한국학술지인용색인(NRF)
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초록보기
This study examined the use of customized cosmetics according to an individual's lifestyle and the effect of recognizing consumption value recognition customized cosmetics on the purchase intention of customized cosmetics. In this study, a survey of adult females in their 20s and 60s was conducted and 405 copies were used in the final analysis of data. The results of the study were as follows. According to the general characteristics of the study subjects, customized cosmetics were often purchased based on the recommendation of people they were acquainted with, and, in particular, they were purchased by females with high income. In addition, a difference in the intention to purchase customized cosmetics was observed between the personal life-seeking group and the family life-seeking group according to lifestyle. In particular, a difference in the intention to purchase customized cosmetics was observed between the personal life-seeking group and the family life-seeking group. By contrast, the perception of consumption value recognition customized cosmetics according to lifestyle was found to affect the intention to purchase customized cosmetics. Therefore, customized cosmetics vendors or companies should reflect on the needs of consumers with consideration for the functional aspects of the efficacy and quality of cosmetics. In addition, formation of a reasonable price in the market accordingly is considered necessary.
권호기사
참고문헌 (25건) : 자료제공( 네이버학술정보 )
| 번호 | 참고문헌 | 국회도서관 소장유무 |
|---|---|---|
| 1 | Choi IY, Woo MO: Life styles and attitudes of health beauty store users : influence on cosmetic products purchasing behaviors. J Invest Cosmetol 15 : 295-303, 2019. doi: 10.15810/jic.2019.15.3. (Korean) | 미소장 |
| 2 | Go AR: A study on consumption value, cosmetic product use behavior, and cosmetics product purchase behavior depending on lifestyie types of adult women. Doctoral dissertation, Department of Fashion Design & Business Graduate School, Daejeon University, Daejeon, Republic of Korea, pp. 1-2, 2018. (Korean) | 미소장 |
| 3 | Han SH: The influence of consumption value factors and extended planned behavior on intention to buy eco-friendly cosmetics. Master’s thesis, Department of Cosmetology Graduate School of Engineering, Konkuk University, Seoul, Republic of Korea, p. 46, 2022. (Korean) | 미소장 |
| 4 | Hwang YS: The influence of perceived consumption values of customized cosmetics on purchase intention through brand identificatio. Master’s thesis, Department of Beauty Design Management, Graduate School of Catholic Kwandong University, Ganneung, Republic of Korea, p. 17, 2021. (Korean) | 미소장 |
| 5 | Jung HW: A study on the implementation status of and improvement plans for customized cosmetics preparation manager licenses. Master’s thesis, Department of Convergence Beauty, Graduate School of Convergence Beauty, Sungshin University, Seoul, Republic of Korea, p. 2, 2011. (Korean) | 미소장 |
| 6 | Jung YO: A study on consumer benefits and types of customized cosmetics. Master’s thesis, Department of Cosmetology Graduate School of Engineering, Konkuk University, Seoul, Republic of Korea, p. 1, 2017. (Korean) | 미소장 |
| 7 | Kang MA, Im EJ: The effects of cognitive evaluation and emotionale evaluation of customized cosmetics on purchase behavior. J Invest Cosmetol 15 : 191-202, 2019. doi: 10.15810/jic. 2019.15.2.009. (Korean) | 미소장 |
| 8 | Kong SM, Kim MS: Usage of customized cosmetics and preferred customized cosmetic types by age in female consumers. J Invest Cosmetol 14 : 332, 2018. doi: 10.15810/jic.2018.14.3.009. (Korean) | 미소장 |
| 9 | Kong SM: Usage of customized cosmetics and preferred customized cosmetic types by age in female consumers. Master’s thesis, Department of Cosmetis & Beauty, Graduate School of Professional Studies, Sookmyung Women’s University, Seoul, Republic of Korea, p. 34, 2018. (Korean) | 미소장 |
| 10 | Kim JS: The effect of personalized cosmetics selection attributes on the consumer's intention : focusing on consumers in their 20s to 50s. Master’s thesis, Depeartment of Beauty Art & Design, Graduate School of Arts, Hansung University, Seoul, Republic of Korea, p. 1, 2021. (Korean) | 미소장 |
| 11 | Kim MK, Kim JD: A study on cosmetic purchase behavior in adult women. JKSCC 5 : 125-135, 2015. | 미소장 |
| 12 | Kim MS: The consumer’s evaluative criteria of quality on the clothing produucts. Doctoral dissertation, Department of Clothing Science, The Graduate School of Seoul Women’s University, Seoul, Republic of Korea, p. 3, 2002. (Korean) | 미소장 |
| 13 | Kim HN: Mediating effects of purchase decision attributes on the influence relationship between consumer’s consumption values customized-cosmetics purchase behavioral intention. Master’s thesis, Department of Beauty Arts, Graduate School of Seokyeong University, Seoul, Republic of Korea, p. 9, 2020. (Korean) | 미소장 |
| 14 | Kwon WY, Park OL: A study on the women’s permanent makeup behaviors and appearance care by their lifestyles. J Invest Cosmetol 8 : 201-210, 2012. doi: 10.15810/jic.2012.8.3.007. (Korean) | 미소장 |
| 15 | Kwon SS: Influence of perceived values andsatisfaction level of tailor-made cosmetics to loyalty of clients. Master’s thesis, Department of Beauty Design, Graduate School of Professional Studies, Honam University, Seoul, Republic of Korea, p .26. 2019. (Korean) | 미소장 |
| 16 | Lee J: A study on the effect of cosmetic consumption desire on purchase intention of customized cosmetics; with purchase motivation as a mediating variable and the perception of customized cosmetics technical managers as a moderating variable. Doctoral dissertation, Department of Beauty, Health & Cosmetology, Westminster Graduate School of Theology. pp. 1-2, p. 43, 2020. (Korean) | 미소장 |
| 17 | Lee EA: The effect of consumption values on selection criteria and purchase intention of lifestyle shoppers. Master’s thesis, Department of Clothing, Graduate School of Konkuk University, Seoul, Republic of Korea, p. 56, 2014. (Korean) | 미소장 |
| 18 | Lee SH, Yoo CJ, Choi SM: A study on cosmetic purchasing behaviorand pursuing value based upon types of lifestyle : focusing on twenties and thirties women. Kor J Consumer and Advert Psychol 6 : 79-99, 2005. (Korean) | 미소장 |
| 19 | Oh JE: Perception of direct-to-consumer (DTC) genetic testing and personalized cosmetics purchase intention. Master’s thesis, Department of Cosmetology, Graduate School of Engineering, Konkuk University, Seoul, Republic of Korea, pp. 20-38, 2020. (Korean) | 미소장 |
| 20 | Oh CH, Lee SH, Park JH, Park HJ: The effects of the cosmetics attributeon cosmetic sought benefit and consumer's personal values. Asian J Beauty Cosmetol 21 : 256-257, 2010. (Korean) | 미소장 |
| 21 | Ryu JE, Oh SY: Factors determining the likelihood of revisiting daegu hair salon : focused on the customer lifestyle. J Invest Cosmetol 11 : 133-138, 2015. doi: 10.15810/jic.2015.11.2.006. (Korean) | 미소장 |
| 22 | Shin YY: A research on the cosmetic industry employees’ awareness of customized cosmetics and the initiation of a national qualification system for producer of customized cosmetics. Master’s thesis, Department of Cosmetology, Graduate School of Engineering, Konkuk University, Seoul, Republic of Korea, pp. 1-37, 2018. (Korean) | 미소장 |
| 23 | Yang SJ: Effects of Chinese consumer lifestyles on perceived value and satisfaction of Korean cosmetic products in the Chinese market. Doctoral dissertation, Department of Business Administration, Graduate School of Kookmin University, Seoul, Republic of Korea, p. 32, 2017. (Korean) | 미소장 |
| 24 | Yoo SY: Influence of value perception of customized cosmetics consumer on benefit sought and purchasing behavior. Master’s thesis, Department of Cosmetology, Graduate School of Engineering, Konkuk University, Seoul, Republic of Korea, p. 2, 2019. (Korean) | 미소장 |
| 25 | Yu DS: Effects of consumer value and social support on purchase intentions of health care food products. Doctoral dissertation, Department of Venture Management, Graduate School of Venture, Hoseo University, Seoul, Republic of Korea, p. 37, 2016. (Korean) | 미소장 |
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