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자료명/저자사항
Marketing management and communications in the public sector / Martial Pasquier and Jean-Patrick Villeneuve. 인기도
발행사항
Abingdon, Oxon ; New York, NY : Routledge, Taylor ＆ Francis Group, 2018, c2012.
청구기호
352.748 -A18-1
자료실
[서울관] 서고(열람신청 후 1층 대출대)
형태사항
x, 264 pages : illustrations ; 25 cm.
총서사항
Routledge masters in public management
표준번호/부호
ISBN: 9781138655799
ISBN: 9781138655805
ISBN: 9781315622309
제어번호
MONO2201800008
주기사항
Revised edition of the authors' Marketing management and communications in the public sector, 2012.
Includes bibliographical references and index.

목차보기더보기


Part I
1. Public management and marketing
2. Marketing and public marketing

Part II
3. Basic marketing concepts
4. Marketing information research
5. Marketing strategy
6. Marketing instruments

Part III
7. Public communications ? an introduction
8. Communications models and strategies
9. Communications instruments
10. Communication control
11. Crisis communication

Appendix: a case study

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  • 출판사 책소개 (알라딘 제공)

    This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations.

    With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study.

    This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers.

    The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.



    This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing institutional communication and international perspectives.



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가상서가

Marketing management and communications in the public sector / Martial Pasquier and Jean-Patrick Villeneuve. Marketing management and communications in the public sector Routledge, Taylor ＆ Francis Group
Public affairs and democratic ideals : critical perspectives in an era of political and economic uncertainty / Curtis Ventriss. Public affairs and democratic ideals : critical perspectives in an era of political and economic uncertainty State University of New York Press
Nation branding : concepts, issues, practice / Keith Dinnie. Nation branding : concepts, issues, practice Routledge
La communication dans les collectivités territoriales en Côte d'Ivoire : des éléments de réflexions théoriques aux cas pratiques / Raymond Kouassi Kra. La communication dans les collectivités territoriales en Côte d'Ivoire : des éléments de réflexions théoriques aux cas pratiques L'Harmattan
Handbuch Regierungs-PR : Offentlichkeitsarbeit von Bundesregierungen und deren Beratern / Miriam Melanie Kohler, Christian H. Schuster (Hrsg.) Handbuch Regierungs-PR : Offentlichkeitsarbeit von Bundesregierungen und deren Beratern VS Verlag fur Sozialwissenschaften
Nation branding, public relations and soft power : corporatising Poland / Pawel Surowiec Nation branding, public relations and soft power : corporatising Poland Routledge
(2012)군정 홍보효과 설문조사용역 / 울진군 [편] (2012)군정 홍보효과 설문조사용역 울진군
Public relations and nation building : influencing Israel / Margalit Toledano and David McKie Public relations and nation building : influencing Israel Routledge
Public sector marketing communications. Volume 1, Public relations and brand communication perspectives / Ogechi Adeola, Paul Katuse, Kojo Kakra Twum, editors. Public sector marketing communications Palgrave Macmillan
The practice of government public relations / edited by Mordecai Lee, Grant Neeley, Kendra Stewart The practice of government public relations CRC Press
The practice of government public relations / edited by Mordecai Lee, Grant Neeley, and Kendra Stewart. The practice of government public relations Routledge
Government public relations : a reader / edited by Mordecai Lee Government public relations : a reader CRC Press
Government communication in Australia / edited by Sally Young Government communication in Australia Cambridge University Press
서울시 정책홍보의 효과성 제고방안 = Improvement on the effectiveness of the policy PR of Seoul metropolitan government : 언론매체를 중심으로 / 연구책임: 김찬동 ; 연구원: 김정욱 서울시 정책홍보의 효과성 제고방안 = 언론매체를 중심으로 서울시정개발연구원
지방자치단체의 소셜미디어 운영 및 활용 가이드라인 연구 / 연구총괄: 최창우 ; 연구책임: 최진명 ; 공동연구: 서진완, 남기범, 허진희 지방자치단체의 소셜미디어 운영 및 활용 가이드라인 연구 한국지역정보개발원 : KLID
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