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22대 대한민국 국회 국회정보길라잡이 국회의원검색
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We live in an era when technology leads almost every aspect of life, shifting the conventional ways to access products and services to technology–based ways such as e–commerce, ride–hailing, edutech and healthtech. This study case is aimed to unveil how Halodoc, a renowned Indonesian healthtech company can strive and circulate profit while maintaining the responsibility of holding the basic pillar of a nation (i.e., health). The key factors on determining Halodoc’s success are the initial dedication to empower Indonesia’s Bottom of Pyramid (BOP ) and contribution to the refinement of the flawed health system, ability to innovate, fast will to adapt to the Asian market situation and consumers’ behavioral pattern, and strategic crisis management during the Covid-19 pandemic situation. Halodoc’s approach to market is against the common understanding that a company’s growing profit is at cross purposes with its social responsibility. However, through the humble–socically centered beginning, Halodoc were able to grab potential markets and managed to be listed inside the top 100 healthtech companies in the world along with Johnson&Johnson, 3M, and Illumina representing as an Asian company. This case study is a part of our concern on arousing more interests on healthtech companies’ potential with a hope of more healthy innovations and competitions inside the healthtech circuit for a better health infrastructure outcome for Asian people, including the Indonesians

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기사명 저자명 페이지 원문 목차
Creating consumer-centered value beyond profit : an analysis of top winning Asian case studies in WACC2023 Chung K. Kim, Myung-Soo Lee, Miyea Kim, Mina Jun, Jun Kyoung Lee p. 1-10

Zenyum : game-changing style, winning Asia with smiles Adam A. Samdin, Kun Sheng Edmond Oh, Jia Hui Leticia Seow, Daniel Z. Mack p. 11-35

Halodoc : from catastrophe to crackerjack Kevin Antonio Loekito, Shannon Ariella Suhartono, Adhi Murti C.M. Hendarsin p. 37-54

Shikho Technologies Limited : revolutionizing the way Bangladesh learns outside the classroom Mohammad Zahedul Alam, Rahat Ahmed Shimanto, Sadia Islam Promi, Farah Manzoor p. 55-77

Daraz : the Amazon of South Asia Melita Mehjabeen, Farhana Mojib, Shefa Hossain, Mohammad Shadid Islam, Ehsanul Hoque p. 79-99

Urban Company : expanding horizons and empowering women in the home services industry Shaunak Roy, Krish Jaiswal, Aman Bardia p. 101-132

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기사명 저자명 페이지 원문 기사목차