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Contents
A research on inter-cultural conflicts in Russia : a case study of Korean companies extending to Russia / Yoo Eui Jung 1
Abstract 1
I. Preface 1
II. The Concept of Conflict, and Universality and Speciality of International Culture 3
III. The Features of Russian Culture 5
III-1. The Background of the Formation of the Russian Culture: The Formation of the Natural Environment and the Structure of Consciousness 5
III-2. Russian people's cultural code from non-verbal communication ways 7
IV. Conflict Cases of Korean Companies in Russia 9
IV-1. The Conflict Cases of Korean Companies that Extended to Russia in the Early Post Cold War Era and Russian Business Culture 9
IV-2. Globalization, Russian and Markets and the Changes in Russian Business Culture 15
V. Solutions of Inter-cultural Conflicts Examined through the Case of Successful Korean Company in Russia: The Cultural Approach of LG, "'into the Russians' 'Hearts'" 20
VI. Conclusions 24
Notes 25
References 26
1. Korean materials 26
2. Foreign materials 27
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In this research, a case-focused research was made to collect and analyse inter-cultural conflict cases of the Koreans in Russia on the basis of results of the former two stages. While the first and the second stages were focusing on forming a fundamental basis for inter-cultural interpretation and management method, this third phase is purposed to collect actual cases and to apply them in inter-cultural management. In this third research, as a priority research task, it's purpose was to collect and analyse actual conflict cases of Korean companies which were aroused because of cultural differences and to present our own new inter-cultural management methods for Russian culture. In this final report, the concept of conflict, universality and speciality of inter-national culture was investigated as a theoretical background. In chapter III, the background of Russian culture's formation and cultural code was examined to understand the speciality of Russian culture. In Chapter Ⅳ, conflict cases of Korean companies who have entered Russian markets suffering from cultural differences are collected and examined and recent changes of Russia and its business culture are investigated. In the last chapter, successful cases of Korean companies are introduced and inter-cultural management method is presented to understand, accept and apply Russian culture in future relations.
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