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제1장 서 론 ··············································1
제1절 연구 배경 및 목적 ·····································3
1. 연구 배경 ··········································3
2. 연구 목적 ··········································4
제2절 연구 범위 및 방법 ·····································5
1. 연구 범위 ··········································5
2. 연구 방법 ··········································5

제2장 웹툰 미주 시장 진출의 필요성 ························7
제1절 웹툰의 특성과 산업 현황 ·······························9
1. 웹툰의 정의와 특성 ··································9
2. 국내 웹툰 산업 현황 ································15
제2절 웹툰 미주 시장 진출의 필요성과 방향 ···················22
1. 웹툰 산업에서 미주 시장의 중요성과 가능성 ············22
2. 웹툰 해외 진출의 필요성: 콘텐츠 IP 확산의 가치 ·······24

제3장 미국 웹툰 시장 현황 및 특성 ························27
제1절 미국 만화 시장 현황 및 특성 ···························29
1. 미국 만화 시장 규모 및 특성 ························29
2. 미국의 만화 시장 구성 방식 ·························34
제2절 미국 웹툰 시장의 특성 ································52
1. 미국 디지털 만화 서비스 현황 ························52
2. 미국 내 웹툰 플랫폼의 흐름과 국내 플랫폼의 진출 ······68
3. 미국 콘텐츠 소비의 문화적 특성 ·····················75

제4장 중남미 지역 웹툰 시장 현황 ·························83
제1절 중남미 시장 개요 ·····································85
1. 중남미 시장 일반 현황 ······························85
제2절 주요국 시장 현황 ····································89
1. 브라질(Brazil) ·····································89
2. 아르헨티나(Argentina) ·····························100
3. 멕시코(Mexico) ···································108

제5장 시사점 및 정책 방향 ·······························117
제1절 시사점 ·············································119
1. 미국 시장 진출을 위한 고려사항 및 전략적 제언 ·······119
2. 중남미 시장 진출을 위한 고려사항과 시사점 ···········128
제2절 정책 방향 ··········································130
1. 기존 정책 검토 및 시사점 ··························130
2. 정책 방향 ········································135

참고문헌 ··············································138
ABSTRACT ············································141

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