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Acknowledgments=ⅸ
Foreword/Keith R. Sanders=xi
Introduction and Overview of the Field/Lynda Lee Kaid=xiii
PART Ⅰ. Theories and Approaches to Political Communication
1. Theoretical Diversity In Political Communication/Everett M. Rogers=3
2. Political Marketing:Theory, Research, and Applications/Bruce I. Newman;Richard M. Perloff=17
3. Methodological Developments in Political Communication Research/Doris A. Graber=45
4. Fragmentation of the Structure of Political Communication Research:Diversification or Isolation?/Yang Lin=69
5. Design and Creation of a Controlled Vocabulary for Political Communication/Kathleen J. M. Haynes=109
PART Ⅱ. Political Messages
6. Rhetoric and Politics/Bruce E. Gronbeck=135
7. Political Advertising/Lynda Lee Kaid=155
8. Political Campaign Debates/Mitchell S. McKinney;Diana B. Carlin=203
PART Ⅲ. News Media Coverage of Politics, Political Issues, and Political Institutions
9. News Coverage of Political Campaigns/Girish J. Gulati;Marion R. Just;Ann N. Crigler=237
10. Agenda-Setting Research:Issues, Attributes, and Influences/David Weaver;Maxwell McCombs;Donald L. Shaw=257
11. Gatekeeping and Press-Government Relations:A Multigated Model of News Construction/W. Lance Bennett=283
12. The Presidency and the Media/Amy McKay;David L. Paletz=315
PART Ⅳ. Political Communication and Public Opinion
13. The Spiral of Silence and the Social Nature of Man/Elisabeth Noelle-Neumann;Thomas Petersen=339
14. Knowledge as Understanding:The Information Processing Approach to Political Learning/Mira Sotirovic;Jack M. McLeod=357
15. Mediating Democratic Engagement:The Impact of Communications on Citizens' Involvement in Political and Civic Life/Michael X. Delli Carpini=395
16. Women as Political Communication Sources and Audiences/Dianne G. Bystrom=435
PART Ⅴ. International Perspectives on Political Communication
17. Political Communication Research Abroad:Europe/Christina Holtz-Bacha=463
18. Political Communication in Asia:Challenges and Opportunities/Lars Willnat;Annette J. Aw=479
PART Ⅵ. New Trends in Political Communication Channels and Messages
19. Changing the Channel:Use of the Internet for Communicating About Politics/John C. Tedesco=507
About the Authors=533
Index=539
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출판사 책소개
The Handbook of Political Communication Research is a benchmark volume, defining the most important and significant thrusts of contemporary research and theory in political communication. Editor Lynda Lee Kaid brings together exemplary scholars to explore the current state of political communication research in each of its various facets. Reflecting the interdisciplinary nature of political communication scholarship, contributions represent research coming from communication, political science, journalism, and marketing disciplines, among others.
The Handbook demonstrates the broad scope of the political communication discipline and emphasizes theoretical overviews and research synthesis, with each chapter providing discussion of the major lines of research, theory, and findings for the area of concern. Chapters are organized into sections covering:
*The theoretical background, history, structure, and diversity of political communication;
*Messages predominant in the study of political communication, ranging from classical rhetorical modes to political advertising and debates;
*News media coverage of politics, political issues, and political institutions;
*Public opinion and the audiences of political communication;
*European and Asian perspectives on political communication; and
*Trends in political communication study, including the Internet, and its role in changing the face of political communication.
As a comprehensive and thorough examination of the political communication discipline--the first in over two decades--this Handbook is a "must-have" resource for scholars and researchers in political communication, mass communication, and political science. It will also serve readers in public opinion, political psychology, and related areas.
The Handbook of Political Communication Research is a benchmark volume, defining the most important and significant thrusts of contemporary research and theory in political communication. Editor Lynda Lee Kaid brings together exemplary scholars to explore the current state of political communication research in each of its various facets. Reflecting the interdisciplinary nature of political communication scholarship, contributions represent research coming from communication, political science, journalism, and marketing disciplines, among others.
The Handbook demonstrates the broad scope of the political communication discipline and emphasizes theoretical overviews and research synthesis, with each chapter providing discussion of the major lines of research, theory, and findings for the area of concern. Chapters are organized into sections covering:
*The theoretical background, history, structure, and diversity of political communication;
*Messages predominant in the study of political communication, ranging from classical rhetorical modes to political advertising and debates;
*News media coverage of politics, political issues, and political institutions;
*Public opinion and the audiences of political communication;
*European and Asian perspectives on political communication; and
*Trends in political communication study, including the Internet, and its role in changing the face of political communication.
As a comprehensive and thorough examination of the political communication discipline--the first in over two decades--this Handbook is a "must-have" resource for scholars and researchers in political communication, mass communication, and political science. It will also serve readers in public opinion, political psychology, and related areas.
The Handbook demonstrates the broad scope of the political communication discipline and emphasizes theoretical overviews and research synthesis, with each chapter providing discussion of the major lines of research, theory, and findings for the area of concern. Chapters are organized into sections covering:
*The theoretical background, history, structure, and diversity of political communication;
*Messages predominant in the study of political communication, ranging from classical rhetorical modes to political advertising and debates;
*News media coverage of politics, political issues, and political institutions;
*Public opinion and the audiences of political communication;
*European and Asian perspectives on political communication; and
*Trends in political communication study, including the Internet, and its role in changing the face of political communication.
As a comprehensive and thorough examination of the political communication discipline--the first in over two decades--this Handbook is a "must-have" resource for scholars and researchers in political communication, mass communication, and political science. It will also serve readers in public opinion, political psychology, and related areas.
The Handbook of Political Communication Research is a benchmark volume, defining the most important and significant thrusts of contemporary research and theory in political communication. Editor Lynda Lee Kaid brings together exemplary scholars to explore the current state of political communication research in each of its various facets. Reflecting the interdisciplinary nature of political communication scholarship, contributions represent research coming from communication, political science, journalism, and marketing disciplines, among others.
The Handbook demonstrates the broad scope of the political communication discipline and emphasizes theoretical overviews and research synthesis, with each chapter providing discussion of the major lines of research, theory, and findings for the area of concern. Chapters are organized into sections covering:
*The theoretical background, history, structure, and diversity of political communication;
*Messages predominant in the study of political communication, ranging from classical rhetorical modes to political advertising and debates;
*News media coverage of politics, political issues, and political institutions;
*Public opinion and the audiences of political communication;
*European and Asian perspectives on political communication; and
*Trends in political communication study, including the Internet, and its role in changing the face of political communication.
As a comprehensive and thorough examination of the political communication discipline--the first in over two decades--this Handbook is a "must-have" resource for scholars and researchers in political communication, mass communication, and political science. It will also serve readers in public opinion, political psychology, and related areas.
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