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내서재담기 야간이용신청목록담기(서울관) 한자 한글변환 목록으로 알림톡 발송 우편복사 목록담기 프린트
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자료명/저자사항
Handbook on key performance indicators for tourism marketing evaluation / World Tourism Organization, European Travel Commission. 인기도
발행사항
Madrid : World Tourism Organization ; Brussels : European Travel Commission, 2017.
청구기호
IO 338.4791 -A17-31
자료실
[서울관] 정기간행물실(524호)
형태사항
166 pages : illustrations ; 30 cm
표준번호/부호
ISBN: 9789284418510
ISBN: 9789295107090
ISBN: 9789284418527
ISBN: 9789295107083
제어번호
MONO2201715064
주기사항
Includes bibliographical references.

목차보기더보기


1 Introduction
2 Ket insights from members' survey
3 Contemporary marketing evaluation
4 Offline consumer marketing activities
5 Online consumer-marketing activities
6 Trade and B2B marketing activities
7 Overarching marketing evaluation

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  • 출판사 책소개 (알라딘 제공)

    The ETC/UNWTO Handbook on Key Performance Indicators for Tourism Marketing Evaluation presents a comprehensive overview of performance indicators for tourism marketing evaluation. It provides a framework for understanding contemporary marketing evaluation, how to measure results from marketing and promotional activities, and how to evaluate overall marketing effectiveness within the context of business or destination impacts. This handbook aims to be a user-friendly and accessible guide that provides a methodological framework and practical guidance on how to use performance indicators. Complemented with a number of case studies and best practice examples, the handbook offers both a theoretical and practical approach to guide national and destination management organizations towards better digital marketing evaluation.



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가상서가

Handbook on key performance indicators for tourism marketing evaluation / World Tourism Organization, European Travel Commission. Handbook on key performance indicators for tourism marketing evaluation World Tourism Organization ; European Travel Commission
Tourism policy review of Mexico / OECD. Tourism policy review of Mexico OECD Publishing
UNWTO/WTCF City tourism performance research / World Tourism Organization. UNWTO/WTCF City tourism performance research World Tourism Organization
Global report on food tourism / World Tourism Organization. Global report on food tourism World Tourism Organization
Handbook on marketing transnational tourism themes and routes / World Tourism Organization. Handbook on marketing transnational tourism themes and routes World Tourism Organization
Asia tourism trends / UNWTO/GTERC. Asia tourism trends World Tourism Organization
Regional conference on investing in tourism for an inclusive future : challenges and opportunities : Petra, Jordan, 26-27 October 2016 / World Tourism Organization. Regional conference on investing in tourism for an inclusive future : challenges and opportunities : Petra, Jordan, 26-27 October 2016 World Tourism Organization
OECD tourism trends and policies. 2018 / OECD. OECD tourism trends and policies OECD Publishing
Measuring sustainable tourism : a call for action : report of the 6th international conference on tourism statistics Manila, Philippines, 21-23 June 2017 / World Tourism Organization. Measuring sustainable tourism : a call for action : report of the 6th international conference on tourism statistics Manila, Philippines, 21-23 June 2017 World Tourism Organization
Managing growth and sustainable tourism governance in Asia and the Pacific / World Tourism Organization. Managing growth and sustainable tourism governance in Asia and the Pacific World Tourism Organization ; Griffith University
Maximising the benefits of mega events for tourism development : cases from the Olympics, FIFA World Cup and Expo / World Tourism Organization. Maximising the benefits of mega events for tourism development : cases from the Olympics, FIFA World Cup and Expo World Tourism Organization
International rural tourism development : an Asia-Pacific perspective / World Tourism Organization. International rural tourism development : an Asia-Pacific perspective World Tourism Organization
Innovation in tourism : bridging theory and practice = La innovación en el turismo : acercamiento entre teoría y práctica / World Tourism Organization. Innovation in tourism : bridging theory and practice = La innovación en el turismo : acercamiento entre teoría y práctica World Tourism Organization
Tourism for Development. Volume Ⅰ, Key areas for action / UNWTO. Tourism for Development World Tourism Organization
Tourism for Development. Volume Ⅱ, Good practice / UNWTO. Tourism for Development World Tourism Organization
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