub-region (million) 22
Table 2-5. Groupings of Countries and Territories 23
Table 2-6. Europe, International Tourist Arrivals and Tourism Receipts by (Sub)region 28
Table 2-7. Southern Europe, International Tourist Arrivals and Tourism Receipts by Country of Destination 29
Table 3-1. Italian, Austrian, German tourists inflow in Croatia 1988-1990 32
Table 3-2. Share of Tourism in overall Economy 40
Table 3-3. Structure of Tourist Traffic per Country 42
Table 3-4. The Republic of Croatia, basic information 43
Table 3-5. Croatia: Selected Economic Indicators 44
Table 4-1. Basic Indicators of Tourism Development 48
Table 4-2. Accommodation Capacities - Type of Accommodation 1980-2000 48
Table 4-3. Capacity of Marinas in Croatia 52
List of Pictures
Picture 1. Map of Croatia 31
Picture 2. The model of the life cycle 36
Figure 2-1. Europe-International tourist arrivals 17
Figure 2-2. Tourism receipts per tourist Arrival World and Europe 1985-2000 17
Figure 2-3. Europe - International tourist arrivals by sub-region 18
Figure 2-4. World market share International tourist arrivals 2000 & 22
Figure 2-5. International tourist arrivals in Southern Europe, 1990-2000 25
Figure 2-6. Annual growth of international tourist arrivals 25
Figure 2-7. Regional market share International tourist arrivals 2000 & Regional market share International tourism receipts 2000 30
Figure 3-1. Tourist Arrivals in Croatia 1980-2000 33
Figure 3-2. Tourist Overnights in Croatia 1980-2000 33
Figure 3-3. Tourism Receipts in Croatia 39
Figure 3-4. Structure of tourists arrivals per country in Croatia 2000 42
Figure 4-1. Total FDI 50
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