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영문목차
Ch. 1 Introduction and perspective 1
Pt. I Contemporary violations of the public trust 11
Ch. 2 MetLife : deceptive sales tactics 13
Ch. 3 Ford Explorers with Firestone tires - a killer scenario 25
Ch. 4 ADM : price fixing, political cronyism, and a whistleblower 39
Ch. 5 Al Dunlap savages Scott Paper and Sunbeam 53
Ch. 6 United Way : A CEO batters a giant nonprofit 67
Ch. 7 Tobacco : long callousness to public health 79
Ch. 8 The savings and loan disaster : managements repudiation of responsibility 95
Ch. 9 WorldCom/MCI : massive accounting fraud 111
Pt. II Classic ethical violations 131
Ch. 10 General Motors' Corvair versus Ralph Nader : triggering the age of consumerism 133
Ch. 11 Union Carbide : assaulting the Ohio Valley 147
Ch. 12 Union Carbide's Bhopal catastrophe 159
Ch. 13 Nestle's infant formula : pushing an unsafe product in third-world countries 171
Ch. 14 The Dalkon Shield : ignoring user safety 185
Ch. 15 Exxon's Alaskan oil spill : environmental destruction on a giant scale 197
Ch. 16 ITT : heavy-handed interference in a foreign government 211
Ch. 17 Lockheed Corporation : overseas bribery gone rampant 223
Ch. 18 General dynamics : fleeing U.S. taxpayers 235
Pt. III Questionable ethical conduct 249
Ch. 19 Wal-Mart : a big bully? 251
Ch. 20 Nike : is using cheap overseas labor ethical? 269
Ch. 21 DaimlerChrysler : flagrant misrepresentation of a merger 285
Pt. IV Paragons of good ethics practices 301
Ch. 22 Johnson and Johnson's Tylenol scare - the classic example of responsible crisis management 303
Ch. 23 Herman Miller : role model in employee and environmental relations 315
Ch. 24 Conclusions : lessons from the past 327
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In today's business climate, firms need to be wary of practices that may provoke criticism and scandals. Investigative reporters, eager lawyers, and zealous governmental agencies are lurking in the wings.
These lessons of the past give you an inside look at some of the biggest mistakes of recent history. You can ponder not only how they might have been avoided, but also how their resolution might have been better handled. Robert Hartley, author of the popular Marketing and Management Mistakes and Successes books, brings you face-to-face with major players and the temptations, crises, and torments they experienced. Thought-provoking discussion questions, role-playing exercises, and debates present you with key ethical concerns that may help you avoid similar situations in your own career.
Take a behind-the-scenes look at:
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