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자료명/저자사항
Maximising the benefits of mega events for tourism development : cases from the Olympics, FIFA World Cup and Expo / World Tourism Organization. 인기도
발행사항
Madrid : World Tourism Organization, 2017.
청구기호
IO 338.4791 -A18-7
자료실
[서울관] 정기간행물실(524호)
형태사항
104 pages : illustrations ; 30 cm
표준번호/부호
ISBN: 9789284418916
ISBN: 9789284418923
제어번호
MONO2201807103
주기사항
"UNWTO PUBLICATIONS"--Cover.
Includes bibliographical references.

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Acknowledgments

Foreword

Executive Summary

Chapter 1. Introduction
1.1 Objective of this Report
1.2 Mega Events Included in this Report
1.3 Recent Trends in Mega Events and Tourism Development : Discussion of "Regacy"
1.4 Structure and Perspective of this Report

Chapter 2. Planning
2.1 Case Study: London Summer Olympic and Paralympic Games 2012
2.2 Case Study: Tokyo Summer Olympic and Paralympic Games 2020
2.3 Case Study: Vancouver Winter Olympic and Paralympic Games 2010

Chapter 3. Promotion
3.1 Branding and Image
3.2 Product Development
3.3 Media Coverage
3.4 Social Media
3.5 Collaboration with Event Sponsors
3.6 Visa Facilitation

Chapter 4. Economic Aspects
4.1 Tourism Infrastructure Development
4.2 Visitor Reception
4.3 Spreading Benefits Beyond the Host City
4.4 Technology in Innovation
4.5 Human Resource Development
4.6 Joining Forces
4.7 Mainstreaming Tourism in the National Agenda

Chapter 5. Social Aspects
5.1 Accessible Tourism for all
5.2 Environment
5.3 Community Engagement
5.4 Mutual Understanding

Chapter 6. Risk Management
6.1 crowding Out
6.2 Price Inflation
6.3 Crisis Communications
6.4 Safety and Security

Chapter 7. Conclusions and Recommendations
7.1 Planning
7.2 Promotion
7.3 Economic Aspects
7.4 Social Aspects
7.5 Risk Management
7.6 Timeline of Actions
7.7 Final Worlds

Annex: Overview of Case Studies

References and Bibliography

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  • 출판사 책소개 (알라딘 제공)

    A mega event benefits a host destination in terms of attracting visitors to the event and drawing global attention to the destination. However, in addition to such short-term benefits, it can be a catalyst for longer-term tourism development in various aspects from economic to social. This publication on Maximizing the Benefits of Mega Events for Tourism Development provides practical references on what a host destination can do to fully leverage the event opportunity for tourism development with a variety of illustrative cases. Although the report refers to insights from mega events, the practical references can be applied to any scale of events in any destination.
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가상서가

Maximising the benefits of mega events for tourism development : cases from the Olympics, FIFA World Cup and Expo / World Tourism Organization. Maximising the benefits of mega events for tourism development : cases from the Olympics, FIFA World Cup and Expo World Tourism Organization
International rural tourism development : an Asia-Pacific perspective / World Tourism Organization. International rural tourism development : an Asia-Pacific perspective World Tourism Organization
Innovation in tourism : bridging theory and practice = La innovación en el turismo : acercamiento entre teoría y práctica / World Tourism Organization. Innovation in tourism : bridging theory and practice = La innovación en el turismo : acercamiento entre teoría y práctica World Tourism Organization
Tourism for Development. Volume Ⅰ, Key areas for action / UNWTO. Tourism for Development World Tourism Organization
Tourism for Development. Volume Ⅱ, Good practice / UNWTO. Tourism for Development World Tourism Organization
Tourism and culture synergies / [UNWTO]. Tourism and culture synergies World Tourism Organization
Global report on the meetings industry / [World Tourism Organization]. Global report on the meetings industry World Tourism Organization
New platform tourism services (or the so-called sharing economy) : understand, rethink and adapt / [World Tourism Organization]. New platform tourism services (or the so-called sharing economy) : understand, rethink and adapt World Tourism Organization
'Overtourism'? : understanding and managing urban tourism growth beyond perceptions / [World Tourism Organization]. 'Overtourism'? : understanding and managing urban tourism growth beyond perceptions World Tourism Organization
Sustainable mountain tourism : opportunities for local communities / [written for the World Tourism Organization by Professor Dr. Peter F. Keller]. Sustainable mountain tourism : opportunities for local communities World Tourism Organization
Walking tourism : promoting regional development. Walking tourism : promoting regional development World Tourism Organization
The 21st century maritime Silk road : tourism opportunities and impacts / UNWTO. The 21st century maritime Silk road : tourism opportunities and impacts World Tourism Organization
'Overtourism'? : understanding and managing urban tourism growth beyond perceptions. Volume 2, Case studies / [World Tourism Organization]. 'Overtourism'? : understanding and managing urban tourism growth beyond perceptions World Tourism Organization
The Gulf Cooperation Council (GCC) outbound travel market : with special focus on Europe as a tourism destination. The Gulf Cooperation Council (GCC) outbound travel market : with special focus on Europe as a tourism destination World Tourism Organization ; European Travel Commission
UNWTO/GTERC Asia tourism trends / UNWTO/GTERC. UNWTO/GTERC Asia tourism trends World Tourism Organization ; Global Tourism Economy Research Centre
내서재담기 야간이용신청목록담기(서울관) 한자 한글변환 목록으로 알림톡 발송 우편복사 목록담기 프린트

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