본문 바로가기 주메뉴 바로가기
22대 대한민국 국회 국회정보길라잡이 국회의원검색
회원가입 로그인
HOME

정보검색

소장정보 검색

국회도서관 홈으로 정보검색 소장정보 검색
결과 내 검색 동의어 포함
결과 내 검색 동의어 포함

-

초록보기

Purpose – The objective of this research is to a) examine the effects of online reviews, posted on online distribution channels, on the change of consumers’ attitudes and booking intention by distinguishing three types of online review valence: positive, negative and neutral review valence, and b) to investigate the combined effect of the inclination of online review and perceived usefulness of reviews on consumers’ attitude change.

Research design, data, and methodology – An experimental design was used by creating a mimicked hotel company’s website and online reviews extracted from several online distribution channels such as online travel agencies (OTAs). A total of 414 respondents were randomly assigned to a type of review valence.

Results – The results showed that the valence of positive reviews has a significant effect on the positive change of attitude and booking intention. However, the effect of the valence of negative reviews on the change of booking intention was not statistically significant compared to that of the valence of neutral reviews.

Conclusions - The results offer some insights into the effect of online reviews on consumers’ decision making processes and have important managerial implications for companies that operate online distribution channels in terms of their online marketing and the distribution of service products.

권호기사

권호기사 목록 테이블로 기사명, 저자명, 페이지, 원문, 기사목차 순으로 되어있습니다.
기사명 저자명 페이지 원문 목차
A Study on the Distribution of Information and High Technology Clusters: Kazakhstan's Experience Anel A. Kireyeva, Nazerke A. Abilkayir, Alexandr A. Tsoy pp.5-15

A Brief Analysis of Amazon and Distribution Strategy Yoonah Hahn, Dongho Kim, Myoung-Kil Youn pp.17-20

The Effect of Online Distribution Channel's Review on Purchasing Behavior Change Byeong-Cheol Lee pp.21-34

The Performance of Franchisees from the Franchisor's and Franchisee's Intangible Assets Young-Ho Kim, Il-Hyun Bae, Janghyun Kim pp.35-47

소매 브랜드 관리를 위한 기부 및 소비자 태도에 관한 연구 = Study on the Donation and Consumer Attitude for the Retail Brand Management 안성숙, 김용철, 김문섭 pp.49-56

스마트폰 유통환경과 소비자 행동에 관한 연구 = A Study on the Distribution Environment and Consumer Behavior of Smartphone 김민수 pp.67-74

판매원 브랜드 동일시가 개념적 유창성, 서비스 만족도, 브랜드 평가에 미치는 영향 = Effects of Salesperson Brand Identification on Conceptual Fluency, Satisfaction, and Brand Evaluation 최순화 pp.75-82

국내 주유소 시장의 휘발유 가격경쟁 분석 = Price Competition in Korean Retail Gasoline Market : Focusing on Spatial Effects : 공간 효과를 중심으로 김형건 pp.83-88

스포츠 용품 유통기업은 어떻게 지속가능한 성공을 이룰 수 있는가? = How can Sporting Goods Retailers Achieve Sustainable Success? : Concept of Sport Brand Authenticity : 스포츠 브랜드 진정성 개념 이제경, 송상연 pp.57-65

참고문헌 (57건) : 자료제공( 네이버학술정보 )

참고문헌 목록에 대한 테이블로 번호, 참고문헌, 국회도서관 소장유무로 구성되어 있습니다.
번호 참고문헌 국회도서관 소장유무
1 Ajzen, I., & Fishbein, M. (1980). Understanding Attitudes and Predicting Social Behavior. Englewood Cliffs, NJ: Prentice Hall. 미소장
2 Development of a Tool for Measuring and Analyzing Computer User Satisfaction 네이버 미소장
3 Memory-based versus on-line processing: Implications for attitude strength 네이버 미소장
4 The Interactive Effect of Message Framing, Presentation Order, and Source Credibility on Recruitment Practices 네이버 미소장
5 Word of mouth: understanding and managing referral marketing 네이버 미소장
6 Exploring Determinants of Attraction and Helpfulness of Online Product Review: A Consumer Behaviour Perspective 네이버 미소장
7 Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix 네이버 미소장
8 Journal of Marketing Research 네이버 미소장
9 Consumer evaluations of movies on the basis of critics' judgments 네이버 미소장
10 Do online reviews matter? — An empirical investigation of panel data 네이버 미소장
11 Measuring the impact of positive and negative word of mouth on brand purchase probability 네이버 미소장
12 E-marketer in review - Key 2013 trends, coverage areas and platform growth. (2013, September 6). Retrieved February 10, 2018 from http://www.emarketer.com/newsroom/index.php/emarketer-review-key-2013-trends-coverage-areas-platform-growth/ 미소장
13 Feng, Z. (2016). The effect of the products’ review on consumers response. International Journal of Industrial Distribution & Business, 7(2), 13-20. http://dx.doi.org/10.13106/ijidb.2016.vol7.no2.13. 미소장
14 Hayes, A. F. (2012). PROCESS: A versatile computational tool for observed variable mediation, moderation, and conditional process modeling [White paper]. Retrieved from http://www.afhayes.com/ public/process2012.pdf 미소장
15 Customer Reviews of Hotel Experiences through Consumer Generated Media (CGM) 네이버 미소장
16 Offline retailers expanding online to compete with manufacturers: Strategies and channel power 네이버 미소장
17 Remembering Emotional Experiences: The Contribution of Valence and Arousal 네이버 미소장
18 The Good, the Bad, and the Expert: How Consumer Expertise Affects Review Valence Effects on Purchase Intentions in Online Product Reviews 네이버 미소장
19 Taxonomy of Facebook messages in business-to-consumer communications: What really works? 네이버 미소장
20 eWOM effects on hotel booking intentions, attitudes, trust, and website perceptions 네이버 미소장
21 The effect of negative online consumer reviews on product attitude: An information processing view 네이버 미소장
22 Antecedents of corporate adoption of social media and the role of the technology acceptance model in the path 소장
23 Antecedents of Acceptance of Social Networking Sites in Retail Franchise and Restaurant Businesses 소장
24 Lee, W., & Gretzel, U. (2012). Designing persuasive destination websites: A mental imagery processing perspective. Tourism Management, 33(5), 1270-1280. https://doi.org/10.1016/j.tourman.2011.10.012 미소장
25 An Analysis of One-Star Online Reviews and Responses in the Washington, D.C., Lodging Market 네이버 미소장
26 Electronic word-of-mouth in hospitality and tourism management 네이버 미소장
27 Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue 네이버 미소장
28 Local Consumer Review Survey. (2015). Retrieved February 10, 2018 from https://www.brightlocal.com/learn/local-consumer-review-survey-2015/ 미소장
29 Web reviews influence on expectations and purchasing intentions of hotel potential customers 네이버 미소장
30 The Value of Social Dynamics in Online Product Ratings Forums 네이버 미소장
31 Research Note: What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.com 네이버 미소장
32 Challenges and Opportunities in Multichannel Customer Management 네이버 미소장
33 Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions 네이버 미소장
34 Social media meets hotel revenue management: Opportunities, issues and unanswered questions 네이버 미소장
35 Responding to Online Reviews: Problem Solving and Engagement in Hotels 네이버 미소장
36 Petty, R. E., & Cacioppo, J. T. (1986). The elaboration likelihood model of persuasion. In Communication and Persuasion (pp. 1-24). New York, NY:Springer. https://doi.org/10.1007/978-1-4612-4964-1_1 미소장
37 Personal involvement as a determinant of argument-based persuasion. 네이버 미소장
38 Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions 네이버 미소장
39 Racherla, P., & Friske, W. (2012). Perceived ‘usefulness’of online consumer reviews: An exploratory investigation across three services categories. Electronic Commerce Research and Applications, 11(6), 548-559. https://doi.org/10.1016/j.elerap.2012.06.003 미소장
40 Negativity Bias, Negativity Dominance, and Contagion 네이버 미소장
41 Singh, D. P. (2014). Online shopping motivations, information search, and shopping intentions in an emerging economy. The East Asian Journal of Business Management, 4(3), 5-12. https://doi.org/10.13106/eajbm.2014.vol4.no3.5. 미소장
42 A Dynamic Model of the Effect of Online Communications on Firm Sales 네이버 미소장
43 Sparks, B. A., & Browning, V. (2011). The impact of online reviews on hotel booking intentions and perception of trust. Tourism Management, 32(6), 1310-1323. https://doi.org/10.1016/j.tourman.2010.12. 011 미소장
44 Responding to negative online reviews: The effects of hotel responses on customer inferences of trust and concern 네이버 미소장
45 Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales 네이버 미소장
46 Trekksoft. (2018). Travel Trends Report. Retrieved February 10, 2018 from https://www.trekksoft.com/en/library/ebook-travel-trend-report-2018 미소장
47 Compliance with eWOM: The influence of hotel reviews on booking intention from the perspective of consumer conformity 네이버 미소장
48 From Multi-Channel Retailing to Omni-Channel Retailing: Introduction to the Special Issue on Multi-Channel Retailing 네이버 미소장
49 Tried and tested: The impact of online hotel reviews on consumer consideration 네이버 미소장
50 The Effectiveness of Print Advertising Stimuli in Evoking Elaborate Consumption Visions for Potential Travelers 네이버 미소장
51 Consumers’ responses to ambivalent online hotel reviews: The role of perceived source credibility and pre-decisional disposition 네이버 미소장
52 The business value of online consumer reviews and management response to hotel performance 네이버 미소장
53 The impact of online user reviews on hotel room sales 네이버 미소장
54 The influence of user-generated content on traveler behavior: An empirical investigation on the effects of e-word-of-mouth to hotel online bookings 네이버 미소장
55 The impact of e-word-of-mouth on the online popularity of restaurants: A comparison of consumer reviews and editor reviews 네이버 미소장
56 The influence of online reviews to online hotel booking intentions 네이버 미소장
57 Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics 네이버 미소장

추천서가 (다양한 추천 자료를 만나보세요)

권호기사보기

권호기사 목록 테이블로 기사명, 저자명, 페이지, 원문, 기사목차 순으로 되어있습니다.
기사명 저자명 페이지 원문 기사목차