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List of Abbreviations
Introduction
PART I FOUNDATIONS
1 The Social Costs of Capitalism
2 Power Plays and Propaganda
3 Fighting the New Deal
4 The Tripod of Freedom
PART II MARKETING
5 "A Stringent, Crystalline Vision of the Free Market"
6 The Big Myth Goes West
7 A Questionable Gospel
8 No More Grapes of Wrath
9 Steering the Chicago School
10 The American Road to Serfdom
PART III MAINSTREAM
11 A Love Story about Capitalism
12 The Dawn of Deregulation
13 Magical Thinking
14 Apotheosis
PART IV BEYOND THE MYTH
15 The High Cost of the "Free" Market
Conclusion
Acknowledgments
Notes
Index

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The big myth : how American business taught us to loathe government and love the free market 이용현황 표 - 등록번호, 청구기호, 권별정보, 자료실, 이용여부로 구성 되어있습니다.
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"A carefully researched work of intellectual history, and an urgently needed political analysis." --Jane Mayer

"[A] scorching indictment of free market fundamentalism ... and how we can change, before it's too late."-Esquire, Best Books of Winter 2023

The bestselling authors of Merchants of Doubt offer a profound, startling history of one of America's most tenacious--and destructive--false ideas: the myth of the "free market."

In their bestselling book Merchants of Doubt, Naomi Oreskes and Erik M. Conway revealed the origins of climate change denial. Now, they unfold the truth about another disastrous dogma: the "magic of the marketplace."

In the early 20th century, business elites, trade associations, wealthy powerbrokers, and media allies set out to build a new American orthodoxy: down with "big government" and up with unfettered markets. With startling archival evidence, Oreskes and Conway document campaigns to rewrite textbooks, combat unions, and defend child labor. They detail the ploys that turned hardline economists Friedrich von Hayek and Milton Friedman into household names; recount the libertarian roots of the Little House on the Prairie books; and tune into the General Electric-sponsored TV show that beamed free-market doctrine to millions and launched Ronald Reagan's political career.

By the 1970s, this propaganda was succeeding. Free market ideology would define the next half-century across Republican and Democratic administrations, giving us a housing crisis, the opioid scourge, climate destruction, and a baleful response to the Covid-19 pandemic. Only by understanding this history can we imagine a future where markets will serve, not stifle, democracy.

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