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자료명/저자사항
The software industry : economic principles, strategies, perspectives / Peter Buxmann, Heiner Diefenbach, Thomas Hess 인기도
발행사항
Berlin : Springer, c2013
청구기호
338.470053 -A13-1
자료실
[서울관] 서고(열람신청 후 1층 대출대)
형태사항
xii, 223 p. : ill. (some col.), charts (some col.) ; 25 cm
표준번호/부호
ISBN: 9783642315091 (hbk.)
ISBN: 9783642315107 (ebk.)
제어번호
MONO2201302302
주기사항
Includes bibliographical references (p. 211-220) and index

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영문목차

Part I. Basics

1. The Rules in the Software Industry=3

1.1. Software and Software Markets : Unique Characteristics of the Software Industry=3

1.2. The Beginnings of the Software Industry=4

1.3. Types of Software Provider and Users' Selection Criteria=4

1.3.1. Software Providers in the Wider and Narrower Sense=4

1.3.2. The Selection of Software=9

1.4. Business Models for Software Companies=14

1.5. Revenue from Services in the Software Industry=16

2. Economic Principles in the Software Industry=19

2.1. Properties of Digital Goods=19

2.2. Network Effects on Software Markets : The Winner Takes it All=20

2.2.1. Network Effects : Basics and Definitions=21

2.2.2. Impact of Network Effects on Software Markets=23

2.2.3. Structure of Software Markets=26

2.2.4. Network Effects as a Competitive Factor=27

2.2.5. A Case Study : Two-Sided Network Effects and Platform Strategies in the Digital Games Industry=29

2.2.6. Limitations of Network Effect Theory=32

2.3. The Standardization Problem=33

2.3.1. Approach and Background=33

2.3.2. The Central Standardization Problem as An Optimization Problem=36

2.3.3. The Decentralized Standardization Problem : A Game Theoretical Approach=37

2.3.4. The Standardization Problem : Lessons Learned=40

2.4. Transaction Cost Theory : In Search of the Software Firm's Boundaries=41

2.4.1. Starting Point and Elements of Transaction Cost Theory=42

2.4.2. Division of Labor Among Companies : A Transaction Cost Theory Perspective=44

2.4.3. Structural Changes to Transaction Costs : The Move to the Middle=45

2.4.4. Excursion : Intermediaries and Transaction Costs=46

2.5. Software Development as a Principal-Agent Problem=47

2.5.1. Incentive-Compatible Compensation and Efficient Control=47

2.5.2. Principal-Agent Relationships : Definitions and Basic Principles=48

2.5.3. Incentive-Compatible Compensation Schemes=49

2.5.4. Control Systems=52

3. Software Vendor Strategies=55

3.1. Cooperation and Acquisition Strategies=55

3.1.1. Cooperation in the Software Industry=55

3.1.2. Mergers and Acquisitions in the Software Industry=64

3.2. Sales Strategies=71

3.2.1. Structuring of Sales Systems : Organization and Sales Channels in the Software Industry=71

3.2.2. Organization of Relationships with Sales Partners and Key Accounts=75

3.2.3. Key Performance Indicators as a Sales Performance Management Tool in the Software Industry=77

3.3. Pricing Strategies=81

3.3.1. Background=81

3.3.2. Pricing Models for Software Products=82

3.3.3. Pricing Strategies of Software Providers : Empirical Findings=96

3.3.4. Approaches to Pricing for Custom Software Providers=99

3.4. Development Strategies=101

3.4.1. Structuring of the Software Development Process=101

3.4.2. Software-Supported Software Development=105

3.4.3. HR Management in Software Development=107

Part II. Specific Issues

4. Outsourcing and Offshoring of Software Development=113

4.1. Overview=113

4.2. Forms of Outsourcing and Offshoring=114

4.3. Motives for Outsourcing and Offshoring=117

4.3.1. Cost Savings=117

4.3.2. Greater Flexibility=119

4.3.3. Concentration on Core Competencies=119

4.3.4. Acquisition of Knowledge and Skills=119

4.3.5. Exploitation of the "Follow-the-Sun" Principle=120

4.4. Selection of Locations by Software Providers=120

4.5. Outsourcing by Software User Organizations=123

4.5.1. Outsourcing of the Development of New Custom Software=123

4.5.2. Outsourcing Modifications to Standard Software=126

4.5.3. Outsourcing the Further Development and Maintenance of Application Software=129

4.5.4. User Satisfaction with Onshore, Nearshore and Farshore Providers=133

4.6. Nearshoring Versus Farshoring : Distance from the Customer as a Success Factor?=134

4.6.1. Cultural and Language Barriers in Offshore Projects=134

4.6.2. The Importance of Face-to-Face Meetings to Project Success=136

4.6.3. Time Difference : Challenges and Opportunities=137

4.7. Outsourcing by Software Providers=139

4.7.1. The Status Quo of Specialization and the Division of Labor : Insights from Three Case Studies=139

4.7.2. Future Division of Labor in the Software Industry=146

5. Platform Concepts=155

5.1. Overview=155

5.2. Product Platforms in the Software Industry=155

5.2.1. Cost Structure of Platform-Based Software Development=155

5.2.2. Organizational Support for Implementing Product Platforms=159

5.2.3. Add-on : Industrialization as a Management Concept for the Software Industry=162

5.3. Industry Platforms in the Software Industry=162

5.3.1. Openness of Industry Platforms=162

5.3.2. Management of Complementors=165

6. Software as a Service : The Application Level of Cloud Computing=169

6.1. Overview=169

6.2. Basic Principles of Cloud Computing=170

6.3. SaaS : Applications and Examples=174

6.4. SaaS from the User's Perspective : Opportunities and Risks=176

6.4.1. Background=176

6.4.2. Empirical Study on Opportunities and Risks for SaaS Users=180

6.5. SaaS from the Provider's Perspective : Pricing Strategies and Business Models=183

6.5.1. Basic Considerations=183

6.5.2. Empirical Study of SaaS Providers' Pricing Strategies and Business Models=184

6.5.3. Case Study to Compare Usage-Based and Usage-Independent Pricing Models=187

7. Open Source Software=191

7.1. Overview=191

7.2. Features of Open Source Software=191

7.3. Open Source Projects : Principles and Motivation of Software Developers=196

7.3.1. Organizational Structures and Processes in Open Source Projects=196

7.3.2. Contributor Motivation=197

7.4. Open Source Software : The User Perspective=199

7.5. Commercial Software Vendors' Involvement=200

7.6. Open Source ERP Systems=202

References=211

Index=221

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  • 출판사 책소개 (알라딘 제공)

    Whether ERP software, office applications, open-source products or online games: In terms of its economic characteristics, software differs fundamentally from industrial goods or services. Based on the economic principles and rules of the software industry, the book reveals strategies and business models to software vendors that comprise cooperation, distribution, pricing and production and industrialization strategies, as well as software as a service and platform concepts. Further aspects including the outsourcing behavior of software vendors and users; providing business software as open source software; selecting software; and the value chains in the software industry are also addressed. Based on a number of expert meetings, it contains numerous case studies and new empirical findings. Target audience of the book are professionals and executives from the software, consulting and IT branches as well as students and scholars of business administration, computer science, business and industrial engineering.



    Based on the economic principles and rules of the software industry, this book reveals strategies and business models including cooperation, distribution, pricing and production. Coverage includes discussion of software as a service and platform concepts.

    New feature

    Whether ERP software, office applications, open-source products or online games: In terms of its economic characteristics, software differs fundamentally from industrial goods or services. Based on the economic principles and rules of the software industry, the book reveals strategies and business models to software vendors that comprise cooperation, distribution, pricing and production and industrialization strategies, as well as software as a service and platform concepts. Further aspects including the outsourcing behavior of software vendors and users; providing business software as open source software; selecting software; and the value chains in the software industry are also addressed. Based on a number of expert meetings, it contains numerous case studies and new empirical findings. Target audience of the book are professionals and executives from the software, consulting and IT branches as well as students and scholars of business administration, computer science, business and industrial engineering.



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The software industry : economic principles, strategies, perspectives / Peter Buxmann, Heiner Diefenbach, Thomas Hess The software industry : economic principles, strategies, perspectives Springer
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