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자료명/저자사항
Cities for sale : municipalities as public relations and marketing firms / Staci M. Zavattaro 인기도
발행사항
Albany : SUNY Press, c2013
청구기호
352.748 -A13-2
자료실
[서울관] 서고(열람신청 후 1층 대출대)
형태사항
xiv, 138 p. ; 24 cm
표준번호/부호
ISBN: 9781438446813 (hbk. : alk. paper)
제어번호
MONO2201313556
주기사항
Includes bibliographical references (p. 115-134) and index

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영문목차

Preface=ix

Acknowledgments=xiii

ONE Selling a City=1

TWO Metaphors in Public Administration=9

THREE Government, Governance, and the Market=21

FOUR Communication, Marketing, and Public Relations=31

FIVE Cities as PR and Marketing Firms : The Framework=49

SIX Implications for Citizen Participation and Democratic Governance=79

SEVEN Patterns, Limitations, and Future Research=99

References=115

Index=135

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  • 출판사 책소개 (알라딘 제공)

    Today's cities are competing with each other on many levels--for our business, for our residency, for our tourism dollars, for our employment, and much more. Especially in light of market models of governance seeping into the public sector, it has become both necessary and prudent for city staff to undertake place promotion to attract many potential stakeholders. In Cities for Sale, Staci M. Zavattaro reveals that cities are increasingly acting like private-sector public relations and marketing firms in scope, value, and practice. To promote their cities, public administrators are embracing tactics such as branding, media relations, in-house publication, and the use of volunteers or outside organizations as PR surrogates. This shift in communication patterns from providing public information to city self-promotion has, Zavattaro argues, both positive and negative implications for democratic governance and citizen participation.
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가상서가

Cities for sale : municipalities as public relations and marketing firms / Staci M. Zavattaro Cities for sale : municipalities as public relations and marketing firms SUNY Press
PR and communication in local government and public services / John Brown, Pat Gaudin and Wendy Moran PR and communication in local government and public services Kogan Page
Marketing management and communications in the public sector / Martial Pasquier and Jean-Patrick Villeneuve. Marketing management and communications in the public sector Routledge, Taylor ＆ Francis Group
Public affairs and democratic ideals : critical perspectives in an era of political and economic uncertainty / Curtis Ventriss. Public affairs and democratic ideals : critical perspectives in an era of political and economic uncertainty State University of New York Press
Nation branding : concepts, issues, practice / Keith Dinnie. Nation branding : concepts, issues, practice Routledge
La communication dans les collectivités territoriales en Côte d'Ivoire : des éléments de réflexions théoriques aux cas pratiques / Raymond Kouassi Kra. La communication dans les collectivités territoriales en Côte d'Ivoire : des éléments de réflexions théoriques aux cas pratiques L'Harmattan
Handbuch Regierungs-PR : Offentlichkeitsarbeit von Bundesregierungen und deren Beratern / Miriam Melanie Kohler, Christian H. Schuster (Hrsg.) Handbuch Regierungs-PR : Offentlichkeitsarbeit von Bundesregierungen und deren Beratern VS Verlag fur Sozialwissenschaften
Nation branding, public relations and soft power : corporatising Poland / Pawel Surowiec Nation branding, public relations and soft power : corporatising Poland Routledge
(2012)군정 홍보효과 설문조사용역 / 울진군 [편] (2012)군정 홍보효과 설문조사용역 울진군
Public relations and nation building : influencing Israel / Margalit Toledano and David McKie Public relations and nation building : influencing Israel Routledge
Public sector marketing communications. Volume 1, Public relations and brand communication perspectives / Ogechi Adeola, Paul Katuse, Kojo Kakra Twum, editors. Public sector marketing communications Palgrave Macmillan
The practice of government public relations / edited by Mordecai Lee, Grant Neeley, Kendra Stewart The practice of government public relations CRC Press
The practice of government public relations / edited by Mordecai Lee, Grant Neeley, and Kendra Stewart. The practice of government public relations Routledge
Government public relations : a reader / edited by Mordecai Lee Government public relations : a reader CRC Press
Government communication in Australia / edited by Sally Young Government communication in Australia Cambridge University Press
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