영문목차

Engineered Customer Referrals : Prevalence and Antecedents / Ina Garnefeld ; Sabrina V. Helm=1

Norwegian Best Practice of Sustainable Business Models / Juan Carlos Sosa-Varela ; Göran Svensson ; Carmen Padin ; Nils Hogevold ; Beverly Wagner ; Carlos Ferro ; Daniel Petzer ; H.B. Klopper=7

Cultural Transition and Socio-Cultural Taxonomy of Consumers in BRICS Countries / Gregory J. Kivenzor=9

Five-Stage Acculturation Process of Hispanic Consumers : Theory and Findings / Arturo Z. Vasquez-Parraga ; Humberto Valencia=15

Fear Versus Efficacy : Evaluating Dual-Process Models with Workplace Safety Messages / Michael D. Basil ; Debra Zabreznik Basil=17

Social Media in Higher Education : An Investigation into UG Marketing Education in the UK / Nikoletta-Theofania Siamagka ; George Christodoulides=19

The Influence of Product Color on Perceived Weight and Consumer Preference / Henrik Hagtvedt=25

Understanding Green Consumption : Is Perceived Consumer Effectiveness a Predictor of Green Behaviour? / Caroline Boivin ; Durif Fabien ; Rajaobelina Lova ; Rodier Francine=27

Drivers of Long-Term Savings from a Consumers' Behavioral Perspective : A Large-Scale Empirical Investigation / Matthias Rüfenacht ; Tobias Schlager ; Peter Maas=33

A New Method for Benchmarking Marketing Organizations with Inter-Connected Departments / Shrihari Sridhar ; Murali K. Mantrala ; Prasad A. Naik=35

Assessing Sales Contest Effectiveness : The Role of Salesperson and Sales District Characteristics / Srinath Gopalakrishna ; Jason Garrett ; Murali K. Mantrala ; Shrihari Sridhar=37

Building a Theoretical Model of Trust in Direct-to-Consumer Advertising / Jennifer G. Ball ; Danae Manika ; Patricia A. Stout=39

Relational Capability in a Key Outsourced Supplier-Buyer Relationship / Aurathai Lertwannawit=41

"Can You Do Something About the Price?"―Exploring the Indian Deal, Store-Brand and Haggling-Prone Consumer / Jagrook Dawra ; Kanupriya Katyal ; Vipin Gupta=43

Assessing the Impact of Corporate Reputation on Firms' Cost of Debt : An Empirical Study of German DAX 30 Companies / Benjamin Pfister ; Manfred Schwaiger=45

Considerations When Marketing Scales from Developed Countries Are Utilised for Marketing Research in Emerging Markets / Nic S. Terblanche=47

Differential Effects of Supervisory Coaching and Leader Member Exchange on Salesperson's Behavior and Performance / Claudio Pousa ; Anne Mathieu=59

The Role of Service Provider Groups Stereotypes During Service Failures / Amro A. Maher ; Najam U. Saqib=65

Performance Implications of the Interplay Between Sales Intra-Functional Flexibility, Customer Orientation and Role Ambiguity / Milena Micevski ; Belinda Dewsnap ; John W. Cadogan ; Selma Kadić-Maglajlić ; Nathaniel Boso=67

Market Orientation and Innovation in Dynamic Competitive Markets / Juho-Petteri Huhtala ; Iiro Vaniala ; Henrikki Tikkanen=73

The Influence of Eleven P's of Internal Marketing on Brand Awareness : An Emerging Economy Perspective / Elizabeth Stephanie Conradie ; Mornay Roberts-Lombard ; H.B. Klopper=75

The Effect of Economic and Social Satisfaction on Partner Trust / Hong-Youl Ha ; Swinder Janda ; Myung-Soo Lee=89

An Examination of the Effects of Scarcity and Discounting on Purchase Decision Regret / Colin B. Gabler ; Vincent Myles Landers ; Kristy E. Reynolds=91

Frontline Store Manager's Entrepreneurial Orientation for Merchandising and Service Role Performance : Scale Development and Validation / Jagdip Singh ; Gary K. Rhoads ; Detelina Marinova=93

Corporate Social Responsibility and Market Orientation in an Emerging Economy : Relationships and Outcomes / Reto Felix=99

Multi-Brand Loyalty : Propositions and Insights from a Quantitative Study / Reto Felix=101

Increasing Salesperson's Self-Efficacy and Performance Through Coaching : A Quantitative Study in Canada / Claudio Pousa ; Anne Mathieu=103

Building a Platform for Change : Identifying Salient Beliefs Surrounding Fruit and Vegetable Consumption / Stephanie M. Judd ; Joshua D. Newton ; Fiona J. Newton ; Michael T. Ewing=109

Emerging Market Consumers : Latvian and Georgian Perceptions of Global Brands / Al Rosenbloom ; James Haefner=115

Beliefs and Attitudes Towards Online Advertising in a Social Network Context / Melanie Wiese=117

Customer Loyalty in U.S. Hispanic Markets / Arturo Z. Vasquez-Parraga ; Miguel A. Sahagun=119

Is Knowledge Transfer Within MNCs Good for Subsidiary Performance? The Role of Subsidiary Capabilities and Innovative Culture / Ruby P. Lee ; Jingxun Li=121

What If I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention / Jiun-Sheng Chris Lin ; En-Yi Chou ; Cheng-Yu Lin=123

Reconsidering Business-to-Business Relationships : Multi-Dimensionality and Traces Left Behind / Annmarie Ryan ; Jaana Tähtinen=127

The Moderating Effects of Self-Brand Concept and Reference Group on Consumer Innovativeness Toward Purchase Intention / Danupol Hoonsopon=129

Advertising Directed at Children : An Empirical Study from Parents' Perspective on Television Advertising and Advergames / Sibylle Böttner ; Björn Sven Ivens ; Isabelle Hillebrandt=131

How Dynamic Marketing Capabilities Affect Market Share Performance Output : An Innovative Brand Oriented Approach / Nebojsa S. Davcik ; Nicholas Grigoriou=133

Export Decision-Making : Combining Planning and Improvisation to Enhance Performance / Ekaterina Nemkova ; Anne Souchon ; Paul Hughes=135

Investor Associations Concerning Sustainability and the Impact of Misperceptions on SRI Decision-Making / Verena Gruber ; Bodo Schlegelmilch=137

When Do Measured Attitudes Reflect Past Behavior? / Jaebeom Suh ; Ji Hye Kang ; Swinder Janda ; Junsang Ahn=139

Positioning as Strategic Balance : The Case of Complementary and Alternative Medicine(CAM)―A Structured Abstract / Marta Bicho ; Ralitza Nikolaeva ; Carmen Lages=141

Why Has the Chinese Leadership Style Prevailed over Millenia? Towards an Evolutionary Theory of Leadership / Hans Jansson ; Antony Drew=149

Learning to Improve New Product Outcomes / Ravipreet S. Sohi ; Avinash Malshe=151

Child Participation in Family Purchasing Process : Evidence from Lithuania / Sigitas Urbonavicius ; Vytautas Dikcius=153

Which Do I Prefer? A Theoretical Framework for Biculturals' Advertising Response Towards Hedonic and Utilitarian Products in Japan / Emi Moriuchi=159

Deciphering the Brand Value Structure : New Measures and Business Insights / Chengliang Huang ; Fang Wang ; Xiao-Ping (Steven) Zhang=165

Strategic Importance of Marketing Planning Capability : A Perspective from Saudi Arabia / Avinash Malshe ; Michael T. Krush ; Jamal Al-Khatib ; Mohammed Al-Habib ; Habiballah Torkistani=171

Donate to Me : Applying the Servicescape Framework to an Online Donation Setting / Triparna Gandhi ; Kathleen Bagot ; Liliana Bove=173

Presence or Absence of Unit Price Display and Its Influence on Snack Food Choices / Sean B. Cash ; Anna R. McAlister ; Chen Lou=179

Global Use and Access of Social Networking Websites : A National Culture Perspective / Wen Gong ; Rod L. Stump ; Zhan G. Li=183

Talking with You―Not at You : How Brand Ambassadors Can Spark Consumer Brand Attachment? / Roberta Crouch ; Michael Ewer ; Pascale Quester ; Michael Proksch=189

Materiality of Online Brand Community / Laurence Dessart ; Cleopatra Veloutsou ; Anna Morgan-Thomas=195

Exploring Consumer Acceptance and Engagement with "Smart Meters" / Richard Feinberg ; Nathan Hartmann=201

Multichannel Customer Journeys : Mapping the Effects of Zmot, Showrooming and Webrooming / Julia Wolny ; Nipawan Charoensuksai=205

Adding Dynamics into Transaction Cost Economics : The Social Capital Approach / Sebastian Ludorf=207

Determinants of Customer Loyalty : Evidence from the Egyptian Mobile Market / Rania Hussein ; Amr Kais ; Hamed Shamma=221

Specific Uncertainties in the Distribution of Products from Renewable Resources : Empirical Evidence from the German Forestry and Wood Cluster / Sebastian Ludorf ; Waldemar Toporowski=223

An Empirical Examination of Drivers Impacting Usage Intentions of Social Media Shopping / Christian Brock ; Markus Blut ; Marc Linzmajer ; Björn Zimmer ; Gopalkrishnan R. Iyer=225

An Improved Understanding of the Moderator Effects of Switching Costs Types on the Relationships Between Customer-Perceived Value, Trust, and Customer Loyalty / Dahlia El-Manstrly=227

Shopper's Attitude and Demographics Influence on Store Patronage : A Comparison of Formal vs. Informal Food Retail Stores in India / Prashanth Mishra ; G. Sridhar ; Tinu Jain=229

The Congruency Between the Container and the Content : Should We Texture Everything to Seduce the Consumer? / Bruno Ferreira ; Sonia Capelli ; Olivier Trendel=231

Turning Brand Undesirables in Brand Heroes : Capitalising on Corporate Social Responsibility in Sport Sponsorship Alliances / Shenae Beus ; Margaret J. Matanda ; T. Michael=233

Company Initiated Communities of Fantasy and Brands as Relationship Builders / Cleopatra Veloutsou ; Georgia Maria Arvaniti=239

An Empirical Examination of the Interrelationships Between Service Recovery Paradox and Its Key Antecedents and Outcomes / Dahlia El-Manstrly ; Ge Liu ; Mark Rosenbaum=245

Informational Empowerment : Cross-National Comparison of Internet Health Information Use and 'Patient-Consumer' Behaviour / Debbie Isobel Keeling ; Angus Laing=247

Barriers to Access Consumer Finance and the Influence of Workforce Insecurity / David Gray=249

Market Resistance in Developing Nations : The Sustenance of Gaucho Consumer Culture in Brazil / Marlon Dalmoro ; Lisa Peñaloza ; Walter Meucci Nique=267

How United Nations Global Compact Impacts Business Performance : The Mediating Role of Quality of Life of Employees in Emerging Market / Satyendra Singh=269

Purchase a New Car : The Effect of Impulsiveness in the Brazilian Market / Fernando Oliveira Santini ; Wagner Junior Ladeira ; Marlon Dalmoro ; Clecio Araujo Falcão ; Miriam Mariani Henz=271

Putting Visual Rhetoric into Context : Levels of Abstraction in the Analysis of Rhetorical Images in Print Advertising / Lampros Gkiouzepas=277

Customer Empowerment, Top Management Team and Product Development : Success Paths in Turbulent Markets / Antti Sihvonen ; Juho-Petteri Huhtala ; Iiro Vaniala ; Henrikki Tikkanen ; Pekka Mattila ; Joel Hietanen=279

How Social Communities Create Value : The Dynamics of Surf as a Social Practice / Oscar Naranjo ; Mario Giraldo=281

The Effects of Destination Personality on Tourist Satisfaction, Identification, and Behaviour / Magnus Hultman ; Dionysis Skarmeas ; Matthew Robson=285

How to Explain Infatuation with the Online Secondhand Market? An Analysis of Motivations and Perceived Risks / Durif Fabien ; Rajaobelina Lova ; Boivin Caroline ; Dehling Aurélie=287

Examining the Public's Desire to Punish Socially Stigmatized Service Workers in Crisis : Can Empathy Buffer Anger? / Simon J. Pervan ; Liliana L. Bove=293

Cross-National Emic Scale Development in Health Care Service Quality / Pia Polsa ; Ritu Narang ; Alabi Soneye ; Wei Fuxiang ; Katarin Hellén=299

Geomarketing Mix Optimization Using a Fuzzy Spatial and Multiscale Segmentation / Jérôme Baray ; Gérard Cliquet ; Martine Pelé=301

Pridit Is a Useful Technique for Detecting Consumer Fraud When No Training Sample Is Available / Linda L. Golden ; Patrick L. Brockett ; John F. Betak ; Mark I. Alpert ; Montserrat Guillen ; Richard Derrig=305

Innovative Materials Facilitating Resource Efficiency : Do Consumers Accept Eco-Friendly Materials? / Victoria-Sophie Osburg ; Micha Strack ; Waldemar Toporowski=307

Managing Foreign Subsidiaries in Emerging Countries : Are They Different from Western Subsidiaries? / Masato Sasaki ; Yuko Yamashita ; Yuichi Washida ; Wataru Uehara ; Gen Fukutomi ; Hiroyuki Fukuchi=309

Assessment of a Web Comparative Behavioural Model with an Interdisciplinary and Complexity Approach / Antonio Hyder ; Enrique Bigné=311

Targeting Consumers at the Bop : What Implications? / Marielle A. Payaud ; Dwight R. Merunka=317

The Impact of Corporate Social Responsibility and Contributions to Local Communities on Brand Identification, Corporate Reputation and Brand Loyalty / Sami Kajalo ; Annukka Jyrämä=319

What Marketing Strategy Matters? Examining a Contingency Model of the Relationship Between Marketing Performance Management and Business Unit Performance / Michael T. Krush ; Kevin J. Trainor ; Avinash Malshe ; Raj Agnihotri=321

Pricing Capabilities : Drivers and Effects on Performance / Dionysis Skarmeas ; Emmanuella Plakoyiannaki ; George Baltas ; Flora Kokkinaki ; Magnus Hultman=323

Triangulation Without Tears / Jillian Farquhar ; Nicolette Michels=325

Uses and Gratifications of Social Networking Sites : Towards the Construction of a Measuring Instrument / Teresa Treviño ; Flor Morton ; Carolina Robles=331

Consumer Schadenfreude : Deservingness of Product Ownership Impacts Affect Following Another's Product Failure / Ethan Pancer ; Laurence Ashworth=343

A Snowball to Introduce Sustainability into Supply Chain / Gloria Camacho ; Consuelo García de la Torre=345

A Typology of Barriers to Pro-Environmental Behaviors : Evidence from a Three-Country Study / Kathleen A. Keeling ; Peter J. McGoldrick=347

Artifacts of Corporate Identity in Emerging Business Relationships / Cláudia Simões ; Katy Mason=349

Key Performance Indicators for Measuring Employer Brand Success / Isabelle Hillebrandt ; Bjoern S. Ivens ; Nina Krey=351

The Recommendation Bias : The Effects of Social Influence on Individual Rating Behavior / Sören Köcher ; Stefanie Paluch ; Sarah Küsgen=353

The Influence of Parental Style on Consumer Socialization in Mother-Adolescent Dyads and Father-Adolescent Dyads / Chankon Kim ; Hanjoon Lee ; Miguel Morales=355

Understanding Situated Learning in Stressful Service Experiences : A Cross-Cultural Perspective / Mousumi Bose ; Lei Ye=357

To Be or Not to be... Does the Level of Empathy Contribute to Successful Personal Selling? / Jean Roy ; Caroline Boivin ; Fabien Durif=359

Deriving Value from Advertising as a Consumable Product : Ideas and Evidence / Amaleya Goneos-Malka ; Arien Strasheim ; Anské Grobler=363

Social Media : Harming or Enhancing Your Employer Brand Attractiveness? An Empirical Investigation / Isabelle Hillebrandt ; Bjoern S. Ivens ; Philipp A. Rauschnabel ; Carolin O. Hartmann ; Nina Krey=369

In-Person and Out-Person Factors in Perception of Product Attributes / Zoltán Veres=371

Sustainability in Higher Education Institutions : Validation Process of Quantitative Instrument / Fernando O. Santini ; Clécio F. Araujo ; Wagner J. Ladeira ; Elivelton N.R. Finkler ; Miriam Mariani Henz=377

A Dyadic View on Buyers and Sellers Social Capital : Its Effect on Customized Treatments and Relationship Commitment / Chris Storey ; Agnieszka Blonska ; Ko de Ruyter=383

The Importance of Being Earnest : The Authenticity of Reciprocity in Marketing Exchange Relationships / Jessica J. Hoppner ; Ryan C. White=385

The Pursuit of Loyalty in Grocery Stores : Differences by Retail Format / Alicia Izqierdo-Yusta ; Maria Pilar Martinez-Ruiz ; Murali K. Mantrala=387

The Mixture of Network Marketing Types in Emerging Markets : The Case of Swedish MNCs in China / Hans Jansson ; Susanne Sandberg=389

Evaluations of a Destination Across Travel Contexts : Examining the Evoked Set / Samantha Murdy=391

Is It Better to Shop Together? Influence of Group Characteristics on Individual Buyer Utility in Mexico and the United States / Eva M. González-Hernández ; José-Domingo Mora ; Manouchehr Yousef Sibdari=393

Exploiting Proactive Interaction to Improve Retail Experiences / Hyunju Shin ; Alexander E. Ellinger ; David D. Mothersbaugh=399

The Effect of Market Structure on Pricing Behavior of Industrial Service Firms / Kostis Indounas=401

Firm Strategic Behavior Versus Consumer Behavior : An Explanation Through the Inoculation Theory / Amina Djedidi ; Mouhoub Hani=417

When Employees' Retailers Create Value Against Competition from E-Commerce / Tatiana Henriquez=433

The Tribal Consumer : A Comparison of Traditional Māori and Modern-Day Tribal Social Systems / Jörg Finsterwalder ; Alastair Tombs=439

Toward a Unified Brand Engagement Construct Definition / Colin Campbell ; Daniel Heinrich=441

Quantity Surcharges for Consumers with Consumption Uncertainties / Krishanu Rakshit ; Subhasish Gupta ; Srinivas Prakhya=443

Persuasive Design of Wellness Apps : Consumer Behavior Perspective / Sandy Ng ; Kimberley Dunstone ; Mike Reid=455

The Five Creatures Lesson : How Students Learn to Relate Animals to Industry / Brent Smith=457

Multi-Latina's Leadership Role in Corporate Social Responsibility and Sustainability Effort in Latin America / Gladys Torres-Baumgarten ; Thierry Rakotobe-Joel=461

An Investigation of the Relationships Between Hispanic Retailers' Human and Social Capital, Migration and Gender / Elsie L. Echeverri-Carroll ; Linda L. Golden=467

Copycat or Distinctive? An Empirical Study of Consumers' Perception Towards Private Label / Chen (Cici) Chen ; Patricia Huddleston=473

A Managerial Perspective of Social Media : Managing the Tension Between the Need for an Integrated Communications Approach and Consumers' Need for Personalization / Ginger Killian ; Kristy McManus=475

Endowment Effect in Latin America : Empirical Evidence and Implications / Enrique Manzur ; Sergio Olavarrieta ; Pedro Hidalgo ; Pablo Farías=481

Brand Familiarity in Latin America : A New Three-Dimensional Conceptualization and Measure / Eduardo Torres ; Sergio Olavarrieta ; Cristobal Barra=483

Perceptions of Country Image and Product Marketing : A Study of Wine Brands from Chile and Argentina / Christopher J. Robertson ; Ricardo Buitrago ; Lorenzo Lucianetti ; Gina Pipoli ; Jose Rojas-Mendez=485

Perceived Risks and Psychological Well-Being in Online Education : Implications for Grade Expectations and Future Enrollment / Karin Braunsberger ; Velma McCuiston ; Gary Patterson ; Alison Watkins=487

Assessing Organizational Financial Health of Nonprofit Arts Organizations / Theresa A. Kirchner ; Edward P. Markowski ; John B. Ford=489

Experiences with Gamification : The MDE Framework / Kirk Plangger ; Jan Kietzmann ; Karen Robson ; Leyland Pitt ; Ian McCarthy=491

Adding Personality to New Products with Fashion Co-branding / George Balabanis ; Vincent-Wayne Mitchell=493

Consumer Confusion Choosing Me-Too Snack Packages : An Experimental Study / Ana M. Arboleda ; Julio C. Alonso=495

Acting on Boycott Intentions : A Vietnamese Perspective on the Role of Ethnocentrism, Animosity, and Regionality / Dayananda Palihawadana ; Matthew Robson ; Magnus Hultman=513

Building Brand Love Through Co-creation / Georgia Liapati ; George Skourtis ; Ioannis Assiouras ; Nicholas G. Paparoidamis=515

A Cross-National Study of Consumer Beliefs, Attitudes and Behaviors Toward Liking Brand Page / Alexander Muk ; Christina Chung ; Jonghoon Kim=517

South African Business Bank Customers' Product Utilisation and Likelihood to Recommend / P.B. Wiese ; Y. Jordaan ; A.N. Schreuder=519

The Role of Affect in Luxury Brand Extension / Jiseon Ahn ; JungKun Park ; Suk Hyung Bryan Lee=521

Purchase Intention of Socially Responsible Apparel Goods : Investigating Consumers Cross-Culturally / Ji Hye Kang ; Joy M. Kozar=533

Towards a Model of Strategic Charity Rebranding Process : A Managerial Perspective / Zoe Lee=539

Effects of Ewom Campaigns with Rewards from the Perspectives of Givers and Receivers / Tengchen Chiu ; Mai Kikumori ; Akinori Ono=545

Differential Impact of Price Demands in B2B Relationships / R. Mohan Pisharodi ; John W. Henke Jr. ; Ravi Parameswaran=547

Social Networks and Online Advertising : Should Companies Promote Their Brand Fan Page or Their Brand Website? / Jean-Eric Pelet ; Saïd Ettis ; Salma Hammami ; Alexandre Schwob=549

A Closer Look at the Effects of LMX and Emotional Exhaustion : Are Drained Salespeople More Deviant? / Mahmoud Darrat ; Guclu Atinc ; Barry Babin=563

Corporate Sponsorship Effects in Business-to-Business Markets / Mark D. Groza ; Joe Cobbs=569

The (Additional) Missing Link : The Role of Tailors as a Service Provider for Customization / Mya Pronschinske Groza=571

Unusual Product Differentiation : Strategic Use of Trivial Attribute and the Separate Evaluation Mode / M. Deniz Dalman ; Junhong Min=573

To Investigate Antecedents of International Tourists' Place Attachment and Its Relationships with Memories and Post-Behavioral Intentions : The Case of Seoul City / Lanlung (Luke) Chiang ; Aikaterini Manthiou ; Liang (Rebecca) Tang=575

Measuring the Self, the Social and the Task Oriented Side of Service Customers in Joint Co-Creation Experiences / Jörg Finsterwalder ; Volker G. Kuppelwieser ; Ray Fisk ; Sven Tuzovic=577

Exploring the Nature of Value and Well-Being Through an Internal Social Marketing Approach / Anne M. Smith=579

Salesperson Role Stress and Unethical Behavior / Anssi Tarkiainen ; Nick Lee ; John W. Cadogan ; Sanna Sundqvist=585

Crisis Communication : Lowering Attributions to Restore Behavioral Intentions / Sonia Capelli ; William Sabadie=587

The Relationship Between Personality and the Creativity of Frontline Employees : Evidence from Services / Filipe Coelho ; Cristiana R. Lages ; Carlos M.P. Sousa=589

Clustering Geo-markets Using Self-Organizing Maps : Application to Natural Disaster Planning and Recovery / Salman Kimiagari ; Benoit Montreuil=591

Building Customer Trust and Loyalty : Does Salesperson Empathy Matter? / Fernando Jaramillo ; Leslier Valenzuela=611

Consumer Ethnocentrism in Modern Armenia / Anahit Armenakyan=613

Marketing Towards Happiness in Peru / Gina Pipoli=615

Employer Branding : Preliminary Thinking on the Role of Corporate Sponsorship / T. Bettina Cornwell ; Christopher Lee=631

Accepted, Rejected, or Withdrawn : A Content Analysis of Reviewer Feedback and Some Advice for Marketing Educators / Karen Robson ; Leyland Pitt ; Douglas West ; Adam Mills=633

The Role of NGOS in Business-To-Business Markets / Mohammad Latifi=635

Here, There and Everywhere : The Polycentric Consumer / Mark Cleveland ; Melvin Prince=647

The Role of Sales and Marketing in Innovation Implementation, an Empirical Analysis in Six South American Countries / Teresa Cometto ; Kenneth Le Meunier-FitzHugh ; Gaston J. Labadie ; Felix Roux=649

Can You Read the Sign? Consumers' Utilization of Water Use Information and Price as Sign Cues / Patricia Huddleston ; Bridget K. Behe ; Allison Jones ; R. Thomas Fernandez=651

Growing Nonprofit Giving Via Peer-To-Peer Connections : Benefits and Potential Backlash / Mark R. Mulder ; Jeff Joireman ; Yany Gregoire=653

Investigating the Impact of Individual Attitudinal and Organizational Variables on Green Behaviors and Commuting at the Workplace / Danae Manika ; Victoria Wells ; Diana Gregory-Smith ; Michael Gentry=655

Exploring the Use of Online Social Marketing Tools in Motivating Healthy Alcohol Consumption Patterns in Britain / Diana Gregory-Smith ; Danae Manika=657

A Conceptual Model of Design Benefits and Brand Engagement : The Mediating Role of Emotions―Structured Abstract / Frank Franzak ; Suzanne C. Makarem ; Haeran Jae=659

Profit and Opportunity Cost Outcomes of Sales Force Turnover and Recruiting Strategies Upon Various Performance Segments / René Y. Darmon=665

Demystifying Adaptive Selling : Exploring Salesperson Attributes and Service Behaviors / Piyush Sharma ; See Mei (Mandy) Lo=671

How to Deal with Unpleasant Surprises During Service Provision?! / Edward Kasabov=683

A Theoretical Framework of Multichannel Strategy Success / Julia Beckmann ; Michael Paul=685

Self-determination Theory and the Influence of Extrinsic and Intrinsic Motivation for the Value Co-creation Measurement : A Proposition for a Higher Education Service Quality Scale / Flávio Régio Brambilla=687

Consumer Complaining Behavior : An Ethnic Triangulation Perspective / Tony L. Henthorne ; Alvin J. Williams ; Kate Pounders=689

Understanding e-Word of Mouth at Chinese Social Networking Sites / Edward Kasabov ; Yufeng Peng=691

Antecedents of Patient-Centric Collaboration in the Emergency Department / Felicia G. Lassk ; Yang W. Lee ; Carole Kenner=693

Relationship Quality as a Function of Luxury Car Brand Image and Personality / Sandra Maria Correia Loureiro=695

Use of Facebook and the Formation and Maintenance of Social Capital : Evidence from Latin America / Pedro Hidalgo ; Pablo Farías=701

Overpromotion and the Learned Intermediary Doctrine in Advertising of Medicine and Medical Devices in the United States / Paul Sergius Koku=711

The Impact of Political, Economic, and Environmental Uncertainty on the Possible Futures of Consumption / Edward Ramirez=715

My Perfect Wedding : How Mexican Consumers' Decisions Are Influenced by Consumerism and Traditions / Consuelo García de la Torre ; Julia Azucena Villa Silva=717

From Evangelical Roots to Capitalist Returns : Market Formation from Community Beginnings / Sam Holloway ; Diane M. Martin ; Emily Plant ; John W. Schouten ; Suzanne G. Tilleman=731

Teleological Actions in Negative Service Encounters / Carmen Padin ; Göran Svensson ; Carmen Otero-Neira ; Nils Hogevold=733