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자료명/저자사항
Winning decisions : getting it right the first time / J. Edward Russo ; Paul J.H. Schoemaker 인기도
발행사항
New York : Currency Doubleday, c2002
청구기호
658.403 R969w
자료실
[서울관] 서고(열람신청 후 1층 대출대)
형태사항
xviii, 329 p. : ill. ; 25 cm
표준번호/부호
ISBN: 0385502257
제어번호
MONO2200505961
주기사항
Includes bibliographical references (p. 275-319) and index

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영문목차

Acknowledgments

Introduction: Decision-Making in the Real World

Ch. 1 Setting the Course 1

Phase I Decision-Framing 17

Ch. 2 The Power of Frames 19

Ch. 3 Creating Winning Frames 39

Interlude A: Improving Your Options 60

Phase II Gathering Intelligence 73

Ch. 4 Avoiding Distortion and Bias 75

Ch. 5 Intelligence in the Face of Uncertainty 101

Interlude B: Technologies for Aiding Decisions 125

Phase III Coming to Conclusions 131

Ch. 6 Choosing: A Pyramid of Approaches 133

Ch. 7 Managing Group Decisions 159

Interlude C: Implementing Your Chosen Option 187

Phase IV Learning from Experience 195

Ch. 8 The Personal Challenges of Learning 197

Ch. 9 Learning in Organizations 217

Ch. 10 Bringing It All Home: The Decisions of RealHome.com 239

Epilogue: Learning into Action 263

App. A Decision Audits 267

App. B Organizational Challenges in Decision-Making 271

Notes 275

Index 321

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  • 출판사 책소개 (알라딘 제공)

    Two renowned business advisors, leaders in behavioral decision studies, present an in-depth and innovative guide to making effective business decisions that is filled with worksheets, questionnaires, case studies, and proven techniques that will assist all levels of management in addressing problems, making informed decisions amidst uncertainty, converting opinions into vital insights, and more.

    Business revolves around making decisions, often risky decisions, usually with incomplete information and too often in less time than we need. Executives at every level, in every industry, are confronted with information overload, less leeway for mistakes, and a business environment that changes rapidly. In light of this increased pressure and volatility, the old-fashioned ways of making decisions&;depending on intuition, common sense, and specialized expertise&;are simply no longer sufficient. Distilling over thirty years of groundbreaking research, Winning Decisions, written by two seasoned business advisers and world leaders in behavioral decision studies, is a comprehensive, one-of-a-kind guide to the proven methods of making critical business decisions confidently, quickly&;and correctly.
    Decision-making is a business skill which managers often take for granted in themselves and others&;but it's not as easy as some might think. The authors, whose expertise has been sought out by over a hundred companies, including Arthur Andersen, Hewlett-Packard, IBM, and Unilever, contend that decision-making, like any other skill, must be developed and honed if it is to be used effectively. Winning Decisions offers step-by-step analyses of how people typically make decisions, and provides invaluable advice on how to improve your chances of getting your next big decision right the first time. The book is packed with worksheets, tools, questionnaires, case studies, and anecdotes analyzing major decisions made by organizations like British Airways, NASA, Shell Oil, and Pepsi. Some of the proven, straightforward techniques covered in Winning Decisions include how to:

    Reframe issues to ensure that the real problem is being addressedImprove the quality and quantity of your options
    Convert expert yet conflicting opinions into useful insights
    Make diversity of views and conflict work to your advantage
    Foster efficient and effective group decision-making
    Learn from past decisions--your own and those of others

    With Winning Decisions, managers and other professionals now have access to a proven set of skills and strategies they need for making the right decision, right away.

    Presents a guide to making effective business decisions, filled with worksheets, questionnaires, case studies, and techniques that will assist all levels of management in addressing problems, making informed decisions, and converting opinions into insights.

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가상서가

Winning decisions : getting it right the first time / J. Edward Russo ; Paul J.H. Schoemaker Winning decisions : getting it right the first time Currency Doubleday
Decisions and elections : explaining the unexpected / Donald G. Saari Decisions and elections : explaining the unexpected Cambridge University Press
아이디어 머신 : 창의성을 강요받는 직장인을 위한 혁신적인 발상 도구 / 나쟈 슈네츨러 지음 ; 강신장 옮김 아이디어 머신 : 창의성을 강요받는 직장인을 위한 혁신적인 발상 도구 크레듀
戰略決定の本質 / C. R. シェンク 著 ; 山倉健嗣 譯 戰略決定の本質 文眞堂
Gesundheits-und Arbeitsschutz in der Investitionsplanung : DV-Unterstützung für erweiterte Wirtschaftlichkeitsrechnungen / M. Schweres, M. Sengotta and J. Roesler Gesundheits-und Arbeitsschutz in der Investitionsplanung : DV-Unterstützung für erweiterte Wirtschaftlichkeitsrechnungen Wirtschaftsverlag NW, Verlag für Neue Wissenschaft
La programmation non linéaire / Hervé Segalen ; M. Jouvent La programmation non linéaire DUNOD
Mitbestimmung und Zielsystem der Unternehmung : Ansatze zu erweiterten Unternehmungsmodell der Betrebswirtschaftslehre / Lothar Seiwert Mitbestimmung und Zielsystem der Unternehmung : Ansatze zu erweiterten Unternehmungsmodell der Betrebswirtschaftslehre Vandenhoeck & Ruprecht
Advances in multiple criteria decision making and human systems management : knowledge and wisdom : in honor of Professor Milan Zeleny / edited by Yong Shi, David L. Olson and Antonie Stam Advances in multiple criteria decision making and human systems management : knowledge and wisdom : in honor of Professor Milan Zeleny IOS Press
지식경영과 지식관리시스템 / SK c&c, 유영만 공저 지식경영과 지식관리시스템 한국언론자료간행회
Making critical decisions : a practical guide for nonprofit organizations / Roberta M. Snow and Paul H. Phillips Making critical decisions : a practical guide for nonprofit organizations Jossey-Bass : John Wiley & Sons
Heads, you win! : how the best companies think / Quinn Spitzer and Ron Evans Heads, you win! : how the best companies think Simon & Schuster
意思決定 支援 システム DSS : 實效的な 構築と 運營 / R.H. Sprague, Eric D. Calson 共著 ; 倉谷好郞, 土岐大介 共譯 意思決定 支援 システム DSS : 實效的な 構築と 運營 東洋經濟新報社
창의적 아이디어로 혁신하라 : 기업을 혁신하는 6가지 방법 : Creative idea / 데이브 앨런 [외] 지음 ; 권양진 옮김 창의적 아이디어로 혁신하라 : 기업을 혁신하는 6가지 방법 : Creative idea 평단문화사
The politics of information management : policy guidelines / Paul A. Strassmann The politics of information management : policy guidelines Information Economics Press
Behavioral decision making / Ronald N. Taylor Behavioral decision making Scott, Foresman
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