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자료명/저자사항
The manual of strategic planning for cultural organizations : a guide for museums, performing arts, science centers, public gardens, heritage sites, libraries, archives, and zoos / Gail Dexter Lord, Kate Markert. 인기도
발행사항
Lanham, Maryland : Rowman & Littlefield, [2017]
청구기호
069.068 -A17-1
자료실
[서울관] 서고(열람신청 후 1층 대출대)
형태사항
xiv, 182 pages : illustrations ; 27 cm
표준번호/부호
ISBN: 9781538101308
ISBN: 9781538101315
ISBN: 9781538101322
제어번호
MONO2201711245
주기사항
Includes bibliographical references and index.

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List of Figures and Tables
Preface, by Gail Lord
Acknowledgements

Chapter 1. Why Conduct a Strategic Plan?
Chapter 2. When to Condct a Strategic Plan
Chapter 3. Who and What: The Structure of Strategic Planning
Chapter 4. How: Methods of Engagement
Chapter 5. From Problems to Strategies
Chapter 6. From Strategies to Goals: The Strategic Planning Retreat
Chapter 7. From Goals to Objectives and Tasks
Chapter 8. Implementing the Plan
Chapter 9. Evaluating the Strategic Plan
Chapter 10. Conclusion: What Can Go Wrong and How to Fix It

Glossary
Bibliography
Index
About the Authors and Case Study Contributors

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  • 출판사 책소개 (알라딘 제공)

    The Manual of Strategic Planning for Cultural Organizations adopts a hollistic approach to the creative world of cultural institutions. By encompassing museums, art galleries, gardens, zoos, science centers, historic sites, cultural centers, festivals, and performing arts, this book responds to the that boundaries are being blurred among institutional types-with many gardens incorporating exhibitions, many museums part of multidisciplinary cultural centers and festivals.. As cultural leaders transform the arts in the twenty-first century, this "whole career" manual will prepare readers for every stage. Three key areas covered are: Leadership change. This chapter explains the role of strategic planning when an institution is going through the process of hiring a new director. A question we are frequently asked is "Should the strategic plan precede the search process or should it wait until the new director takes up the position?" Institutional change. Increasingly, cultural organizations are going through major change: from public-sector agencies to nonprofit corporations; from private ownership to non-profit status; from nonprofit status to a foundation, and many other variations. This book addresses the role of strategic planning during these transitions. Staff empowerment. This manual addresses the opportunities for staff at all levelsto grow by participating in strategic planning. This edition focuses on how to engage and empower staff. A Guide for Museums, Performing Arts, Science Centers, Public Gardens, Heritage Sites, Libraries, Archives, and Zoos is a game-changing book with broad reach into the cultural sector, while still serving the museum community.

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