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List of Contributors page ix
1 Introducing the Pillars of Social Psychology 1
Saul Kassin
2 Seven Decades in Social Psychology 6
Thomas Fraser Pettigrew
3 A Career Emerging from an Unnecessary Analysis 15
Robert Rosenthal
4 Once a Social Psychologist, Always a Social Psychologist 24
Florence Denmark
5 Abe and Leon and Me 32
Elliot Aronson
6 My Contributions to Social Psychology Over Many Decades 43
Philip G. Zimbardo
7 Influences and Dissonances 53
Jonathan Freedman
8 From Ideomotor Theory to the IAT in Just 35 Years 60
Anthony G. Greenwald
9 Curiosity 69
Elaine Hatfield
10 The Emergence and Evolution of Social Realities 78
Bibb Latané
11 The Good Old Days 90
Bernard Weiner
12 “What Ever Happened to that Blond Girl?” 97
Ellen Berscheid
13 A Quest for Social Psychology That Spans the Psychological and the Social 105
Alice H. Eagly
14 Reasoning 114
Richard E. Nisbett
15 Chance and Choice: My Career in Social Psychology 124
Kay Deaux
16 Looking Back on a Charmed Career 133
Wolfgang Stroebe
17 My Train Ride to Social Psychology 142
Joel Cooper
18 The Making and Remaking of a Cross-Cultural Psychologist in Six Acts:
A Character in Search of Four Co-authors 151
Michael Harris Bond
19 A Professional Past of Arranging to Be Compelled 161
Robert B. Cialdini
20 A Social Psychological and Personality Approach to Human Motivation 169
Edward L. Deci
21 Wandering into Psychology and Law 177
Phoebe C. Ellsworth
22 My Meandering Journey into Social Psychology 186
James M. Jones
23 A Career in Ten Episodes 195
Claude Steele
24 Getting Lucky 206
Daniel Batson
25 Mindsets: From Bathtubs to Hot Beliefs to Social Change 213
Carol S. Dweck
26 Social Psychology and Me: The Ties That Bind 220
Mark Snyder
27 My Life as a Social Psychologist 228
Letitia Anne Peplau
28 You Can’t Be a Self by Yourself 236
Hazel Rose Markus
29 Getting to Here from There 247
Michael F. Scheier
30 A Relational Life 257
Margaret Clark
31 Planning Is Overrated: A Case Study 266
John F. Dovidio
32 Symptoms, Secrets, Writing, and Words 274
James W. Pennebaker
33 How Chance Encounters Can Foster a Career 284
Richard E. Petty
34 A Multi-Decade Journey between the Lab and the Real World 293
Gary L. Wells
35 A Long and Winding Road 301
Timothy D. Wilson
36 Tales of a Devoted but Disillusioned Party Crasher 308
Roy F. Baumeister
37 Social Cognition, Always the Great Beyond 317
Susan T. Fiske
38 The Accidental Social Psychologist 326
Brenda Major
39 The Power of Firmly Held Beliefs: A Troubled Child, Schachter’s Incredulity,
and the Roots of Extreme Behavior 333
William B. Swann, Jr.
40 My Career in Social Psychology: More Than Just Fun and Games 341
Rupert Brown
41 Chasing Self-Esteem 350
Jennifer Crocker
42 The Basement Tapes 358
John A. Bargh
43 Evolutionary Social Psychology: A Scientific Revolution in Progress 367
David M. Buss
44 One Man’s Search for (the Assignment of ) Meaning 377
Thomas Gilovich
45 Meetings with Remarkable Men: A Fortunate Journey in Social Psychology 386
Miles Hewstone
46 Dear Vera, Chuck, and Dave 395
Daniel Gilbert
47 Always Buy the Handbook of Social Psychology (1968) at a Railway
Station in India 403
Mahzarin R. Banaji
48 Empowering People to Break the Prejudice Habit: (Re)Discovering My
Inner Cialdini 411
Patricia G. Devine
49 Seeking the Middle Way: An Exploration of Culture, Mind, and the Brain 421
Shinobu Kitayama
50 The Pillars, Their Stories, Retrospectives, and Signals Loud and Clear 432
Saul Kassin
Index

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This collection of first-person accounts from legendary social psychologists tells the stories behind the science and offers unique insight into the development of the field from the 1950s to the present. One pillar, the grandson of a slave, was inspired by Kenneth Clark. Yet when he entered his PhD program in the 1960s, he was told that race was not a variable for study. Other pillars faced first-hand a type of sexism that was hardly subtle, when women were not permitted into the faculty dining room. Still others have lived through a tremendous diversification of social psychology, not only in the United States but in Europe and Asia, that characterizes the field today. Together these stories, always witty and sometimes emotional, form a mosaic of the field as a whole - its legends, their theories and research, their relationships with one another, and their sense of where social psychology is headed.

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