본문 바로가기 주메뉴 바로가기
22대 대한민국 국회 국회정보길라잡이 국회의원검색
회원가입 로그인
HOME

정보검색

소장정보 검색

국회도서관 홈으로 정보검색 소장정보 검색
결과 내 검색 동의어 포함
결과 내 검색 동의어 포함

-

초록보기

Purpose: The purpose of this paper is to first to verify how the organizational resources and capabilities of Chinese manufacturing export companies affect the green business strategy, second to verify how the green business strategy affects the financial performance of Chinese manufacturing export companies, and third to verify whether external factors, namely public interest and the strength of regul ation, play a moderating role in the relationship between green business and export performance.

Research design, data, and methodology: This paper reviewed previous studies and analyzed the measurement tools suitable for this paper by supplementing and revising them through previous studies. A total of 416 questionnaires were used for the analysis, and hypothesis verification was conducted after validity and reliability verification.

Results: First, it was found that organizational resources had a significant positive (+) effect on organizational competency. Second, organizational resources and organizational competency had a significant positive (+) effect on the green business strategy. Third, the green business strategy had a significant negative(-) effect on export performance. Fourth, public interest have no moderating effect in the relationship between the green business strategy and export performance, but the regulatory strength was found to have an opposing moderating effect.

Implications: First, in order for Chinese manufacturing export companies to develop green business strategies, it is of utmost importance to raise the level of awareness of corporate managers’ environmental issues and pass them on to employees, suggesting that internal capabilities along with the capabilities formed through them should be put in place. Second, through sufficient communication with Chinese manufacturing export companies, Chinese green business policy makers should persuade them that adopting an eco-friendly approach wil l benefit from utilizing their market position and improving export performance.

권호기사

권호기사 목록 테이블로 기사명, 저자명, 페이지, 원문, 기사목차 순으로 되어있습니다.
기사명 저자명 페이지 원문 목차
전통시장 내 배송서비스가 전통시장 및 점포주 성과에 미치는 영향 = The impact of delivery services in traditional markets on the performance of traditional markets and store owners 김수동, 이철성 p. 5-16

(The) impact of ESG pressure on sustainable development of Chinese distribution companies Panting Song, Taewon Kang p. 17-31

인플루언서 마케팅 연구의 국내 동향 분석 및 연구방향 = The domestic research on influence marketing : a critical review and future research agenda 허원무, 조혜경, 임유진, 강성호 p. 33-46

How does self-congruity play a moderating role in the brand engagement process? Chul-Jae Choi, Dae-Gyu Min p. 47-61

집중투표제가 이익 지속성 및 기업가치에 미치는 영향 = The effect of cumulative voting system on earnings persistence and corporate value 강현구, 황선필, 유성용 p. 63-77

중국 제조업 수출기업의 내부역량이 친환경 전략과 수출성과에 미치는 영향 = The effect of internal capabilities of Chinese manufacturing export companies on green business strategy and export performance : focusing on the moderating effect of the external environment : 외부환경의 조절효과를 중심으로 박증남, 김남수 p. 79-92

외국 외식 프랜차이즈의 브랜드이미지가 브랜드 태도와 고객성과에 미치는 영향 연구 = A study on the effect of brand image of foreign food service franchises on brand attitudes and customer performance : moderating effect of Chinese consumers' ethnocentrism and cultural appropriation : 중국 소비자의 자민족중심주의, 문화전이의 조절 효과 전금명, 이호택 p. 93-107

햄버거 외식기업의 ESG 경영활동이 기업이미지와 고객충성도에 미치는 영향 = The impact of ESG management activities of hamburger restaurant companies on corporate image and customer loyalty 박노현, 신흥균 p. 109-122

추천서가 (다양한 추천 자료를 만나보세요)

권호기사보기

권호기사 목록 테이블로 기사명, 저자명, 페이지, 원문, 기사목차 순으로 되어있습니다.
기사명 저자명 페이지 원문 기사목차