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Contents
(The) effect of body image recognition of manipulative therapy based on kinesiology of customers on the appearance management behaviors / Youngbook Kim ; Eunjoo Choi 1
Abstract 1
1. Introduction 1
1.1. Background of the study 1
2. Research Method 2
2.1. Research subjects 2
2.2. Survey design and definition of variables 2
2.3. Research model 3
2.4. Data analysis 3
3. Results 4
3.1. General characteristics of the study subjects 4
3.2. Validation 4
3.3. Reliability analysis 5
3.4. Differences in manipulative therapy according to the characteristics of study subjects 5
3.5. Differences in appearance management behavior according to general characteristics 5
3.6. Correlation analysis 6
3.7. Effect of body image recognition on appearance management behaviors 6
3.8. Effect of subfactors of body image recognition on appearance management behaviors 7
4. Summary and Conclusion 7
5. References 8
5.1. Journal articles 8
5.2. Additional references 9
6. Appendix 10
6.1. Authors contribution 10
Purpose: In this study, we intend to investigate the condition of the face and body that we want to improve for customers who use manipulative therapy based on kinesiology in the beauty shop. The purpose of this study is to analyze the effect of Body Image Recognition and its sub-factors on Appearance Management Behaviors in order to obtain basic data for vitalization of the beauty industry.
Method: The subjects of this study were customers who use manipulative therapy based on kinesiology in the beauty shop, and to validate the research issue, 219 copies of online. Empirical statistical analysis was performed using SPSS 25.0 program, and chi-squared test, one-way ANOVA, Pearson’s correlation, simple regression analysis, and multiple regression analysis methods were used.
Results: The results of the analysis performed are as follows: First, the parts of the face that we want to improve by gender are as follows. Men wanted the wrinkles around the eyes to be improved, and women wanted the na-solabial folds to look younger(χ2=28.121, p<.001). As for the parts of the body that they want to be improved, they hoped for changes in the abdomen and waist at all age groups, and those in their 20s and 40s wanted the lower body and calves to be improved, and those in their 50s and older wanted beautiful improvements in the clavicle and back neck line(χ2 =22.033, p<.05). Second, women were perceived to be healthier than men(t=-2.961, p<.01), but their Self-body Image Recognition level was lower(t=3.247, p<.01). Third, Body Image Recognition was found to have a positive effect on Appearance Management Behavior(β=.381, p<.001). Specifically, it was found that the higher the level of Health Awareness(β=.207, p<.01) and Self-body Image Recognition(β=.193, p<.01), the higher the Appearance Management Behavior.
Conclusion: Based on the results of this study, as each gender and age group have different desires to improve with manual therapy, it is necessary to develop a differentiated program. And these results suggest that there is a high possibility that it has a positive effect on the appearance of customers and that various levels of manage-ment behavior lead to consumption of beauty and health services.*표시는 필수 입력사항입니다.
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