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22대 대한민국 국회 국회정보길라잡이 국회의원검색
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In today’s global landscape, sustainability emerges as a paramount concern for both individuals and businesses worldwide, including Vietnam. Vietdata reports that luxury distribution and trading enterprises in Vietnam saw a 67% revenue gain to about 25,000 billion copper from 2021. Twelve companies selling 34 luxury brands including Louis Vuitton, Chanel, and Dior generated this data. Thus, luxury sector stakeholders may be interested in Vietnamese consumers’ tastes and purchase behavior, which local research rarely examines. This study explores how sustainability and high-end fashion intersect to meet consumer tastes that increasingly prioritize sustainability in purchase decisions. Despite this trend, the research scrutinizes nuanced reactions when juxtaposing sustainability with luxury. Investigating the influence of factors like exclusivity, conformity, hedonic value, and attitude on the purchase intentions of Vietnamese luxury consumers toward sustainable fashion brands, the study surveyed around 300 luxury consumers in HoChiMinh City. Utilizing PLS-SEM for analysis, findings underscore the pivotal role of attitude in driving intention towards sustainable high-end fashion, followed by hedonic value, exclusivity, and conformity. This exploration aims to guide luxury brands in navigating the sustainability-traditional luxury dichotomy, offering theoretical and practical insights and profiling potential influential customers in sustainable high-end fashion.

권호기사

권호기사 목록 테이블로 기사명, 저자명, 페이지, 원문, 기사목차 순으로 되어있습니다.
기사명 저자명 페이지 원문 목차
Faithful and luxurious : mediating halal with luxury through self-congruity Zahirah Zainol, Nurhafihz Noor, Ashley Tong p. 422-439

Gen Z consumers’ intention to adopt online collaborative consumption of second-hand luxury fashion goods Jihyun Kim-Vick, Eunjoo Cho p. 440-458

Do luxury brands have to trade off for sustainability? Tien Minh Dinh, Que Chi Le Hoang, Hai Dang Vu Hoang, Thi Khanh Linh Lao, Thi Huyen Trang Pham p. 459-481

Global fashion research evolution (2010–2023) : a systematic review of the Journal of Global Fashion Marketing focused on luxury fashion Eunju Ko, Chiara Murgia p. 482-503

Online impulse purchases versus planned purchases and the role of visual attributes Clare D’Souza, Winnie Wong, Nicole El Haber, Anne Renée Brouwer, Outi Niininen p. 504-522

참고문헌 (63건) : 자료제공( 네이버학술정보 )

참고문헌 목록에 대한 테이블로 번호, 참고문헌, 국회도서관 소장유무로 구성되어 있습니다.
번호 참고문헌 국회도서관 소장유무
1 A Comparison of Three Behavioral Intention Models: the Case of Valentine's Day Gift-Giving 미소장
2 Understanding Attitudes and Predicting Social Behavior 미소장
3 Beyond the Chinese face : insights from psychology 미소장
4 What is the Value of Luxury? A Cross‐Cultural Consumer Perspective 미소장
5 Antecedents and outcomes of brand prominence on willingness to buy luxury brands 미소장
6 The effect of an environmental claim on consumers' perceptions about luxury and utilitarian products 미소장
7 Travel life cycle 미소장
8 What Holds Ethical Consumers to a Cosmetics Brand 미소장
9 Environmentally responsible purchase behaviour: a test of a consumer model 미소장
10 Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives 미소장
11 Long- versus short-term orientation: new perspectives 미소장
12 Willful Ignorance in the Request for Product Attribute Information 미소장
13 Is luxury compatible with sustainability? Luxury consumers’ viewpoint 미소장
14 Factor structure for blacks and whites of the Job Descriptive Index and its discrimination of job satisfaction. 미소장
15 Utility of the theory of reasoned action and theory of planned behavior for predicting Chinese adolescent smoking 미소장
16 Do Consumers Care About Ethical-Luxury? 미소장
17 Luxury and sustainable development: Is there a match? 미소장
18 What Drives Household Choice of Organic Products in Grocery Stores? 미소장
19 Halo effect: Conceptual definition and empirical exploration with regard to South Korean subsidiaries of US and Japanese multinational corporations 미소장
20 Developing an extended Theory of Planned Behavior model to predict consumers’ intention to visit green hotels 미소장
21 The Catch-22 of Responsible Luxury: Effects of Luxury Product Characteristics on Consumers’ Perception of Fit with Corporate Social Responsibility 미소장
22 Consumers' Need for Uniqueness: Scale Development and Validation 미소장
23 Do social product features have value to consumers? 미소장
24 Retailer Corporate Social Responsibility Is Relevant to Consumer Behavior 미소장
25 National cultures revisited 미소장
26 The Influence of Culture on Consumer Impulsive Buying Behavior 미소장
27 Asian management in the 21st century 미소장
28 An investigation of green hotel customers’ decision formation: Developing an extended model of the theory of planned behavior 미소장
29 Measuring perceptions of brand luxury 미소장
30 The Marketing of Luxury Goods: An exploratory study – three conceptual dimensions 미소장
31 Purchase intention for luxury brands: A cross cultural comparison 미소장
32 Hofstede's Culture Dimensions 미소장
33 Journal of Business Ethics, Vol. 42, Issue. 3, pp. 281-304 미소장
34 Personal Construct-Based Factors Affecting Interpersonal Trust in a Project Design Team 미소장
35 Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts 미소장
36 Going green to be seen: Status, reputation, and conspicuous conservation. 미소장
37 Consumer Adoption of Green Products: Modeling the Enablers 미소장
38 Contextualizing Performances of Family Firms 미소장
39 The effect of social norms and product knowledge on purchase of organic cotton and fair-trade apparel 미소장
40 Consumers' perceptions of 'green': Why and how consumers use eco-fashion and green beauty products 미소장
41 The Value of Sustainable Luxury in Mature Markets: A Customer-Based Approach 미소장
42 The impact of ethnicity on luxury perception: the case of Singapore’s Generation Y 미소장
43 Beyond rarity: the paths of luxury desire. How luxury brands grow yet remain desirable 미소장
44 Gérer l'ingérable : La contradiction interne de toute maison de luxe 미소장
45 Luxury the Chinese Way 미소장
46 Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity 미소장
47 The handbook of Chinese psychology 미소장
48 Is Luxury Compatible with Sustainability? Luxury Consumers’ Viewpoint 미소장
49 Measuring the impact of beliefs on luxury buying behavior in an emerging market 미소장
50 Constructing a typology of luxury brand consumption practices 미소장
51 Ethical consumption and consumers’ decision making: the role of moral intuition 미소장
52 Understanding sustainable consumption in an emerging country: The antecedents and consequences of the ecologically conscious consumer behavior model 미소장
53 Customer motivations for sustainable consumption: Investigating the drivers of purchase behavior for a green‐luxury car 미소장
54 Could sustainability improve the promotion of luxury products? 미소장
55 Giving consumers license to enjoy luxury 미소장
56 Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience 미소장
57 Young consumer’s attitude toward local versus foreign luxury brands 미소장
58 Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands 미소장
59 Shifting Paradigms for Sustainable Development: Implications for Management Theory and Research 미소장
60 The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK 미소장
61 Sustaining brand loyalty: The moderating role of green consumption values 미소장
62 Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 미소장
63 The Images of Foreign Versus Domestic Retailer Brands in China: A Model of Corporate Brand Image and Store Image 미소장

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