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Part 1 Written language and semiotics
1 Researching the Representation of a Crisis

2 Semiotic Discourse Analysis

Part 2 A Barthesian conceptualisation of written language
3 Theoretical Foundations

4 Data Collection and Research Principles

5 A Barthesian Analysis of the BP Data in Four Stages

6 Stage 1: Contextualisation of the BP Texts

7 Stage 2: Preliminary Analysis of the BP Texts

8 Stage 3: A Depth Analysis at the Level of the Sign

9 Stage 3: A Depth Analysis at the Level of the Code

10 Stage 3: A Depth Analysis at the Level of Mythic Meanings

11 Stage 3: A Depth Analysis at the Level of Ideology

12 Stage 4: A Holistic Analysis of a Single Text

Part 3 Concluding thoughts
13 Theoretical Foundations

14 A Peircean Interpretation of the BP Data

15 Other Events, Other Contexts

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Semiotics and verbal texts : how the news media construct a crisis 이용현황 표 - 등록번호, 청구기호, 권별정보, 자료실, 이용여부로 구성 되어있습니다.
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This book offers an innovative approach to analysing written texts, grounded in principles of semiotics. Envisaging whole news media representations as ‘signs’, and using the real-world example of the BP Deepwater Horizon crisis, the author demonstrates how business crises are constructed through language. Gravells identifies patterns of language which show a progression from one kind of ‘current news’ representation to a different kind of coverage.  This coverage positions the crisis as having symbolic and conventional meaning within varied social contexts, including the arts, business and the environment. Using a wealth of examples from the BP story to illustrate her practical research approach, Gravells draws ‘language maps’ of different phases of the crisis representation, showing how an early ‘iconic’ phase of representation moves through an ‘indexical’ to a ‘symbolic’ phase, and projects a return to a ‘naturalised icon’.  This book will be of interest to researchers and students of semiotics, those exploring research methods and linguists with an interest in business and media communications.

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This book offers an innovative approach to analysing written texts, grounded in principles of semiotics. Envisaging whole news media representations as ‘signs’, and using the real-world example of the BP Deepwater Horizon crisis, the author demonstrates how business crises are constructed through language. Gravells identifies patterns of language which show a progression from one kind of ‘current news’ representation to a different kind of coverage.  This coverage positions the crisis as having symbolic and conventional meaning within varied social contexts, including the arts, business and the environment. Using a wealth of examples from the BP story to illustrate her practical research approach, Gravells draws ‘language maps’ of different phases of the crisis representation, showing how an early ‘iconic’ phase of representation moves through an ‘indexical’ to a ‘symbolic’ phase, and projects a return to a ‘naturalised icon’.  This book will be of interest to researchers and students of semiotics, those exploring research methods and linguists with an interest in business and media communications.

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