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  • 자료명/저자사항 The software industry : economic principles, strategies, perspectives / Peter Buxmann, Heiner Diefenbach, Thomas Hess 이용률 보통
  • 발행사항 Berlin : Springer, c2013
  • 청구기호 338.470053 -A13-1
  • 자료실 서고(열람신청 후 1층 대출대)
  • 형태사항 xii, 223 p. : ill. (some col.), charts (some col.) ; 25 cm
  • 표준번호/부호 ISBN: 9783642315091 (hbk.)
    ISBN: 9783642315107 (ebk.)
  • 제어번호 MONO2201302302
  • 주기사항

    Includes bibliographical references (p. 211-220) and index

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영문목차

Part I. Basics

1. The Rules in the Software Industry=3

1.1. Software and Software Markets : Unique Characteristics of the Software Industry=3

1.2. The Beginnings of the Software Industry=4

1.3. Types of Software Provider and Users' Selection Criteria=4

1.3.1. Software Providers in the Wider and Narrower Sense=4

1.3.2. The Selection of Software=9

1.4. Business Models for Software Companies=14

1.5. Revenue from Services in the Software Industry=16

2. Economic Principles in the Software Industry=19

2.1. Properties of Digital Goods=19

2.2. Network Effects on Software Markets : The Winner Takes it All=20

2.2.1. Network Effects : Basics and Definitions=21

2.2.2. Impact of Network Effects on Software Markets=23

2.2.3. Structure of Software Markets=26

2.2.4. Network Effects as a Competitive Factor=27

2.2.5. A Case Study : Two-Sided Network Effects and Platform Strategies in the Digital Games Industry=29

2.2.6. Limitations of Network Effect Theory=32

2.3. The Standardization Problem=33

2.3.1. Approach and Background=33

2.3.2. The Central Standardization Problem as An Optimization Problem=36

2.3.3. The Decentralized Standardization Problem : A Game Theoretical Approach=37

2.3.4. The Standardization Problem : Lessons Learned=40

2.4. Transaction Cost Theory : In Search of the Software Firm's Boundaries=41

2.4.1. Starting Point and Elements of Transaction Cost Theory=42

2.4.2. Division of Labor Among Companies : A Transaction Cost Theory Perspective=44

2.4.3. Structural Changes to Transaction Costs : The Move to the Middle=45

2.4.4. Excursion : Intermediaries and Transaction Costs=46

2.5. Software Development as a Principal-Agent Problem=47

2.5.1. Incentive-Compatible Compensation and Efficient Control=47

2.5.2. Principal-Agent Relationships : Definitions and Basic Principles=48

2.5.3. Incentive-Compatible Compensation Schemes=49

2.5.4. Control Systems=52

3. Software Vendor Strategies=55

3.1. Cooperation and Acquisition Strategies=55

3.1.1. Cooperation in the Software Industry=55

3.1.2. Mergers and Acquisitions in the Software Industry=64

3.2. Sales Strategies=71

3.2.1. Structuring of Sales Systems : Organization and Sales Channels in the Software Industry=71

3.2.2. Organization of Relationships with Sales Partners and Key Accounts=75

3.2.3. Key Performance Indicators as a Sales Performance Management Tool in the Software Industry=77

3.3. Pricing Strategies=81

3.3.1. Background=81

3.3.2. Pricing Models for Software Products=82

3.3.3. Pricing Strategies of Software Providers : Empirical Findings=96

3.3.4. Approaches to Pricing for Custom Software Providers=99

3.4. Development Strategies=101

3.4.1. Structuring of the Software Development Process=101

3.4.2. Software-Supported Software Development=105

3.4.3. HR Management in Software Development=107

Part II. Specific Issues

4. Outsourcing and Offshoring of Software Development=113

4.1. Overview=113

4.2. Forms of Outsourcing and Offshoring=114

4.3. Motives for Outsourcing and Offshoring=117

4.3.1. Cost Savings=117

4.3.2. Greater Flexibility=119

4.3.3. Concentration on Core Competencies=119

4.3.4. Acquisition of Knowledge and Skills=119

4.3.5. Exploitation of the "Follow-the-Sun" Principle=120

4.4. Selection of Locations by Software Providers=120

4.5. Outsourcing by Software User Organizations=123

4.5.1. Outsourcing of the Development of New Custom Software=123

4.5.2. Outsourcing Modifications to Standard Software=126

4.5.3. Outsourcing the Further Development and Maintenance of Application Software=129

4.5.4. User Satisfaction with Onshore, Nearshore and Farshore Providers=133

4.6. Nearshoring Versus Farshoring : Distance from the Customer as a Success Factor?=134

4.6.1. Cultural and Language Barriers in Offshore Projects=134

4.6.2. The Importance of Face-to-Face Meetings to Project Success=136

4.6.3. Time Difference : Challenges and Opportunities=137

4.7. Outsourcing by Software Providers=139

4.7.1. The Status Quo of Specialization and the Division of Labor : Insights from Three Case Studies=139

4.7.2. Future Division of Labor in the Software Industry=146

5. Platform Concepts=155

5.1. Overview=155

5.2. Product Platforms in the Software Industry=155

5.2.1. Cost Structure of Platform-Based Software Development=155

5.2.2. Organizational Support for Implementing Product Platforms=159

5.2.3. Add-on : Industrialization as a Management Concept for the Software Industry=162

5.3. Industry Platforms in the Software Industry=162

5.3.1. Openness of Industry Platforms=162

5.3.2. Management of Complementors=165

6. Software as a Service : The Application Level of Cloud Computing=169

6.1. Overview=169

6.2. Basic Principles of Cloud Computing=170

6.3. SaaS : Applications and Examples=174

6.4. SaaS from the User's Perspective : Opportunities and Risks=176

6.4.1. Background=176

6.4.2. Empirical Study on Opportunities and Risks for SaaS Users=180

6.5. SaaS from the Provider's Perspective : Pricing Strategies and Business Models=183

6.5.1. Basic Considerations=183

6.5.2. Empirical Study of SaaS Providers' Pricing Strategies and Business Models=184

6.5.3. Case Study to Compare Usage-Based and Usage-Independent Pricing Models=187

7. Open Source Software=191

7.1. Overview=191

7.2. Features of Open Source Software=191

7.3. Open Source Projects : Principles and Motivation of Software Developers=196

7.3.1. Organizational Structures and Processes in Open Source Projects=196

7.3.2. Contributor Motivation=197

7.4. Open Source Software : The User Perspective=199

7.5. Commercial Software Vendors' Involvement=200

7.6. Open Source ERP Systems=202

References=211

Index=221

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  • 외부기관 원문 발행년도 [PublicationYear] :c2013
  • 자료명/저자사항 [_TI] :The software industry : economic principles, strategies, perspectives / Peter Buxmann, Heiner Diefenbach, Thomas Hess
  • 자료명/저자사항 [TI] :The software industry : economic principles, strategies, perspectives / Peter Buxmann, Heiner Diefenbach, Thomas Hess
  • 발행사항 [PublicationStatement] :Berlin : Springer, c2013
  • 청구기호 [CC] :338.470053 -A13-1
  • 자료실 [DataCenter] :서고(열람신청 후 1층 대출대)
  • 형태사항 [Form] :xii, 223 p. : ill. (some col.), charts (some col.) ; 25 cm
  • 총서사항 [AseriesStatement] :
  • UCI [UCI] :G901:A-0006778137
  • 표준번호/부호 [ISSN] :ISBN: 9783642315091 (hbk.)
    ISBN: 9783642315107 (ebk.)
  • 제어번호 [CN] :MONO2201302302
  • 주기사항 [CycleMatter] :

    Includes bibliographical references (p. 211-220) and index

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  • 배가코드 [SL] :GR
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