본문바로가기

자료 카테고리

소장자료소장자료 공공정책정보공공정책정보 외부기관 자료외부기관 자료
전체 1
도서자료 1
학위논문 0
연속간행물·학술기사 0
멀티미디어 0
동영상 0
국회자료 0
특화자료 0

도서 앰블럼

전체 (1)
일반도서 (1)
E-BOOK (0)
고서 (0)
세미나자료 (0)
웹자료 (0)
전체 (0)
학위논문 (0)
전체 (0)
국내기사 (0)
국외기사 (0)
학술지·잡지 (0)
신문 (0)
전자저널 (0)
전체 (0)
오디오자료 (0)
전자매체 (0)
마이크로폼자료 (0)
지도/기타자료 (0)
전체 (0)
동영상자료 (0)
전체 (0)
외국법률번역DB (0)
국회회의록 (0)
국회의안정보 (0)
전체 (0)
표·그림DB (0)
지식공유 (0)

도서 앰블럼

전체 1
국내공공정책정보
국외공공정책정보
국회자료
전체 ()
정부기관 ()
지방자치단체 ()
공공기관 ()
싱크탱크 ()
국제기구 ()
전체 ()
정부기관 ()
의회기관 ()
싱크탱크 ()
국제기구 ()
전체 ()
국회의원정책자료 ()
입법기관자료 ()

검색결과

검색결과 (전체 1건)

검색결과제한

열기
내서재담기 야간이용신청목록담기(서울관) 한자 한글변환 목록으로 알림톡 발송 우편복사 목록담기 프린트
이 자료 추천하기 오류신고
MARC
자료명/저자사항
PR and communication in local government and public services / John Brown, Pat Gaudin and Wendy Moran 인기도
발행사항
London : Kogan Page, 2013
청구기호
352.748 -A14-1
자료실
[서울관] 서고(열람신청 후 1층 대출대)
형태사항
xi, 308 p. : ill. ; 24 cm
총서사항
PR in practice
표준번호/부호
ISBN: 9780749466169
제어번호
MONO2201406525
주기사항
Includes bibliographical references and index

목차보기더보기

영문목차

About the authors=vii

Foreword / by Anne Gregory=viii

Acknowledgements=x

01. The communicating council=1

The development of local government public relations=3

From public relations to reputation guardians=7

Information, publicity and the law=9

Publicity Code breaches=13

Getting the basics right=15

02. The communication team=18

The team's responsibilities=19

Shaping the team=22

Leadership=31

Professionalism=35

Political nous=36

Measuring performance=38

03. Communicating strategically=47

Research=48

Reputation campaign=49

Internal communication=50

Strategy=50

Developing a communication strategy=54

The practicalities=60

All communications should be strategic=72

04. Communicating and engaging with citizens=74

Councils and councillors=78

Public consultations=83

Local referendums=92

05. Communicating with the council customer=96

My council, total place, customer insight, reputation guide=98

Why are you communicating?=101

Using all channels=101

Sharing best practice=102

Customer charters=103

Customer services=106

The council tax leaflet=108

Council publications and A-Z guides=109

The council website and online information=113

Equality in communication=116

Can there ever be too much information?=119

Two-way communication and the all important feedback=120

Monitoring and evaluation=120

06. Communicating with employees=122

Defining communications with employees=122

Identifying internal publics=125

Voice : staff at the heart of internal communication strategies=127

Voice : hearing what staff have to say=127

Voice : internet gives opportunities=129

The crucial role that managers play=129

Channels of internal communication=130

Engaging staff and employee surveys=132

Inside out and outside in=135

Creativity=135

Evaluation=136

Case studies=136

07. Communicating as partners=142

Local partnerships=144

Regional partnerships=146

National partnerships=146

Partnership work : the challenges and opportunities=147

08. Communicating a campaign=156

Planning the PR campaign=158

09. Communicating with the media=171

Changing media landscape=173

Real life TV documentaries=176

Local television=177

Social media and journalists=178

The media toolkit=181

10. Communicating in a digital world=197

Digital communication : moving beyond the tools towards the method=198

Social media evaluation=205

The impact of social media on organisational approach=206

The future=207

11. Communicating in a crisis=211

Issues management=212

Risk assessment=213

Emergency planning=213

The role of digital communication=219

Traditional channels of communication : direct communication matters=221

Post-crisis communication=221

12. Communicating the council brand=224

The visual identity=225

The behavioural and communicative identity=226

Conclusion=235

13. Communicating and promoting place=237

Place promotion is not new=237

After the riots : I love Hackney and Manchester campaigns=238

Glasgow's Miles Better=241

Event and place promotion=243

Essentials of place branding=246

14. Communicating with confidence=255

1. Embrace change=258

2. Engage locally=259

3. Elevate leadership=260

4. Emphasise brand and reputation=261

5. Embed public interest=262

Appendices

Appendix 1. The code of recommended practice on local authority publicity in England (2011)=263

Appendix 1a. The code of recommended practice on local government publicity (1988)=269

Appendix 2. Performance Framework=277

Appendix 3. Chartered Institute of Public Relations Code of Conduct=282

Appendix 4. PR 2020 : The future of public relations=285

References and further reading=286

Index=303

이용현황보기

이용현황 테이블로 등록번호, 청구기호, 권별정보, 자료실, 이용여부로 구성 되어있습니다.
등록번호 청구기호 권별정보 자료실 이용여부
0001924600 352.748 -A14-1 [서울관] 서고(열람신청 후 1층 대출대) 이용가능

  • 출판사 책소개 (알라딘 제공)

    In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise of social media, to web access for older consumers - present new challenges for local councils about how to best convey their key messages and protect their 'brand'.

    Full of expert advice, tools and case studies from a variety of sources, PR and Communication in Local Government and Public Services is a practical reference guide to delivering professional public relations for both communications and the delivery of local services. It offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment, whilst reinforcing the importance of effective and meaningful communication to both local democracy and the planning and delivery of quality services.

    PR and Communication in Local Government and Public Services is also supported by a range of online resources, including case studies, appendices, and a bonus chapter on local authority publicity.

    About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.

    더보기

가상서가

PR and communication in local government and public services / John Brown, Pat Gaudin and Wendy Moran PR and communication in local government and public services Kogan Page
Marketing management and communications in the public sector / Martial Pasquier and Jean-Patrick Villeneuve. Marketing management and communications in the public sector Routledge, Taylor ＆ Francis Group
Public affairs and democratic ideals : critical perspectives in an era of political and economic uncertainty / Curtis Ventriss. Public affairs and democratic ideals : critical perspectives in an era of political and economic uncertainty State University of New York Press
Nation branding : concepts, issues, practice / Keith Dinnie. Nation branding : concepts, issues, practice Routledge
La communication dans les collectivités territoriales en Côte d'Ivoire : des éléments de réflexions théoriques aux cas pratiques / Raymond Kouassi Kra. La communication dans les collectivités territoriales en Côte d'Ivoire : des éléments de réflexions théoriques aux cas pratiques L'Harmattan
Handbuch Regierungs-PR : Offentlichkeitsarbeit von Bundesregierungen und deren Beratern / Miriam Melanie Kohler, Christian H. Schuster (Hrsg.) Handbuch Regierungs-PR : Offentlichkeitsarbeit von Bundesregierungen und deren Beratern VS Verlag fur Sozialwissenschaften
Nation branding, public relations and soft power : corporatising Poland / Pawel Surowiec Nation branding, public relations and soft power : corporatising Poland Routledge
(2012)군정 홍보효과 설문조사용역 / 울진군 [편] (2012)군정 홍보효과 설문조사용역 울진군
Public relations and nation building : influencing Israel / Margalit Toledano and David McKie Public relations and nation building : influencing Israel Routledge
Public sector marketing communications. Volume 1, Public relations and brand communication perspectives / Ogechi Adeola, Paul Katuse, Kojo Kakra Twum, editors. Public sector marketing communications Palgrave Macmillan
The practice of government public relations / edited by Mordecai Lee, Grant Neeley, Kendra Stewart The practice of government public relations CRC Press
The practice of government public relations / edited by Mordecai Lee, Grant Neeley, and Kendra Stewart. The practice of government public relations Routledge
Government public relations : a reader / edited by Mordecai Lee Government public relations : a reader CRC Press
Government communication in Australia / edited by Sally Young Government communication in Australia Cambridge University Press
서울시 정책홍보의 효과성 제고방안 = Improvement on the effectiveness of the policy PR of Seoul metropolitan government : 언론매체를 중심으로 / 연구책임: 김찬동 ; 연구원: 김정욱 서울시 정책홍보의 효과성 제고방안 = 언론매체를 중심으로 서울시정개발연구원
내서재담기 야간이용신청목록담기(서울관) 한자 한글변환 목록으로 알림톡 발송 우편복사 목록담기 프린트

권호기사보기

권호기사 목록 테이블로 기사명, 저자명, 페이지, 원문, 기사목차 순으로 되어있습니다.
기사명 저자명 페이지 원문 기사목차
연속간행물 팝업 열기 연속간행물 팝업 열기