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IntroductionChapter 1European Tourism ? the current situation Tourism: Spain’s number one economic activitySlovenia and tourism related social mediaWhat’s behind Russia’s thriving inbound tourism market?Chapter 2Markets ? Future ProjectionsMarketing policy of Turkey towards new destinationsCreative ways of capturing the BRIC - ItalyHow has the growth of low cost carriers affected inbound tourism in Hungary?Emerging Markets for Shopping Tourism: Value Retail UKVisa relaxation agreement with Russia on the Kaliningrad OblastVISION 2030 - SETETourism in Europe - evolution and prospects - IPDTChapter 3Public-Private Partnerships (PPPs)How Atout France, a public-private partnership, guarantees the leadership of French inbound tourismNetherlands Board of Tourism & Conventions: Cooperation is the key to successA model of public private partnership (PPP) supports the tourism development of AustriaChapter 4Investment in Tourism InfrastructureEnsuring a sustainable legacy of mega events in PolandUkraine after Euro 2012: Our tourist life just beginsImprovements in Tourism Infrastructure for MoscowAzerbaijan: Ensuring a sustainable legacy of mega events ? Eurovision 2012Batumi, Georgia: The transformation of a Black Sea destinationEuropean investment in tourismAmadeus: Social Check-in Boosts Online Visibility for Airlines and Fun for PassengersEveris: Can Technology Facilitate Collaboration Between Tourism Enterprises and Public Administrations?Chapter 5Cooperation in EuropeSusTEn Mechanism (Sustainable Tourism Entrepreneurship Mechanism): Approaching Territorial Sustainability through Developing Tourism and Culture based Entrepreneurship - GreeceHow cultural routes contribute to the competitiveness of a sustainable European tourism sector (European Cultural Routes Institute)AENOR: Sustainable Tourism and Competitive AdvantagePlacing young people at the heart of tourism growth in Europe: Why youth travellers are high-value travellers - WYSECaring for Travellers’ rights: A Shared Concern - FIAChapter 6Focus areas for UNWTO and conclusions
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