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(A) study on consumer confidence, satisfaction, and repurchase intention on convenience store lunch boxes by food-related lifestyle type / Mi-Jung Bok ; Eun-Sil Hong 1

Abstract 1

요약 1

I. Introduction 2

II. Theoretical Background 2

1. Food-related Lifestyle 2

2. Related Variables 2

III. Research Problems and Methods 3

1. Research Problems 3

2. Related Methods 3

IV. Research Results 4

1. Type of Food-related Lifestyle 4

2. Socio-economic Variables and Buying Behavior on the Type of Food-related Lifestyle 5

3. Consumer Confidence, Satisfaction and Repurchase Intention on the Type of Food-related Lifestyle 6

V. Conclusions 7

REFERENCES 7

Authors 8

초록보기

본 연구는 편의점 도시락을 구매한 경험이 있는 소비자 488명을 대상으로 식생활 라이프스타일을 유형화 한 후 소비자신뢰, 만족도 및 재구매 의도를 분석하고자 하였다. 자료를 처리하기 위해PASW 18.0 통계 프로그램을 이용하여, 빈도분석, k-평균 군집분석, 교차분석 및 일원분산분석을실시하였다. 연구결과 첫째, 식생활 라이프스타일은 ‘외식추구형(11.7%)’, ‘편의추구형(18.3%)’, ‘음식무관심형(15%)’, ‘식생활관심형(55%)’ 등 4개의 집단으로 유형화되었다. 둘째, 식생활 라이프스타일 유형별 사회경제적 특성에서는 성별, 연령, 결혼여부, 교육수준, 월평균 가계소득, 월평균 용돈, 직업, 월평균 편의점 도시락 구입횟수, 도시락 구입 시간대 및 1회 평균 도시락 구입비용 등의 모든 변수에서 유의미한 차이가 나타났다. 셋째, 소비자신뢰에서는 편의추구형과 식생활관심형이, 만족도와 재구매 의도에서는 식생활관심형이 가장 높게 나타났다.

This study was to analyze consumer confidence, satisfaction and repurchase intention after categorizing food-related lifestyle among 488 consumers who had experience purchasing convenience store lunch boxes. The data were analyzed with PASW 18.0 using frequency analysis, k-means cluster analysis, crosstabs analysis and one-way ANOVA. According to findings, first of all, types of food-related lifestyle are divided into 4 groups: a type of eating out(11.7%), a type of convenience seeking(18.3%), a type of food indifference(15%), a type of dietary interest(55%). Secondly, the types of food-related lifestyle showed statistically significant difference gender, age, marital status, education, monthly average household income, monthly average allowance, job, monthly average number of lunch box buying, lunch box purchase time zone and average one cost of lunch box buying of socio-economic variables. Thirdly, convenience seeking and dietary interest type showed the highest in consumer confidence and dietary interest type showed the highest level of satisfaction and repurchase intention.

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참고문헌 (14건) : 자료제공( 네이버학술정보 )

참고문헌 목록에 대한 테이블로 번호, 참고문헌, 국회도서관 소장유무로 구성되어 있습니다.
번호 참고문헌 국회도서관 소장유무
1 Ministry of Agriculture, Food and Rural Affairs, Home Meal Replacement(HMR) market grew by 63% in 3years, 2019. 미소장
2 Kim, Y. A., Lee, B. C, and Youn, H. W., “A Study on Single People's Satisfaction of Convenience Foods and Repurchase Intention According to Food-related Lifestyle”, Journal of Tourism and Leisure Research, Vol. 27, No 1, pp. 433-452, 2015. 미소장
3 Kim, H. S., Huh, I. J., and Lee, S. Y., “A study on the Utilization and Satisfaction of Commercially Available Lunchbox by Dietary Lifes”, Korean Journal of Community Nutrition, Vol. 25, No 4, pp. 267-279, 2020. 미소장
4 Jeong, J., “Comparing with Students' Satisfaction on Convenience Food according to Food-related Lifestyle in Incheon Area”, Journal of Tourism and Leisure Research,, Vol. 30, No 3, pp. 141-156, 2018. 미소장
5 Kim, H. I., Lee, S. H., “Undergraduate Students' Perception and Satisfaction on Convenience Food according to Food-related Lifestyle”, Journal of Hospitality and Tourism, Vol. 25, No 7, pp. 85-96, 2016. 미소장
6 Lee, Y. J., Lee, K. W., Keum, S. Y., and Ryu, S. H., “Purchasing Behavior and Selection Attributes for Meal-Kit Products According to Food-related Lifestyle Types”, Journal of the East Asian Society of Dietary Life, Vol. 31, No 4, pp. 268-279, 2021. 미소장
7 Park, S. J., and Hwang, J. H., “A Study on the Effect of Meal-Kit Selection Properties on Consumers’ Purchasing”, The Journal of Social Science, Vol. 28, No 1, pp. 157-175, 2021. 미소장
8 Kim, J. S., Hong, G. N., Park, N. H., and Chun, T. Y., “The Effects of Home Meal Replacement(HMR) Selection Attributes on Consumer Satisfaction and Trust in the Context of Eating Lifestyle”, Journal of Distribution and Management Research, Vol. 22, No 2, pp. 71-80, 2019. 미소장
9 Hwang, Y. J., and Lee, S. B., “The effects of brand image, quality level, and perceived value on brand credibility and purchase intention: A comparative study between PB lunch boxes from convenience stores and brand lunch boxes”, International Journal of Tourism and Hospitality Research, Vol. 30, No 11, pp. 199-217, 2016. 미소장
10 Kang, B. N., Choi, T. H., and Kim, M. J., “The Effects of Menu Characteristics of HMR Convenience Store Lunch Box on Functional Consumption Value and Repurchase Intention”, Culinary Science & Hospitality Research, Vol. 25, No 6, pp. 152-159, 2019. 미소장
11 Lee, D. J., Kim, G. Y., and Kim, Y. S., “The Effect of the Choice Attributes of the Convenience Store Lunch Box on the Consumer Evaluation, Satisfaction and Repurchase Intent”, Culinary Science & Hospitality Research, Vol. 25, No 6, pp. 131-140, 2019. 미소장
12 Jang, S. J., “The Effects of Choice Attributes of Convenience Store Lunch Box on Purchase Brand Image, Value, Satisfaction and Repurchase Intention”, Culinary Science & Hospitality Research, Vol. 25, No 1, pp. 97-104, 2019. 미소장
13 Lee, S. G., and Kim, J. H., “Relationship Between Consumption Experiences and Trust, Customer Satisfaction, and Repurchase Intention among Casual Dining Restaurants' Customers”, International Journal of Tourism Management and Sciences, Vol. 26, No 1, pp. 287-309, 2011. 미소장
14 Choi, S. Y., Kim, M. M., and Lee, E. Y., “A study on the Effect of Expectancy Disconfirmation of Food Purchase on Satisfaction and Repurchase Intention: Focused on TV Home Shopping”, Journal of Tourism and Leisure Research, Vol. 26, No 7, pp. 523-538, 2014. 미소장

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