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자료명/저자사항
Campaign advertising review 2008-09 / Australian National Audit Office 인기도
발행사항
Canberra : Australian National Audit Office, c2009
청구기호
352.748 -A10-1
자료실
[서울관] 서고(열람신청 후 1층 대출대)
형태사항
71 p. : ill. ; 25 cm
총서사항
The Auditor-General audit report ; no. 2 2009-10. Performance audit Parliamentary paper / Parliament of the Commonwealth of Australia ; no. 180 of 2009
표준번호/부호
ISBN: 0642810850
ISBN: 9780642810850
제어번호
MONO2201015415
주기사항
"Assurance review team : Jillian Blow, Simone Ellul, Robert Holbert, Sean Neubeck, Rachel Palmer, Rhiannon Stanley, Michael White" -- p. 4
"This report provides the ANAO's perspective on the operation of the government advertising framework over the first 12 months of operation. the report provides an overview of the current framework for government advertising, identifies the role of the various agencies, including the ANAO, and provides information on the assurance review activity for government advertising campaigns conducted by the ANAO."--p. 20
Includes bibliographical references

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가상서가

Campaign advertising review 2008-09 / Australian National Audit Office Campaign advertising review 2008-09 Australian National Audit Office
The administration of contracting arrangements in relation to government advertising to November 2007 : Department of the Prime Minister and Cabinet, Department of Finance and Deregulation, Department of Education, Employment and Workplace Relations, Department of Health and Ageing, Attorney-General's Department / Australian National Audit Office The administration of contracting arrangements in relation to government advertising to November 2007 : Department of the Prime Minister and Cabinet, Department of Finance and Deregulation, Department of Education, Employment and Workplace Relations, Department of Health and Ageing, Attorney-General's Department Australian National Audit Office
Campaign advertising review : July 2009-March 2010 / the Auditor-General Campaign advertising review : July 2009-March 2010 Australian National Audit Office
Branding in governance and public management / Jasper Eshuis and Erik-Hans Klijn Branding in governance and public management Routledge
Administration of government advertising arrangements : March 2010 to August 2011 / The Auditor-General Administration of government advertising arrangements : March 2010 to August 2011 Australian National Audit Office
Cities for sale : municipalities as public relations and marketing firms / Staci M. Zavattaro Cities for sale : municipalities as public relations and marketing firms SUNY Press
PR and communication in local government and public services / John Brown, Pat Gaudin and Wendy Moran PR and communication in local government and public services Kogan Page
Marketing management and communications in the public sector / Martial Pasquier and Jean-Patrick Villeneuve. Marketing management and communications in the public sector Routledge, Taylor ＆ Francis Group
Public affairs and democratic ideals : critical perspectives in an era of political and economic uncertainty / Curtis Ventriss. Public affairs and democratic ideals : critical perspectives in an era of political and economic uncertainty State University of New York Press
Nation branding : concepts, issues, practice / Keith Dinnie. Nation branding : concepts, issues, practice Routledge
La communication dans les collectivités territoriales en Côte d'Ivoire : des éléments de réflexions théoriques aux cas pratiques / Raymond Kouassi Kra. La communication dans les collectivités territoriales en Côte d'Ivoire : des éléments de réflexions théoriques aux cas pratiques L'Harmattan
Handbuch Regierungs-PR : Offentlichkeitsarbeit von Bundesregierungen und deren Beratern / Miriam Melanie Kohler, Christian H. Schuster (Hrsg.) Handbuch Regierungs-PR : Offentlichkeitsarbeit von Bundesregierungen und deren Beratern VS Verlag fur Sozialwissenschaften
Nation branding, public relations and soft power : corporatising Poland / Pawel Surowiec Nation branding, public relations and soft power : corporatising Poland Routledge
(2012)군정 홍보효과 설문조사용역 / 울진군 [편] (2012)군정 홍보효과 설문조사용역 울진군
Public relations and nation building : influencing Israel / Margalit Toledano and David McKie Public relations and nation building : influencing Israel Routledge
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