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List of contributors
Introduction to the Handbook of Research on Customer Engagement
Linda D. Hollebeek
David E. Sprott

PART I CUSTOMER ENGAGEMENT AND MARKETING PRACTICE
Introduction: customer engagement and marketing practice
V. Kumar
1 Engagement-to-value (E2V): an empirical case study
Debbie Isobel Keeling
Ko de Ruyter
David Cox
2 Boosting customer engagement through gamification: a customer engagement marketing approach
Sandra Streukens
Allard van Riel
Daria Novikova
Sara Lewi-Werelds
3 Applying design thinking to innovate, validate, and implement new digital services
Njal Sivertstøl
Annita Fjuk
4 Online reviews as customers' dialogues with and about brands
Ewa Maslowska
Su Jung Kim
Edward C. Malthouse
Vijay Viswanathan
5 Engagement and technology as key enablers for a circular economy
Nicholas Vijverman
Bieke Henkens
Katrien Verleye

PART II CUSTOMER ENGAGEMENT CONCEPTUALIZATION AND CONCEPTUAL RELATIONSHIPS
Introduction: the evolution of conceptual work on customer engagement
Ruth N. Bolton
6 How in-store retail and service atmosphere create customer engagement
Elisa B. Schweiger
Anne L. Roggeveen
Dhruv Grewal
Nancy M. Puccinelli
7 Customer engagement: the role of gamification
Wafa Hammedi
Thomas Leclercq
Ingrid Poncin
8 Giving or receiving in social media: can content marketing simultaneously drive productive and consumptive engagement?
Welf H. Weiger
Maik Hammerschmidt
Thomas P. Scholdra
9 Story-based consumer engagement: a conceptual framework
Laurence Dessart
Valentina Pitardi
10 Personality-based consumer engagement styles: conceptualization, research propositions and implications
Linda D. Hollebeek
Jamid Ul Islam
Keith Macky
Takashi Taguchi
Carolyn Costley
Dale Smith
11 Practices, engagement, and service systems as a holistic perspective on technological actors
Jennifer Chandler

PART III CUSTOMER ENGAGEMENT AND ORGANIZATIONAL PERFORMANCE
Introduction: customer engagement and organizational performance: a financial perspective
Bobby J. Colder
12 Review of engagement drivers for an instrument to measure customer engagement marketing strategy
Shiri Vivek
Cynthia Kazanis
Ingita Jain
13 Positively and negatively valenced customer engagement: the constructs and their organizational consequences
Julia Marbach
Niloofar Borghei Razavi
Cristiana R. Lages
Linda D. Hollebeek
14 Customer engagement and organizational performance: a service-dominant logic perspective
Civilai Leckie
Munyaradzi W. Nyadzayo
Lester W. Johnson
15 Leveraging user-generated content: a visual case analysis of Contiki's brand co-creation campaign
Robyn Ouschan
Jay Turkington
Julie Napoli
16 A web site engagement measurement for digital marketers
Antonio Hyder
Otto Regalado-Pezua
17 Temporality of customer engagement in service innovation: a theoretical model
Amela Karahasanovic
Linda D. Hollebeek
Dimitra Chasanidou
Calin Gurau

PART IV CUSTOMER ENGAGEMENT AND NETWORKED ENVIRONMENTS
Introduction: value creation and co-creation within networks
Sharon E. Beatty
18 The impact of customer engagement behaviors and majority/minority information on the use of online reviews
Thomas L. Baker
Paul Fombelle
Clay Voorhees
Kristina K. Lindsey Hall
Blake Runnalls
19 Sharing uncertainty across organizations: service capital and customer engagement for realizing nonownership value
Michael Ehret
Jochen Wirtz
20 Connections and interactions: an engagement perspective on customer networks
Kim A. Johnston
Anne B. Lane
21 The role of consumer engagement in recovering online service failures: an application of service-dominant logic
Jamid Ul Islam
Zillur Rahman
Linda D. Hollebeek
22 Conceptualizing health consumer engagement: an extended framework of resource integration, co-creation and engagement
Kara Burns
Sven Tuzovic

Index

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Handbook of research on customer engagement 이용현황 표 - 등록번호, 청구기호, 권별정보, 자료실, 이용여부로 구성 되어있습니다.
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알라딘제공
Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.

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