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PrefaceChapter 1 The Resistance to New IdeasChapter 2 The Linear MindsetChapter 3 The Benchmarking MindsetChapter 4 The Prediction MindsetChapter 5 The Structural MindsetChapter 6 The Focus MindsetChapter 7 The Naysayer MindsetChapter 8 Leader as TeacherResourcesAcknowledgments About the AuthorIndex
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Tear down the obstacles to creative innovation in your organization
Unlocking Creativity is an exploration of the creative process and how organizations can clear the way for innovation. In many organizations, creative individuals face stubborn resistance to new ideas. Managers and executives oftentimes reject innovation and unconventional approaches due to misplaced allegiance to the status quo. Questioning established practices or challenging prevailing sentiments is frequently met with stiff resistance. In this climate of stifled creativity and inflexible adherence to conventional wisdom, potentially game-changing ideas are dismissed outright. Senior leaders claim to value creativity, yet often lack the knowledge to provide a creative framework. Unlocking Creativity offers effective methods and real-world examples of how the most successful organizations create cultures of innovation and experimentation.
Best-selling author and scholar Michael Roberto presents a thorough investigation of organizational obstacles to creative thought. Highly relevant to the growth crises many enterprises face in today’s economic landscape, this book examines how to break barriers to spark creativity and foster new ideas. This insightful and informative work allows business executives, senior managers, and organization leaders to:
Leaders do not have to conceive innovative ideas, but rather open the path for curious and creative employees within their organization. Unlocking Creativity: How to Solve Any Problem and Make the Best Decisions aids organizations in removing obstacles to the creative process and helps to form an atmosphere of imagination and innovation.
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Unleash the creative potential in your organization
If you think your enterprise needs to hire its way to creativity, think again. Established organizations have all the creative talent they need already in their ranks. You just need to activate this latent potential, making room for the original thinkers to flourish. In Unlocking Creativity, you will learn to recognize and understand the six organizational mindsets that block creativityand strategies to overcome them.
Praise for UNLOCKING CREATIVITY
"This book holds the key to unlocking the creativity inside your organization. Roberto has written one of the best books on creativity I've ever read." DAN HEATH, Co-author of Made to Stick and The Power of Moments
"Insightfully revealing our natural biases that limit innovation, Michael Roberto gives us clear actions to unlock the creative genius of those with whom we work. Unlocking Creativity leaves us with wonder and inquiry, encouraging us and giving us practical tools to cultivate the same within our own organizations. The learnings here are ones any reader will immediately want to apply." JENNIFER TOMBAUGH, President, Tauck
"In Unlocking Creativity, Michael Roberto nails the real barriers to organizational creativity and provides practical, implementable strategies for overcoming them. An essential read for leaders who aspire to foster real innovation in their businesses." MICHAEL WATKINS, Author of The First 90 Days, and Professor of Leadership and Organizational Change at IMD
"As a seasoned professor, Michael Roberto masterfully creates classroom experiences that invite discovery, exploration and adoption of new insights. In Unlocking Creativity, Roberto offers engaging and compelling stories along with clear explanations of the practical implications of the latest research on creativity. This work is a must read for any leader interested in getting the most out of talented people throughout their organizations." KRISTIN COLBER-BAKER, Global Director of Leadership Development, Mars Inc.
"Each chapter of this readable and inspiring book shines a bright light on how to clear the path to creativity. I had a hard time deciding between continuing to the next chapter and running out to implement what I had learned." ANITA MCGAHAN, Professor of Strategic Management and George E. Connell Chair in Organizations & Society, at University of Toronto Rotman School of Management
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