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22대 대한민국 국회 국회정보길라잡이 국회의원검색
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국회도서관 홈으로 정보검색 소장정보 검색
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초록보기

This study aims to recognize the importance of dance marketing in the South Korean dance industry and provide basic marketing information for the industry by analyzing trends in marketing research. The analysis utilized existing research papers searched by keywords relating to dance marketing research in South Korea. Literature published between 2014 and 2023 was subject to analysis, and the search was conducted on the Korea Citation Index (KCI) platform offered by the National Research Foundation of Korea (NRF). The results were based on a count of 111 research papers on dance marketing, excluding overlaps, which were produced at an average rate of 11 papers per year. Among the number of research papers published by academic journals, the Korean Society of Sports Science ranked first with 14 published papers, followed by the Korean Society of Dance with 11 published papers. By topic, dance was the area on which the highest number of research was conducted, followed by sports, other interdisciplinary topics, arts, management, and computing. For future studies, interdisciplinary research should continue to ensure diversity in research, creating an environment where dance-related content can thrive.

Consumption behavior prediction research of dance consumers along with continued analysis of changing consumption behaviors must also continue.

To increase the accessibility to dance, more digital media should be used.

Finally, this work indicates that it is critical to establish a segmented marketing strategy so that the dance audience does not flow in or leave.

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기사명 저자명 페이지 원문 목차
Research on the direction of re-education for instructors for the convergence of dance and technology Jungyeon Lee p. 1-8
Analysis of the physical activity enhancement attributes of smartwatches using the IPA technique : a comparative analysis of Apple and Samsung smartwatches Daehwan Kim p. 9-22
Research trends in dance marketing Jungeun Yun p. 24-29
Investigating customer dissatisfaction with golf caddy services in South Korea : disruption in hierarchy, economic incentives and occupational maturity Chanmin Park p. 31-40
Development of a dance management curriculum : an exploratory study Eunhye Kim, Ji Young Lee p. 42-47
Examining the impact of publicity and event-sponsor fit in esport sponsorship : a moderated mediation analysis of image transfer effect Minkyo Lee, Weon-ll Lee, Bumsoo Park p. 49-61
(The) relationship between physical activity and depressive symptoms in Korean people with physical disabilities Jeongmin Lee p. 63-72
(The) role of self-efficacy in shaping physical activity and mental health among middle-aged and older Asian immigrants in the United States Jaehyun Kim p. 74-86

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기사명 저자명 페이지 원문 기사목차