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자료명/저자사항
Handbook on marketing transnational tourism themes and routes / World Tourism Organization. 인기도
발행사항
Madrid : World Tourism Organization, 2017.
청구기호
IO 338.4791 -A18-18
자료실
[서울관] 정기간행물실(524호)
형태사항
224 pages : illustrations, maps ; 30 cm
표준번호/부호
ISBN: 9789284419159
제어번호
MONO2201812697
주기사항
Includes bibliographical references (pages 217-224).

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Acknowledgments
Foreword
Executive summary
Introduction
Section 1 Global and European overview of themed tourism and tourism routes
Chapter 1 Exploring and defining key concepts
Chapter 2 Tourism, themes and experience
Chapter 3 Making theme-based tourism transnational
Chapter 4 Six types of transnational themed tourism
Chapter 5 European mapping of transnational theme-based tourism
Chapter 6 Planning and preparation
Chapter 7 Targeting the customer
Chapter 8 Developing the product: the keys to success
Chapter 9 Taking it to market
Chapter 10 Further case studies

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  • 출판사 책소개 (알라딘 제공)

    This ETC and UNWTO Handbook on Marketing Transnational Tourism Themes and Routes aims at acquiring a deeper understanding of the transnational tourism themes and routes that are already proposed to travellers. Through illustrative case studies it furthermore provides practical guidance - especially for NTAa and NTOs - on the the creation and implementation of tourism routes, on marketing thematic tourism, including its development, management and promotion. The Handbook will enrich UNWTO's tools for innovation, and feed into the ETC's 'Destination Europe 2020' strategy, contributing also to the development and promotion of its VisitEurope.com Internet portal.
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가상서가

Handbook on marketing transnational tourism themes and routes / World Tourism Organization. Handbook on marketing transnational tourism themes and routes World Tourism Organization
Asia tourism trends / UNWTO/GTERC. Asia tourism trends World Tourism Organization
Regional conference on investing in tourism for an inclusive future : challenges and opportunities : Petra, Jordan, 26-27 October 2016 / World Tourism Organization. Regional conference on investing in tourism for an inclusive future : challenges and opportunities : Petra, Jordan, 26-27 October 2016 World Tourism Organization
OECD tourism trends and policies. 2018 / OECD. OECD tourism trends and policies OECD Publishing
Measuring sustainable tourism : a call for action : report of the 6th international conference on tourism statistics Manila, Philippines, 21-23 June 2017 / World Tourism Organization. Measuring sustainable tourism : a call for action : report of the 6th international conference on tourism statistics Manila, Philippines, 21-23 June 2017 World Tourism Organization
Managing growth and sustainable tourism governance in Asia and the Pacific / World Tourism Organization. Managing growth and sustainable tourism governance in Asia and the Pacific World Tourism Organization ; Griffith University
Maximising the benefits of mega events for tourism development : cases from the Olympics, FIFA World Cup and Expo / World Tourism Organization. Maximising the benefits of mega events for tourism development : cases from the Olympics, FIFA World Cup and Expo World Tourism Organization
International rural tourism development : an Asia-Pacific perspective / World Tourism Organization. International rural tourism development : an Asia-Pacific perspective World Tourism Organization
Innovation in tourism : bridging theory and practice = La innovación en el turismo : acercamiento entre teoría y práctica / World Tourism Organization. Innovation in tourism : bridging theory and practice = La innovación en el turismo : acercamiento entre teoría y práctica World Tourism Organization
Tourism for Development. Volume Ⅰ, Key areas for action / UNWTO. Tourism for Development World Tourism Organization
Tourism for Development. Volume Ⅱ, Good practice / UNWTO. Tourism for Development World Tourism Organization
Tourism and culture synergies / [UNWTO]. Tourism and culture synergies World Tourism Organization
Global report on the meetings industry / [World Tourism Organization]. Global report on the meetings industry World Tourism Organization
New platform tourism services (or the so-called sharing economy) : understand, rethink and adapt / [World Tourism Organization]. New platform tourism services (or the so-called sharing economy) : understand, rethink and adapt World Tourism Organization
'Overtourism'? : understanding and managing urban tourism growth beyond perceptions / [World Tourism Organization]. 'Overtourism'? : understanding and managing urban tourism growth beyond perceptions World Tourism Organization
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