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결과 내 검색 동의어 포함
결과 내 검색 동의어 포함

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초록보기

관광 4.0 기술은 관광객의 경험을 향상시켜 기억에 남을 관광경험을 창출하는 중요 요소로 간주되고 있다. 특히 증강현실(augmented reality: AR)을 활용한 체험형 콘텐츠는 관광객에게 가상의 환경에서 교육적 정보를 아름답고 즐겁게 제공하는 역할을 함으로써 관광객의 경험까지 증대시키는 역할을 한다. 이러한 스마트 기술은 관광객의 개인적 특성 또는 문화적 배경, 증강현실의 특징에 따라 관광객들에게 다르게 받아들여질 수 있다. 이에 이 연구는 두 가지 관광 동기 및 Pine과 Gilmore가 제시한 체험경제 4요인의 증강현실 만족도와 증강현실 지불의사에 미치는 복합적인 영향을 파악하고자 한다. 이를 위해 스페인 바르셀로나의 까사바뜨요(Casa Batlló) AR 동영상을 활용한 실험을 통해 데이터를 수집하였다. 총 56개의 데이터를 퍼지셋 질적 비교 분석(fuzzy-set Qualitative Comparative Analysis: fsQCA)을 활용하여 분석한 결과, 높은 증강현실 만족도를 보이는 4개의 패턴과 높은 증강현실 지불의사를 보이는 2개의 패턴이 도출되었다. 특히 교육성은 높은 증강현실 만족도와 지불의사에 있어 가장 중요한 핵심 체험경제 요인인 것으로 나타났으며, 수동적 참여(오락성+심미성) 또한 고려할 수 있는 체험경제 요인으로 나타났다. 이는 만족도와 지불의사가 높은 증강현실 콘텐츠를 디자인할 때 우선적으로 교육성 있는 콘텐츠를 만들되 오락성과 심미성을 고려한 디자인을 함으로써 사용자의 참여를 유도할 수 있도록 하는 것이 중요함을 시사한다. 또한 증강현실 지불의사에 있어 관광객의 여행 동기에 따른 핵심 체험경제 요인이 다른 것으로 나타났다. 이는 관광객의 여행 동기에 맞는 개인 맞춤형 증강현실 서비스 전략이 필요함을 시사한다.

권호기사

권호기사 목록 테이블로 기사명, 저자명, 페이지, 원문, 기사목차 순으로 되어있습니다.
기사명 저자명 페이지 원문 목차
스마트관광도시의 AR 만족도와 지불의사 향상을 위한 AR 경험 디자인에 대한 연구 = AR experience design to improve AR satisfaction and willingness to pay in smart tourism cities : 바르셀로나 까사바뜨요를 중심으로 이선영, 이현애, 함주연 p. 9-32

코로나19 상황에서 자연기반 여행은 사람들의 여행행복을 증진시키는가? : Does nature-based travel promote traveler's happiness in COVID-19? : a focus on risk perception, attention restoration theory and subjective well-being / 위험지각, 주의회복이론 및 여행행복을 중심으로 정산설, 김경배, 이훈 p. 33-56

근거이론에 기반한 팬데믹시대 잠재관광자의 관광행동 변화 경험 연구 = Experiences of potential tourists' tourism behavior change during the COVID-19 pandemic : a grounded theory approach 이진희, 김남조 p. 57-76
탐색적 데이터 분석(EDA) 기법을 통한 지역관광계획 수립 실태와 구조 분석 : An analysis of the actual state and structure of the regional tourism establishment plans through the exploratory data analysis(EDA) technique : applying the open API of the Korea On-Line E-Procurement System(2014~2018) of the Public Procurement Service / 조달청 나라장터(2014~2018) Open API 적용 이윤구, 박경렬 p. 77-100
장소 브랜드 복잡성, 장소 만족도, 장소 정체성, 장소에 대한 전념, 그리고 구전 간의 구조적 관계 : Structural relationships among place brand complexity, place satisfaction, place identity, place commitment, and word of mouth : a sample of Gwangju Metropolitan City / 광주광역시 지역주민을 대상으로 한승훈 p. 101-119
수용자 관여가 자아일치성 및 관광목적지 만족에 미치는 영향 : The influence of audience involvement on self-congruity and destination satisfaction : an application the parasocial interaction theory and balance theory / 의사사회적 상호작용이론 및 균형이론을 중심으로 이은지, 백교, 정남호, 구철모 p. 121-144

확장된 계획행동이론을 적용한 매춘관광 의도 연구 : Understanding the intention of sex tourism using extended theory of planned behavior : a focus on the roles of perception and prior knowledge of prostitution / 성매매에 대한 인식과 사전지식의 역할을 중심으로 구혜민, 정지연 p. 145-169
복합리조트 기업의 공유가치창출(CSV)이 브랜드 신뢰와 관계지속의도에 미치는 영향 연구 = The effects of integrated resort's creating shared value(CSV) on brand trust and intent to relationship continuity 김한솔, 서원석 p. 171-192

참고문헌 (63건) : 자료제공( 네이버학술정보 )

참고문헌 목록에 대한 테이블로 번호, 참고문헌, 국회도서관 소장유무로 구성되어 있습니다.
번호 참고문헌 국회도서관 소장유무
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23 Jung, H., Koo, C., & Chung, N. (2020). Scenario Based Forecasting Smart Tourism City’s Tourist Demand Using Feasibility Rates. Journal of Tourism Sciences, 44(7), 163-179. https://doi.org/10.17086/jts.2020.44.7.163.179 미소장
24 Jung, T. H., Lee, H., Chung, N., & tom Dieck, M. C. (2018). Cross-cultural differences in adopting mobile augmented reality at cultural heritage tourism sites. International Journal of Contemporary Hospitality Management, 30(3): 1621-1645. https://doi.org/10.1108/ijchm-02-2017-0084 미소장
25 Jung, T., tom Dieck, M. C., Lee, H., & Chung, N. (2016). Effects of virtual reality and augmented reality on visitor experiences in museum. In Information and communication technologies in tourism 2016 (pp. 621-635). Springer, Cham. https://doi.org/10.1007/978-3-319-28231-2_45 미소장
26 Jung, T., tom Dieck, M. C., Lee, H., & Chung, N. (2020). Moderating role of long-term orientation on augmented reality adoption. International Journal of Human–Computer Interaction, 36(3), 239-250. https://doi.org/10.1080/10447318.2019.1630933 미소장
27 Kang, J. W. (2016). Structural Relationships among Mobile Augmented Reality Technology at a Tourist Spot, Experiential Value and the Subsequent Positive Recall of Historical Culture Sites. Journal of Tourism Sciences, 40(8), 193-203. https://doi.org/10.17086/jts.2016.40.8.193.203 미소장
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권호기사 목록 테이블로 기사명, 저자명, 페이지, 원문, 기사목차 순으로 되어있습니다.
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