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22대 대한민국 국회 국회정보길라잡이 국회의원검색
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This research is on how people's trust in human-like AI-based service will influence customer engagement (CE). This study will discuss the relationship between trust and CE and explore how people's trust in AI affects CE when they lack knowledge of the company/brand. Items from the philosophical study of trust were extracted to build a scale suitable for trust in AI. The scale's reliability was ensured, and six components of trust in AI were merged into three dimensions: trust based on Quality Assurance, Risk-taking, and Corporate Social Responsibility. Trust based on quality assurance and risk-taking is verified to positively impact customer engagement, and the feelings about AI-based service fully mediate between all three dimensions of trust in AI and CE. The new trust scale for human-like AI-based services on social media sheds light on further research. The relationship between trust in AI and CE provides a theoretical basis for subsequent research.

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기사명 저자명 페이지 원문 목차
(The) effect of eWOM on movie sales considering competition and culture JungWon Lee, Cheol Park p. 60-76

How Google advertisements attract consumers' call-to-action and electronic word-of-mouth Tser-Yieth Chen, Hsueh-Ling Wu, Jiun-Hua Yun p. 77-89

Nodding as a catalyst for improving attitudes and purchase intentions in online context Yusu Lee, Jinhee Choi p. 90-103

Paying back to good deeds : a text mining approach to explore Don-jjul as pro-consumption behavior Hojin Choo, Sue Hyun Lee p. 104-128

How trust in human-like AI-based service on social media will influence customer engagement : exploratory research to develop the scale of trust in human-like AI-based service Jin Jingchuan, Shali Wu p. 129-144

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권호기사 목록 테이블로 기사명, 저자명, 페이지, 원문, 기사목차 순으로 되어있습니다.
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