Contributors
Preface
Editor-in-Chief

Section 1 Overview
1.1 Overview of Pet-Specific Care
Lowell Ackerman
1.2 Providing a Lifetime of Care
Lowell Ackerman
1.3 Personalized Care Plans
Lowell Ackerman
1.4 Opportunities for Pet-Specific Care
Nan Boss
1.5 Feline-Friendly Care
Jane Brunt
1.6 Adapting to a New Normal
Lowell Ackerman

Section 2 Concepts and Prospects
2.1 Evidence-Based Veterinary Medicine and Personal Bias
Brennen McKenzie
2.2 The Role of Incremental Care
David Haworth
2.3 Prevalence and Incidence
Samuel Stewart
Chand Khanna
2.4 Checklists in Veterinary Practice
Ryane E. Englar
2.5 Virtual Care (Telehealth)
Lowell Ackerman
2.6 Generational Considerations
Kurt A. Oster
2.7 Risk Assessment
Nan Boss
2.8 Risk Management
Tara Harmon
2.9 Anticipated Costs of Pet Care
Sarah Rumple
2.10 Affordability of Veterinary Services
Patricia Khuly
2.11 Discounting in Veterinary Practice
Mark J. McGaunn
2.12 Blockchain in Veterinary Medicine
Lowell Ackerman
2.13 Placebo and Nocebo
Lowell Ackerman
2.14 Benefits of the Human-Animal Bond
Jacqui Ley
2.15 Promoting the Human-Animal Bond
Sarah Rumple
2.16 Pain and Pain Management
Mark E. Epstein
2.17 Emergency Preparedness
Lori Massin Teller
2.18 Population Control
Ryane E. Englar
2.19 One Health
Donna L. Harris
2.20 Cancer Precision Medicine
Anna Katogiritisc
Chand Khanna

Section 3 Hereditary Considerations
3.1 Genetic Basics
Lowell Ackerman
3.2 Modes of Inheritance
Lowell Ackerman
3.3 The Genetics of Disease
Lowell Ackerman
3.4 Predicting and Eliminating Disease Traits
Lowell Ackerman
3.5 Conformation Extremes and the Veterinary Team
Emma Goodman Milne
3.6 Genetic Testing
Jerold S. Bell
3.7 Genetic Health Registries and Research Organizations
Anita M. Oberbauer
3.8 Genetic Counseling
Jerold S. Bell
3.9 Purebreds, Mixed-Breeds, and Hybrids
Lowell Ackerman
3.10 Advising Clients on Selecting an Appropriate Pet
Lowell Ackerman
3.11 Integrating Genotypic and Phenotypic Testing
Lowell Ackerman
3.12 Orthopedic Screening
Jason C. Nicholas
3.13 Breed Predisposition
Nan Boss
3.14 Breed-Specific Variants in Laboratory Testing
Ryane E. Englar
3.15 Breed-Related Anesthetic Considerations
Tamara Grubb
3.16 Breed-Related Drug Sensitivities
Patricia Dowling
3.17 Breed-Related Nutritional Issues
Kara M. Burns
3.18 Breed-Related Eye Conditions
D.J. Haeussler Jr
3.19 Mixed-Breed Considerations
Lowell Ackerman

Section 4 Nonhereditary Considerations
4.1 Canine and Feline Life Stages
Sarah Rumple
4.2 Gender-Related Considerations
Lowell Ackerman
4.3 Prevention and Control of Infectious Diseases
Krystle L. Reagan
Jane Sykes
4.4 Preventing Infectious Diseases in the Small Animal Veterinary Hospital
Krystle L. Reagan
Jane Sykes
4.5 Prevention and Control of Parasites
I. Craig Prior
4.6 Role of the Microbiome
Natalie Stilwell
4.7 Embracing Early Detection
Lowell Ackerman
4.8 Pet-Specific Relevance of Reference Intervals
Ryane E. Englar
4.9 Periodontal Disease
Heidi B. Lobprise
Jessica Johnson
4.10 Environmental Considerations
Ryane E. Englar
4.11 Environmental Enrichment
Ryane E. Englar
4.12 Homeowner Insurance Considerations
Tara Harmon

Section 5 Client Service Considerations
5.1 Pet-Specific Customer Service
Nan Boss
5.2 Meeting Client Needs
Lowell Ackerman
5.3 What Clients Expect from the Veterinary Team
Lowell Ackerman
5.4 The Changing Nature of Pet Owners
Lowell Ackerman
5.5 Meeting the Needs of Pet Parents
Amanda L. Donnelly
5.6 Adoption Source Options
Sarah Rumple
5.7 Preadoption Counseling
Kara M. Burns
5.8 The Biology of Marketing
Robert Sanchez
5.9 Dealing with Breeders
Maria Ines Ferreira
5.10 Discussing Pet-Specific Care
Lowell Ackerman
5.11 Discussing Finances for Pet-Specific Care
Brandon Hess
5.12 Discussing Anesthetic Risk
Tamara Grubb
5.13 Improving Client Engagement Through Technology
Caitlin DeWilde
5.14 Client Education Materials
Peter Alberti
5.15 Client Appointment Scheduling
Kurt A. Oster
5.16 Maintaining Client Contact Between Appointments
Robert Sanchez
5.17 Ensuring and Measuring Client Satisfaction
Caitlin DeWilde
5.18 Lifetime Support - Pet Trusts and Wills
Lowell Ackerman

Section 6 Pet-Specific Considerations
6.1 Normal Development Stages of Dogs and Cats
Jacqui Ley
6.2 How Animals Learn
Alicea Howell
6.3 Managing Life Changes with Pets
Jacqui Ley
6.4 Creating a Pet-Specific User's Manual
Peter Weinstein
6.5 Opportunities and Challenges of Providing Services for Low-Income Clients
David Haworth
6.6 Fear Free® Concepts
Marty Becker
6.7 Cooperative Care
Alicea Howell
6.8 Managing Routine Procedures to Minimize Problems
Jacqui Ley
6.9 Preventing Behavior Problems
Kymberley C. McLeod
6.10 Behavior Problems - Advice
Jacqui Ley
6.11 Treating Animals with Behavior Problems
Kymberley C. McLeod
6.12 New Puppy/Kitten Considerations
Ryane E. Englar
6.13 Delivering Feline-Friendly Care
Kim Kendall
6.14 Pain Prevention, Management, and Conditioning
Robin Downing
6.15 Approaching Obesity on a Pet-Specific Basis
Ernie Ward
6.16 Assessing Blood Pressure as an Early Indicator of Disease
Ryane E. Englar
6.17 Senior Care
Heidi B. Lobprise
6.18 Aging Gracefully
Jacqui Ley
6.19 Problem Aging
Jacqui Ley
6.20 Quality of Life and End of Life Issues
Mary Craig

Section 7 Hospital Considerations
7.1 Creating a Client-Centered Hospital
Amanda L. Donnelly
7.2 Managing the Pet-Specific Workplace
Lowell Ackerman
7.3 Leading the Change Towards Pet-Specific Care
Randy Hall
7.4 Getting Informed Consent
Betsy Choder
7.5 Connecting with Clients Through Social Media
Caitlin DeWilde
7.6 Privacy and Confidentiality
Betsy Choder
7.7 Puppy and Kitten Classes
Jacqui Ley
7.8 Providing Care for Those Unable or Unwilling to Pay
Ryane E. Englar
7.9 Using Practice Management Software to Personalize Care
Peter Alberti
7.10 Analytics and Informatics
Peter Alberti
7.11 Client Safety
Soya Press
7.12 Patient Safety
Helen Ballantyne
7.13 Keeping Client Information Secure
Peter Alberti
7.14 Premise Disinfection
Kara M. Burns

Section 8 Hospital Team Considerations
8.1 Delivering Pet-Specific Care as a Team
Jason C. Nicholas
8.2 Developing Staff Competencies
Lowell Ackerman
8.3 The Importance of Accountability in Pet-Specific Care
Lowell Ackerman
8.4 Alignment - The Key to Implementing Pet-Specific Care
Lowell Ackerman
8.5 How Important Is Emotional Intelligence?
Lowell Ackerman
8.6 Nursing Leadership
Helen Ballantyne
8.7 Nursing Care Plans
Helen Ballantyne
8.8 Care Bundles
Helen Ballantyne
8.9 Procedure Manuals
Kurt A. Oster
8.10 Patient and Procedure Logs
Kurt A. Oster
8.11 Dental Charting
Heidi B. Lobprise
Jessica Johnson
8.12 Preventing Animal-Related Injuries
Betsy Choder
8.13 Hospice and Palliative Care
Mary Craig
8.14 Appropriate Handling of Medical Errors
Ryane E. Englar
8.15 Delivering Information to Clients
Brandon Hess
8.16 Dealing with Compassion Fatigue and Burnout
JoAnna Pendergrass
8.17 Dealing with Compromise Fatigue
Lowell Ackerman
8.18 Team Strategies for Atopic Dermatitis
Lowell Ackerman
8.19 Team Strategies for Periodontal Disease
Heidi B. Lobprise
8.20 Team Strategies for Osteoarthritis
Mark E. Epstein
8.21 Team Strategies for Pain Management
Tamara Grubb
8.22 Team Strategies for Feline Retroviral Diseases
Ryane E. Englar
8.23 Team Strategies for Recurrent Pyoderma
Lowell Ackerman
8.24 Team Strategies for Otitis Externa
Lowell Ackerman
8.25 Team Strategies for Weight Management
Kara M. Burns
8.26 Team Strategies for Glaucoma
D.J. Haeussler
8.27 Team Strategies for Diabetes Mellitus
Ryane E. Englar
8.28 Team Strategies for Cancer
Samuel Stewart
Chand Khanna

Section 9 Medical Management Considerations
9.1 Medical Records
Cindy Trice
9.2 Asking Good Questions
Amanda L. Donnelly
9.3 Guidelines
Lowell Ackerman
9.4 Standards of Care
Lowell Ackerman
9.5 A Different Perspective on Standard of Care
Gary Block
9.6 Care Pathways
Lowell Ackerman
9.7 Continuum of Care and Convergence Schedules
Lowell Ackerman
9.8 Ensuring Consistency of Care
I. Craig Prior
9.9 Continuity of Care
Kurt A. Oster
9.10 Dispensing and Prescribing
Lowell Ackerman
9.11 Vaccination
Lori Massin Telle
9.12 Judicious Use of Antimicrobials
Patricia Dowling
9.13 Preanesthetic Considerations
Tamara Grubb
9.14 New Treatment Modalities
Lowell Ackerman
9.15 Nutritional Counseling
Kara M. Burns
9.16 The Role of Nutritional Supplements in Pet-Specific Care
Kara M. Burns
9.17 Improving Compliance and Adherence with Pet-Specific Care
I. Craig Prior

Section 10 Practice Management Considerations
10.1 Strategies for Success with Pet-Specific Care
Jason C. Nicholas
10.2 The Importance of Practice Differentiation
Lowell Ackerman
10.3 Pet-Specific Outreach
Linda Wasche
10.4 Client and Patient Segmentation
Linda Wasche
10.5 Early Detection Campaigns
Linda Wasche
10.6 Target Marketing and Targeted Client Outreach
Linda Wasche
10.7 Breed-Specific Marketing
Peter Weinstein
10.8 Using Practice Data as a Credibility-Boosting Tool
Linda Wasche
10.9 Laboratory Considerations
Kara M. Burns
10.10 Making Referrals Work
Suzanne Russo
10.11 Financial Benefits of Pet-Specific Care
Michael R. Dicks
10.12 Dashboards and Key Performance Indicators
Mark J. McGaunn
10.13 Approach to Pricing
Lowell Ackerman
10.14 Providing Cost-Effective Care for Those in Need
Gary Block
10.15 Putting Price into Perspective
Lowell Ackerman
10.16 Pet Health Insurance
Lowell Ackerman
10.17 Payment and Wellness Plans
Lowell Ackerman
10.18 Financing Veterinary Care
Lowell Ackerman

Section 11 Appendices
11.1 Finding More Information on Pet-Specific Care Topics
Lowell Ackerman
11.2 Abbreviations
Lowell Ackerman
11.3 Heritable Health Conditions - By Disease
Lowell Ackerman
11.4 Heritable Health Conditions by Breed
Lowell Ackerman
11.5 Life Planning by Breed
Lowell Ackerman
11.6 Glossary
Lowell Ackerman

Index