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22대 대한민국 국회 국회정보길라잡이 국회의원검색
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Technology companies launched their intelligent personal assistants (IPAs). IPAs not only provide individuals with a convenient way to interact with technology but also offer them the opportunity to interact with AI in a useful and meaningful form. Therefore, the global IPAs have experienced tremendous growth over the past decade. But maintaining continuous usage intention is still a massive challenge for developers and marketers and previous technology adoption models are not enough to explain continuous usage intention of IPAs. Thus, we adopted the bi-dimensional perspectives of utilitarian and hedonic value in this research model, and investigated how three characteristics of IPAs - anthropomorphism, autonomy, and intelligence - affect utilitarian value and hedonic value, which in turn continuous usage intentions. 227 data were collected from IPA users. The results showed that IPAs’ continuous usage intention is significantly determined by both utilitarian and hedonic value, with the hedonic value being more prominent. In addition, the results showed that anthropomorphism and intelligence are the most important antecedents of utilitarian and hedonistic value. The results also illustrated that autonomy is a crucial predictor of utilitarian value rather than hedonistic value. Our work contributes to current research by widening the theoretical understanding of the effect of IPA characteristics on continuous usage intention through bi-dimensional values. Our paper also provides IPAs’ developer and marketer guidelines for enhancing continuous usage intention.

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권호기사 목록 테이블로 기사명, 저자명, 페이지, 원문, 기사목차 순으로 되어있습니다.
기사명 저자명 페이지 원문 목차
Value co-creation-based information management in the digital economy Balaji Gopalan p. 1-31
Moderating effect of online shopping experience on adoption of e-governance in rural India Swapnil Undale, Harshali Patil p. 32-50
Emergence of curbside pickup : consumers’ usage intention amid COVID-19 pandemic Zihsyuan Liu, Youngsok Bang p. 51-69
Influence of business analytics usage on operational efficiency of information technology infrastructure management Elangovan N, Ruchika Gupta, Sundaravel E p. 70-91
(A) mixed-method approach to explore the motivations and constraints of kiosks consumers Taehyee Um, Hyunji Kim, Jumi Rhee, Namho Chung p. 92-124

(A) study on the effect of anthropomorphism, intelligence, and autonomy of IPAs on continuous usage intention : from the perspective of bi-dimensional value Ping Wang, Sundong Kwon, Weikeon Zhang p. 125-150
Knowledge management with IS/IT practice in organizations : a multilevel perspective Tae Hun Kim p. 151-167
Knowledge management research based on social network theories : a review with future directions Tae Hun Kim p. 168-190

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권호기사 목록 테이블로 기사명, 저자명, 페이지, 원문, 기사목차 순으로 되어있습니다.
기사명 저자명 페이지 원문 기사목차