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About the author
Introduction
1 Finance as Big Tech's El Dorado
The high-tech era
More than just a city of gold
Isn't techfin just fintech backwards?
Facebook and WeChat want you to exchange more than cat pictures
Google and Apple let their mobile muscles play
Amazon wants to be your banker
References
2 Railroads for a new age: birth of the blockchain
Pioneers tinker with a truth machine
A trust crisis and the advent of bitcoin
Definitively more than a faster horse
The moment banking started to listen
References
3 Lure of the wild: redefining the idea of money
Redefining the idea of money
Gold rush and Telegram
Encountering bulls and bears
References
4 Two roads ahead: centralization
Ideology clash: to decentralize or not to decentralize?
Problems with decentralization
Big Tech and Big Banking saddle up
References
5 Land rush: crypto-economics
Ethereum and other Swiss Army knives
Rise of the token economy
The automation of finance - from smart contracts to DAOs
References
6 DeFi unicorn stampede
DeFi and the return of crypto
The five major DeFi application categories
Money LEGO
The chain gang
Big Tech powerhouses in the clouds
Merging old and new territory
References
7 The decentralization delusion
Who runs the crypto-DeFi show?
Pay-to-play consensus
Treacherous concentration
References
8 Robber barons feel assured and overshoot
Becoming captains of blockchain industry
One tech giant chooses another path
The hubristic dream of a modern Libra
Geopolitics
So what if Big Tech runs our financial system?
References
9 The sheriffs come to town: regulation bends the trajectory
Libra backlash
Regulatory rodeo
Certainty lures settlers
References
10 Dawn of a new era: central bank digital currencies vs private stablecoins
Why create new central bank money?
Paving the way for an autonomous economy
Worries of a super-state
Are CBDCs sounding the death knell for private stablecoins?
References
11 Commercial banks and the frontier experience
Still centralized, yet transformed
Putting legacy into the museum
Platformization - invading Big Tech territory
The super money engine
Banks integrating DeFi
References
12 Setting out for the next frontier: the metaverse and Web3
NFT-mania
Facebook finds new land - meet the metaverse
The difference between Web2, Web3 and the metaverse
MetaFi - money in the metaverse
The showdown between Big Tech, Big Banking and Big Government
References
Final remarks
Glossary
Index

출판사 책소개

With Big Tech's breakthrough into finance with blockchain, it is imperative that finance players understand the ramifications and how they can defend their competitive advantage.

Big Tech in Finance provides a cutting edge look at Big Tech's play for domination of the crypto economy, its ramifications and how finance is fighting back. The book analyses the motives behind Big Tech's break into banking and unpicks the strategies behind the use of blockchain, technology interfaces, infrastructure and investments into blockchain unicorns. The book then goes onto review how organizations in finance are countering these threats, with governments and banks driving their own strategies and use of centralized blockchains.

Delving into the fight between Big Tech, Big Banking, start-ups, and regulators, Big Tech in Finance analyzes which actors have the best shot at succeeding. It explores the key tools in play, such as smart contracts, digital central bank currencies, decentralized autonomous organizations (DAOs) and the metaverse. The book also divulges the geopolitical dimensions underpinning the power struggle and its implications for the industry. Written by an internationally recognized expert on blockchain, the book draws on in-depth interviews with founders, investors, regulators, bankers and blockchain experts to provide valuable insider insights. This will be an essential read for finance and fintech professionals, bankers and investors and anyone else interested in the developments of fintech.



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Big tech in finance : how to prevail in the age of blockchain, digital currencies and web3 이용현황 표 - 등록번호, 청구기호, 권별정보, 자료실, 이용여부로 구성 되어있습니다.
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With Big Tech's breakthrough into finance with blockchain, it is imperative that finance players understand the ramifications and how they can defend their competitive advantage.

Big Tech in Finance provides a cutting edge look at Big Tech's play for domination of the crypto economy, its ramifications and how finance is fighting back. The book analyses the motives behind Big Tech's break into banking and unpicks the strategies behind the use of blockchain, technology interfaces, infrastructure and investments into blockchain unicorns. The book then goes onto review how organizations in finance are countering these threats, with governments and banks driving their own strategies and use of centralized blockchains.

Delving into the fight between Big Tech, Big Banking, start-ups, and regulators, Big Tech in Finance analyzes which actors have the best shot at succeeding. It explores the key tools in play, such as smart contracts, digital central bank currencies, decentralized autonomous organizations (DAOs) and the metaverse. The book also divulges the geopolitical dimensions underpinning the power struggle and its implications for the industry. Written by an internationally recognized expert on blockchain, the book draws on in-depth interviews with founders, investors, regulators, bankers and blockchain experts to provide valuable insider insights. This will be an essential read for finance and fintech professionals, bankers and investors and anyone else interested in the developments of fintech.

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