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자료명/저자사항
Marketing and public relations for museums, galleries, cultural and heritage attractions / Ylva French and Sue Runyard 인기도
발행사항
Abingdon, Oxon ; New York : Routledge, 2011
청구기호
069.068 -A11-2
자료실
[서울관] 서고(열람신청 후 1층 대출대)
형태사항
xviii, 365 p. : ill. ; 25 cm
표준번호/부호
ISBN: 9780415610469 (pbk)
ISBN: 041561046X (pbk)
ISBN: 9780415610452 (hbk)
ISBN: 0415610451 (hbk)
ISBN: 9780203813751 (ebk)
ISBN: 0203813758 (ebk)
제어번호
MONO2201114680
주기사항
Includes bibliographical references and index

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0001666648 069.068 -A11-2 [서울관] 서고(열람신청 후 1층 대출대) 이용가능

  • 출판사 책소개 (알라딘 제공)

    Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions, as well as providing some of the theory of marketing, provides the latest available case studies coupled with comments and advice from professionals inside and outside the cultural sector to describe the possibilities and outline strategies for the future.

    A strong theme of change runs through each chapter. The economic climate is already affecting the publicly funded sectors and business and private sponsorship. How will it change over the next few years? The print media is contracting; reading and viewing patterns are changing as online and mobile media grow. What are the trends here, in Europe, US and elsewhere? Sustainability and global warming are not just buzz words but will have a real impact on public and private institutions and their visitor patterns.　Population patterns are also changing with new immigrants arriving and the proportion of over 60s increases in Western countries. Cultural tourism has enjoyed a great surge in popularity and huge investments are being made in museums, galleries and events. Marketing and PR play a crucial role in the success of such ventures and will be illustrated with case studies from the UK, US, Canada, Australia, Middle East and China.　

    Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions is aimed at students of marketing, museums, culture and heritage as well as professionals working in a range of cultural organisations from small to large and at different stages of market development from new entrants to those offering mature products. This includes museums, galleries, heritage and visitor attractions, community organisations, as well as organisers of festivals, markets, craft fairs and temporary exhibitions.



    Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions, as well as providing some of the theory of marketing, provides the latest available case studies coupled with comments and advice from professionals inside and outside the cultural sector to describe the possibilities and outline strategies for the future.



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가상서가

Marketing and public relations for museums, galleries, cultural and heritage attractions / Ylva French and Sue Runyard Marketing and public relations for museums, galleries, cultural and heritage attractions Routledge
Das Museum im Zeitalter der digitalen Vermittlung : Sammeln, Bewahren, Forschen, Vermitteln, Partizipieren / Katharina Fuhrhop Das Museum im Zeitalter der digitalen Vermittlung : Sammeln, Bewahren, Forschen, Vermitteln, Partizipieren AV Akademikerverlag
Museum branding : how to create and maintain image, loyalty, and support / Margot Wallace Museum branding : how to create and maintain image, loyalty, and support Rowman ＆ Littlefield
Managing innovation and cultural management in the digital era : the case of the National Palace Museum / edited by Rua-Huan Tsaih and Tzu-Shian Han Managing innovation and cultural management in the digital era : the case of the National Palace Museum Routledge
The manual of strategic planning for cultural organizations : a guide for museums, performing arts, science centers, public gardens, heritage sites, libraries, archives, and zoos / Gail Dexter Lord, Kate Markert. The manual of strategic planning for cultural organizations : a guide for museums, performing arts, science centers, public gardens, heritage sites, libraries, archives, and zoos Rowman ＆ Littlefield
Systems thinking in museums : theory and practice / edited by Yuha Jung and Ann Rowson Love. Systems thinking in museums : theory and practice Rowman ＆ Littlefield
Intentional practice for museums : a guide for maximizing impact / Randi Korn. Intentional practice for museums : a guide for maximizing impact Rowman ＆ Littlefield
Leading museums today : theory and practice / Martha Morris. Leading museums today : theory and practice Rowman ＆ Littlefield
Museums and social change : challenging the unhelpful museum / edited by Adele Chynoweth [and three others]. Museums and social change : challenging the unhelpful museum Routledge
Managing change in museums and galleries : a practical guide / Piotr Bienkowski and Hilary McGowan. Managing change in museums and galleries : a practical guide Routledge
Transforming museum management : evidence-based change through open systems theory / Yuha Jung. Transforming museum management : evidence-based change through open systems theory Routledge
Museum management : opportunities and threats for successful museums / Milan Jan Půček, František Ochrana, Michal Plaček. Museum management : opportunities and threats for successful museums Springer
Case studies in cultural entrepreneurship : how to create relevant and sustainable institutions / edited by Gretchen Sullivan Sorin and Lynne A. Sessions Case studies in cultural entrepreneurship : how to create relevant and sustainable institutions Rowman ＆ Littlefield
Museum membership innovation : unlocking ideas for audience engagement and sustainable revenue / Rosie Siemer. Museum membership innovation : unlocking ideas for audience engagement and sustainable revenue Rowman ＆ Littlefield
Marketing on a shoestring budget : a guide for small museums and historic sites / Deborah Pitel Marketing on a shoestring budget : a guide for small museums and historic sites Rowman ＆ Littlefield
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